LISTEN CONTINUOUSLYTHE CONNECTED CONSUMER

LESLIE MOHN DIRECTOR OF USER EXPERIENCE

ARCHITECTURE

CHRIS KUJAWSKI CONNECTIONSTRATEGIST

THE CONNECTED CONSUMER

• Tablets and phones are outpacing traditional computers• Sales of computers are trending downward• People own multiple devices

26% of Americans own all three

60%+ of Americans owna smartphone

EVERYTHING MUST WORK TOGETHER

Local/Retail

Public Relations

Social Engagement

Web Sites

Television

Out of Home

Experiential

Online ChannelseCommerce

Print

Product/Service Development

Market Research

Customer Service

Customers

COMPUTER, PHONE, TABLET?

second screen

participation TV

WHAT ISN’T A COMPUTER?

MOBILE, NOT MOBILE?

up to 80% of employees use their own devices for work

only about 50% of companies condone this

80% of tablet shoppers shop at home

87% of TV watchers are online at the same time

95% of tablet shoppers and 72% of smartphone shoppers who make a purchase online have done so from home

WHAT ISN’T MOBILE?

WHERE ISN’T MOBILE?

HARDWARE > SOFTWARE > EVERYWHERE

PERVASIVE COMPUTING

See more at

HANSONINC.COM/SUMMIT