The Challenger Customer •New Realities of B2B Buying and Selling by Dan Roberts

Post on 25-Jan-2017

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Transcript of The Challenger Customer •New Realities of B2B Buying and Selling by Dan Roberts

Overcoming obstacles when selling into a young market

•Many factors will be out of your control

Dan Roberts@danroberts20

Underdeveloped markets have many obstacles

INFRASTRUCURE LIMITATIONS

CUSTOMER REQUIRES EDUCATION

LAGGING LEGISLATION

FEARFUL CUSTOMERS

19711%

FEARFUL CUSTOMERS

1971

198625%

FEARFUL CUSTOMERS

1971

1986

199190%

INNEVITABLE NAYSAYERS

INNEVITABLE NAYSAYERS

There’s hope if you persevere

GET A BIG SALES WIN EARLY

DATA BASED SALES

DIVERSIFY LEAD CHANNELS

BE THE THOUGHT LEADER

PAINT A CLEAR ROI PICTURE

DO THE HEAVY LIFTING FOR YOUR CUSTOMERS

BE RELENTLESS

DOMINATE THE UNIVERSE

dan.roberts20@evisit.com@danroberts20