SEO 2014The Challenge of Change

Mohamed Hossam

By: Mohamed Hossam

/Mhossamd

/Mhossamd

Mohamed Hossam

What is

??SEO

SEO is the ongoing process of uncovering and discovering non-branded keywords that

are driving organic search traffic and conversions, then publishing content optimized

for those keywords.

SEO is the process of producing optimized content that is discoverable by the target

audience as they progress through the buying cycle.

SEO Definitions

SEO is the outcome of a content marketing strategy that makes use of highly converting

keywords that your target audience is searching on.

SEO is about a prospect discovering a brand's content and web presence through

search and social, and the owner of that content being able to understand who

consumed the content and the impact of the content across the organization.

Mohamed Hossam

SEO IS The Whole

Experience of…

What you’re doing

ONLINE“Mohamed Hossam –

2014”

Years2

01

1

20

12

20

13

• Google Instant — Sept 2010

• Social Signals — Dec 2010

Panda – Panda 3.1

Penguin – Penguin #3

+

Panda #23

Humming Bird

+

Penguin 2.1

• Panda 4.1

• Authorship Removal

• Paydayloan 3.0

Matt Cutts””head of Google's Webspam team

Keep Yourself Updated

Follow Him

Dealing With Updates…

!Conventional SEO

doesn’t make you rank

better. It just keeps you

from doing worse.

Mohamed Hossam

What’s Next ?!

Everything You Learned

is Still Relevant, Just

Amplified.

it's time to take a

plunge into the change.

1. Content Marketing

It’s popular to say “Content is King.”

It’s time to believe that “Content x is King.”

Marketing

Here is Why…

Complying

standards is great

but then what ?!

Content MarketingGives you the real Linkable power!

You get a killer link profile

by creating epic stuff that

people want to link to.

The real wins come through

Content

• Home Page

• Landing Pages

• Category Pages

• Product Descriptions

• Blogs / Posts

• White Papers / Resources

• Error Pages …etc

• Emails

• Social Media

• Guest Posts

• Brochures

• Packaging

• Invoices

• Voicemail messages

On-site Content Off-site Content

Mohamed Hossam

Different Content Types…

2. Go SOCIAL

Here is Why…

2nd largest Search Engine

Manages 2.1B Queries/Day

Handles 0.5B Queries/Day

Mohamed Hossam

So… The New SEO is Completely Social!

Then…

• Are we taking our social media seriously? Are we employing the pillars of strong profiles, good content and engagement?

• Is easy social sharing enabled for all of our CONTENT?

• Are we active on the social networks that matter in our INDUSTRY?

• Are we active on the social networks that matter to our CUSTOMERS?

• Are we active on the social networks that matter to the SEARCH ENGINES?

• Does our social media marketing strategy stimulate the level of social signals required to achieve our goals?

Keep Your Analysis Going

Keep Your consistency!

Mohamed Hossam

Thank YOUSEO 2014

The Challenge of Change

By: Mohamed Hossam

/Mhossamd

/Mhossamd