Post on 09-Jan-2017
THE CISCO
THEORY
INTRODUCTION• Cisco Systems, Inc. that designs, manufactures and
sells networking equipments.• HEADQUARTERS : San Jose , California.• CEO Chuck Robins
Cisco’s Achievements in last 10 years.
HOW IS BUILDING A BRAND IN BUSSINESS TO BUSSINESS DIFFERENT FROM DOING SO IN CONSUMER MARKET?
Let’s See
Business to Business Branding needs
With Clients
GAINING TRUST OF CLIENTS BY PROVIDING THEM QUALITY ASSURANCE
Instead of mass marketing and small ads, B2B branding requires that the business be willing to accept the time to completely educate the professional buyers about the brand.
Cisco context
In the being Cisco would have spent their time andenergy branding the company in a way to show their electronic hardwareas the best choice for specific client company.
Consumer market needsMass Communication
Packaging etc to attract customers
Cisco context
Is Cisco’s plan to reach out to consumers a viable one?
According to the case study, Cisco achieved a global ranking of 18 in2008 with revenues of $39.5 billion dollars thus making its consumer based plan a seemingly viable one.
Major competitors
Cisco’s Profit and Sales Beat Wall Street Forecasts
• Revenue rose 5 percent, to $12.1 billion, essentially in line with the average analyst forecast of $12.07 billion.
• Introduction• CISCO business strategy• Achievements • How is building a brand in a business to business context different from doing so in the consumer market?
• Is Cisco’s plan to reach out to consumers a viable one?
• Major competitors.
• Created by Ayushi Banerjee, NIT Raipur.
• Purpose : Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.