Post on 22-May-2015
© BLADE Network Technologies, 2009
www.bladenetwork.net
©2009
www.bladenetwork.net VIRTUAL COOLER EASIER
The Data Center Revolution:
Ultra Fast Networks
BLADE Network Technologies
NYSE Euronext
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Agenda
• Introductions
• Ultra-Fast Networking at NYSE Euronext
• Future Trends
• A Revolution is Needed in the Data Center
• Data Center Revolution Issues & Requirements
• Q&A
BLADE Network Technologies 230-Sep-09
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Presenters
• Andy Bach
Senior Vice President & Global Head
of Network Services Technology
• Vikram Mehta
President & CEO
9/30/2009BLADE Network Technologies 3
High Speed Networking
Andrew Bach
September 30, 2009
Agenda
• Who We Are
• Global Financial Industry
• Bandwidth Trends in the Financial Industry
• Latency in the Financial Community
• Data center network considerations
• Conclusion
NYSE Euronext
• NYSE Euronext (NYX) operates the world’s leading and most liquid exchange group, and seeks to provide the highest levels of quality, customer choice and innovation.
• Global Cash Equities - Exchanges in five countries
– NYSE
– Euronext Paris
– Euronext Lisbon
– AMEX
• Global Derivatives
– NYSE ARCA
– Liffe Paris
– Liffe Lisbon
– Liffe London
• Operate Software and technology services
– Secure Financial Transaction Infrastructure (SFTI)
– Wombat
– TransactTools
– Euronext Brussels
– Euronext Amsterdam
– Alternext
– AMEX
– Liffe Brussels
– Liffe Amsterdam
NYSE Euronext
• NYSE Euronext has over 3,497 listed companies with a combined market capitalization of $12.0 trillion dollars as of June 2009.
• NYSE Euronext's equity exchanges transact an average daily trading value of approximately $154 billion (as of Dec. 31, 2008), which represents more than one-third of the world's cash equities trading.
• NYSE Euronext is part of the S&P 500 index and the only exchange operator in the S&P 100 index.
Global Financial Industry
• Increasing Customer Access Choices up to 10GbE
• Expansion and Trading Globally
• Increased Sensitivity to Latency & Speed
• Data Volume Increasing
• Bandwidth Requirements Expanding
• Growing Global Alliances
Market Capitalization and Value of Share Trading
In 2008 the United States
Gross Domestic Product
was $14.347 Trillion
Underlying Data Source: World Federation of Exchanges (www.world-exchanges.org)
Value of Share Trading $38.7 Trillion
($38.7 x 1012)
Trade Trends
Average Issues Traded / Millisecond over a Quarter
96 95
105
96
114
98
123
136
129
120
80
90
100
110
120
130
140
Jun-06 Sep-06 Dec-06 Mar-07 Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09
Ave
rag
e #
of T
rad
es / M
illise
co
nd
s
Average # of Trades / Millisecond Linear (Average # of Trades / Millisecond)
Includes volume executed on the NYSE, NYSE Arca, and NYSE Alternext (AMEX) in all
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Op
tio
ns M
essag
es p
er
Seco
nd
0
50000
100000
150000
200000
250000
Eq
uit
ies M
essag
es p
er
Seco
nd
Options Data
Equities Trades
Equities Quotes
Order Traffic
Message rates based capacity allocated
Increasing Market Data Rates
Latency requirements
• Low latency market data is uncompressed, requiring more bandwidth
• Competitiveness of the market is no longer measured in milliseconds (ms), but in microseconds (µs)
• Any delay or queuing inserted into the trading path must be eliminated
• Delaying market data wreaks havoc on trading applications and is significantly worse than discard
Drive to Zero Latency
• Clients must have the latest technology to compete in the ultra low latency high frequency trading market
• Ten milliseconds of latency could potentially result in a 10% drop in revenues for a firm *
• Saving 5 microseconds could cost $200,000 per year. But for a trading firm, the cost of reducing latency can never be too high *
* Reference: TABB Group global consulting - Robert Iati
Requirements for a data center network
• Flat network but not L2
• Sub micro second hop time
• Minimal hops 2 - end of the hierarchical network
• Application assist embedded in the switching fabric
• LAG just will not work
• What is old is new – Welcome back the Clos network
• Support for your customers Co location equipment
Closing comments
• Bandwidth demands continue to grow
• Latency is key to the business
• New generation of network is needed to keep up
© BLADE Network Technologies, 2009
www.bladenetwork.net
©2009
www.bladenetwork.net VIRTUAL COOLER EASIER
The Data Center Revolution:
Ultra Fast Networks
Vikram Mehta
President & CEO
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About BLADE
• Facts– Independent, private company
since February 2006
– Santa Clara, CA Headquarters
– Offices in Canada, Europe, Middle East, Japan, China, Korea
– R&D in NA, AJP
17BLADE Network Technologies 30-Sep-09
• Products– Switches for blade servers
– Top-of-rack switches
– Virtualization & management
• Achievements– 6M+ datacenter ports shipped
– 16,000+ switches at one customer
– 44% blade switch market share
– Blade Firsts• 1st Converged Ethernet
• 1st Network virtualization
• 1st 10G Ethernet
• 1st Green networking company
• Customers– Over 300 of the Fortune 500
– 26+ industries
– OEMs:
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A REVOLUTION is Needed
Busier servers
• Virtualization
• Multicore CPUs
• Multiple fabrics
More servers
• Consolidation
• Scale-out
• Web 2.0
• Clustering
Must Do More with Less
• Shrinking IT budgets
• Power & cooling squeeze
• Management complexity
18BLADE Network Technologies 30-Sep-09
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The REVOLUTION Will Enable IT to
Do More with Less
• By optimizing
– Price/performance (10 GbE < $500 per port)
– High Capacity
• Reducing Total Cost of Ownership (TCO)
– Reduce equipment cost
– Reduce power consumption
– Consolidate space
– Increase IT efficiency
Maximize: Equipment + People + Power + Space
9/30/2009BLADE Network Technologies 19
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Key Elements of the REVOLUTION
30-Sep-09BLADE Network Technologies 20
Freedom
of Choice
Agile Virtualization
Cloud Ready &
Scalable
Ultra-Fast
Converged Networks
Open ecosystem of interoperable
data center solutions
Massively scalable networks with
1000s of switches
Mobility across 1,000s of
virtual switch ports
Extremely low latency
loss-less gigabit & 10G
Ethernet fabrics
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Data Center Wiring ClosetHigh availability Yes-Uplink Failure Detection,
HotLinks, VRRP
No
Virtualization Yes-VMready, Server Mobility No
Dual Homing Yes for servers No for PCs & IP phones
Power over Ethernet Not needed Yes for VoIP & Wireless
Traffic Flow ~70% internal
Packet buffers critical
~70% uplink
Multicast Senders
1024 IGMP Groups
Receivers
60 IGMP Groups
Airflow Back-to-front or
front-to-back
Side-to-side
Start with Switches Built for the
Data Center
21www.bladenetwork.net 30-Sep-09
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Performance Requirements for Data
Center Switches
• High Bandwidth
– Video and multimedia
– Faster processors
– Many virtual machines
sharing one pipe
• Low Latency
– Inter-processor
communication
– Storage access time
– Deterministic
Convergence on 10GbE delivers
22www.bladenetwork.net 30-Sep-09
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Converging on 10GbE Delivers
• Losslessness– With Converged Enhanced Ethernet (CEE)
• Low latency– For high-performance clusters (HPC)
• Low power– Saving the planet
• Low cost– Conserving budget
• Ease of use– Leverage wide knowledge base & ecosystem
SAN
LAN
Converged Server Fabric
Fibre Channel
InfiniBand
HPC Cluster
Ethernet
Storage, LAN & Cluster Traffic are Converging on 10GbE
> 10G Ethernet
> iSCSI, NAS or FCoE
23www.bladenetwork.net 30-Sep-09
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10G Ethernet iSCSI vs. Fibre Channel
Source: http://www.blade.org/docs/wp/10GbE_Blade_Performance_Final.pdf
24www.bladenetwork.net 30-Sep-09
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Fast Networks - Cloud Ready
• Cloud Ready Network Architecture Requirements
– High bandwidth, low latency
– Convergence to Ethernet
– Migrating virtualized applications
– Simplified scalability & management
– Green / low power
BLADE Network Technologies 2530-Sep-09
[compute]
Mobile Workload
[connect]
Intelligent Fabric
[orchestrate]
Dynamic Management
Scale
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Agile Virtualization for Adoption &
Management of Virtualized Environments
• Data Centers are virtualizing
– Multiple VMs per server
– VMs becoming mobile to meet dynamic workloads
– Yet only 10% are virtualized
• Traditional switches are blind to VM traffic
– Can not monitor or manage Virtual Machine traffic
– Network Engineers lack tools to troubleshoot VM traffic
– VM mobility risks exposing security holes
• Agile Virtualization is the answer
– Automatically migrates VMs with network policies
– Works with all hypervisors
– Makes massive & fluid VM environments easy to manage
9/30/2009BLADE Network Technologies Confidential 26
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Scale Efficiently with Rackonomics
• “Rackonomics” makes it easier to:
– Scale out massive data centers cost-effectively & efficiently
– “Go cloud”
• With Rackonomics, IT can:
– Respond faster to business demands
– Increase energy efficiency
– Decrease TCO
30-Sep-09BLADE Network Technologies 27
Virtual EasierCooler
Rackonomics
The Replicated Rack is the New Data Center!
BLADE Network Technologies
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Data Center REVOLUTION = Freedom
• Freedom of Choice with Network Infrastructure
– Open
– Standards-based
– Compatible
– Best-of-Breed
– Lower TCO
9/30/2009BLADE Network Technologies 28
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Summary
• Data Center Revolution
– Ultra-fast Converged Networks
– Agile Virtualization
– Cloud Ready
– Freedom of Choice
• Trusted BLADE Network Technologies
– Field-proven, compatible, mature products
– Exceptional value proposition
– Consistent innovation
– Passion for customer support
– Strong partners & ecosystem: IBM, HP, NEC, Netezza, Verari, Broadcom, Fulcrum, etc.
– Over 300 of the Fortune 500 count on BLADE
30-Sep-09BLADE Network Technologies 29
© BLADE Network Technologies, 2009
www.bladenetwork.net
©2009
www.bladenetwork.net VIRTUAL COOLER EASIER
For More Information & Presentations:
www.bladenetwork.net
BLADE Network Technologies
• Replay: www.bladenetwork.net/BLADE-NYSE
• Slides: www.bladenetwork.net/financial (top right)
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Disclaimer
• BLADE Network Technologies Confidential.
• The information contained in this presentation is proprietary to BLADE Network Technologies (BLADE)
and is offered in confidence, subject to the terms and conditions of a Non-Disclosure Agreement.
• BLADE makes no warranties regarding the accuracy of this information. BLADE does not warrant or
represent that it will introduce any product to which the information relates. It is presented for discussion
purposes only.
• All statements regarding BLADE’s future direction and intent are subject to change or withdrawal
without notice, at BLADE’s sole discretion.
• Prices, delivery dates and technical specifications are subject to change without notice.
• Copyright 2009 BLADE Network Technologies. BLADE Network Technologies, the BLADE logo,
BLADEHarmony, RackSwitch, SmartConnect and VMready are trademarks of BLADE Network
Technologies. All other names or marks are property of their respective owners.
30-Sep-09BLADE Network Technologies 31