Community

Action

Index

Recognising and rewarding responsible living, instead of

ignoring it

There are so many problems that

demand our attention today….

End Poverty!

Go renewable!

Sign this petition!

Donate those

organs!

Recycle!

Buy Fair

Trade!

… that sometimes it can get a bit

overwhelming

And people don’t engage at all

Give!Help us out!

Look at me!

Donate! Help!

So, how can you best promote positive action in

an era of over-information?

Those organisations and campaigns which

have proven most successful are those

that have made positive action possible from the

comfort of your own home

Online petitions

But this is not a universal solution; some

activities by definition involve extra effort

And so a different approach is

required for these activities

Let’s try to offer the people an incentive to engage in positive action and ethical living

Introducing ….

The Community Action Index

The Community Action Index (CAI) is the Premier League of ethical living

It is a system of ranking communities according to how socially responsible the lives of its inhabitants are

It seeks to reinvent the way people relate to social responsibility

Position

County Score

1 Donegal 0.86

2 Cork 0.82

3 Carlow 0.79

4 Galway 0.78

5 Kilkenny 0.78

A single figure between 0 and 1, emerging as a composite of numerous variables, will be used to rank the counties

The 26 counties of the Republic will all be ranked

Like any good competition, there will be a

***********Prize************

for the winner!

HOW WILL IT BE CALCULATED?

7 variables

Ethical Consumerism Blood

Donations

Organ Donors

Recycling

Electricity Consumption

Voluntary Work

Charitable Donations

Collectively the 7 indicators cover the fields of:

Health Charity

Economy Environment

Each variable is weighted equally to provide the most comprehensive picture possible

WHAT

EFFECT WILL

THIS HAVE?

Generate public awareness & debate over social responsibility and the specific indicators

Strengthen weakening community ties

Data source for researchers

Performance evaluation for service providers

But the main effect?

To encourage ordinary people to adopt more ethical lifestyles and contribute more

to their communities

How?

A financial one

A social one

By creating a double incentive:

Financial Incentive

• A fund will be created, sourced from a combination of crowdfunding, philanthropic donors, CSR programmes and a social impact

bond with the government

This will operate as a prize fund, being invested into the highest ranking communities on the CAI

A financial, tangible incentive is a

thing

But that power increases massively once you factor in

some behavioural science

Which brings us to incentive #2 …

Social Incentive

The CAI will further encourage engagement by introducing a social and fun element into social responsibility which has been missing up until now

A more gamified experience will tap into innate characteristics of everyday people….

COMPETITIVENESS

Closing the Feedback Loop

Individual/group

Performs Good Deed

Positive, external

effect

Individual /group

Performs good deed

Positive, external

effect

Effect recorded

and compared

Without CAI

With CAI

The traditional approach to civic participation, the

‘just do it because it’s the right thing’ approach, is

outdated, ill-equipped to deal with the information

overload era, and does not take advantage of the

tools at our disposal

The approach suggested here…

…of introducing a double

incentive for ethical activities…

…encourages and increases engagement…

Without taking away from the intrinsic motivation of doing

good for good’s sake

And besides…

It’s time to start recognising and rewardingethical living…

…and to stop ignoring it.

Thank you

For more information on the Community Action Index, contact Emmet at:

E-mail: emmetmcn@eircom.net

Phone: 0863112873

Images

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10. gbmaq.org

11. mycharity.ie

12. topnews.in

13. fox.com

14. dailymail.co.uk

15. dailymail.co.uk

16. irelandpersonalins

olvency.ie

17. theanjananetwork.

net

18. belfasttelegraph.c

o.uk

19. wikipedia.org

20. paulhodgkinson

.mycouncillor.

org.uk

21. getupanddoso

mething.org

22. blogs.redcross.

org.uk