The Changing Face of Social Business: What It Means for Energy

What are you trying to communicate?

●  Annual Report

●  Quarterly Results

●  Major Company Announcements

○  (sales, acquisitions, discoveries, etc.)

●  CSR Reports

●  Employment Opportunities

●  Grassroots Information

●  Community Activities

Who is your audience?

shareholders board members customers employees potential employees media general public lawmakers government agencies grassroots land owners traders environmental community

What is your message?

●  higher production numbers

●  increased sales

●  improved safety results

●  decreased costs

●  improved productivity

●  good/bad legislation

●  employment opportunities

●  community activities

○  work being done, royalty owner events, relief efforts, etc.

How do they communicate?

●  What are they reading?

○  Houston Chronicle, New York Times, Washington

Post, USA Today

●  Who are they reading?

○  energy reporters, finance reporters, bloggers

●  What are they watching?

○  local television, national news, cable news

●  To what are they listening?

○  internet streaming radio, local radio

What social channels are they using?

When are they using these channels?

●  During business hours?

●  After business hours?

●  Early in the morning?

●  Late at night?

●  On weekends?

How am I going to reach them?

1.  Identify key messages

2.  Create materials that the audience is going to read,

watch, listen, and share

3.  Post, share the content on the proper channel or

channels

What does all of this mean?

Creating a strategy and content for your audience or

audiences, where they are communicating, when

they’re reading and where they’re most likely going to

share to generate the most impact.