Business Model YouA flight plan to structure

meaning, and purpose

Peter H. Hackbert

Director

Entrepreneurship for the Public Good Program

Berea College

The Business Model Canvas

Iterate, Pivot, Do Over

Changing times, changing business models

Blockbuster Video, Netflix, Redbox

1985 1990 1995 2000 2005 2010 2013

1984 - First

Blockbuster

store opens

in Dallas.

1995 - Viacom

acquires

Blockbuster for

$8.4 billion.

2003 - Netflix

posts first

profit, earning

$6.5 million on

revenues of

$272 million.

2010 -

Blockbuster

plans to file for

bankruptcy

1997 - Reed

Hastings returns

Apollo 13 to

Blockbuster six

weeks overdue,

and is dismayed

by the $40 late

fee.

1998 - Reed

Hastings

founds

Netflix.

2002 -

Redbox

initially

funded by

McDonalds

People must change, too

The Business Model You

Labor market inches ahead 3% gain over last year across all degrees

Source: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the Collegiate

Employment Research Institute, Michigan State University .

Employers complain of the shortage of

qualified candidates, both new graduates and

experienced talent

Source: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the Collegiate

Employment Research Institute, Michigan State University .

“mediocre” increases in employment given

the ….

- Mark Zandi, Moody Analytics,

chief economist

Source: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the Collegiate

Employment Research Institute, Michigan State University .

Employers Perceptions of the strength

of the college labor market 2000-2012

Source: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the Collegiate

Employment Research Institute, Michigan State University .

Hiring Targets, 2012 & 2013

Source: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the Collegiate

Employment Research Institute, Michigan State University .

How do they find you?

Source: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the Collegiate

Employment Research Institute, Michigan State University .

Recruiting Strategies & Hiring

Campus Oriented

• Internship/Co-op Programs

. ?

• Career Fairs 61%

• Information Sessions 47%

• Resume Referral 46%

• Faculty Connections .

• On-campus Interviewing

• .?

• Alumni Organization 19%

Company Driven

• Alumni from school 45%

• Employee Referrals 40%

• Social Media .?

External Agents

• Nation Web Aggregators .?

• Targeted Job Fairs 29%

• General Job Fairs 28%

• Ads (professional outlets) 27%

• Consultants 22%

Recruiting Strategies & Hiring

Campus Oriented

• Internship/Co-op Programs

62%

• Career Fairs 61%

• Information Sessions 47%

• Resume Referral 46%

• Faculty Connections 41%

• On-campus Interviewing

37%

• Alumni Organization 19%

Company Driven

• Alumni from school 45%

• Employee Referrals 40%

• Social Media 29%

External Agents

• Nation Web Aggregators 52%

• Targeted Job Fairs 29%

• General Job Fairs 28%

• Ads (professional outlets) 27%

• Consultants 22%

10 Starting Salaries

All Majors $37,041

All Liberal Arts 38,731

Anthropology/Sociology 33,814

Economics 40,481

Finance 42,811

Human Resources 38,301

Marketing 38,874

Political Science 35,928

Psychology 33,505

Social Work $34,935

For your “intended”

major and three

other majors,

predict whether the

2013 starting

salaries are above

or below the

medium All Liberal

Arts starting

salary…

10 Starting Salaries

All Majors $37,041

All Liberal Arts 38,731

Anthropology/Sociology 33,814 -

Economics 40,481 +

Finance 42,811 +

Human Resources 38,301 -

Marketing 38,874 +

Political Science 35,928 -

Psychology 33,505 -

Social Work $34,935 -

Source: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the Collegiate

Employment Research Institute, Michigan State University .

Showcase your talents

Skills Gap? Employers and Colleges

Point Fingers at Each OtherSeptember 12, 2012

Source: “Skills Gap? Employers and Colleges Point Fingers at Each Other.” Jeff Slingo, The Chronicle of

Higher Education, September 12, 2012.

A.G. Lafley, Former CEO Proctor and Gamble

Wake Forest University

0:00 -12:33 History of his journey

12:24-18:18 Interviewing today

31:35-37:05 Certification/GPA/One Page Memo

Starting

Switching

Reinventing a career

The First-Year Seminar proven to enhance resilience, persistence,

retention and intentionality

of Freshman navigating the curricular, co-

curricular and student labor (work experience)

accomplishments that leads to a career of social

innovation.

Work on Purpose - Critical Reflection “I learned that” …

• Express an important learning from the readings, not just a statement of fact

• Provide a clear and correct explanation of the concept(s) in question so that someone not in the experience could understand it.

• Explain your enhanced understanding of the concept(s), as a result of reflection on the experience

• Be expressed in general terms, not just in the context of the experience (so that the learning can be applied more broadly to other experiences)

“I learned this when” ….

• Connect the learning to specific activities that gave rise to it, making clear what happened in the context of that experience so that someone who wasn’t there could understand it.

“This learning matters because” …

• Consider how the learning has value, both in terms of this situation and in broader terms, such as other organizations, communities, activities, issues, professional goals, courses, etc.

“In light of this learning” …

• Set specific and assessable goals ; consider the benefits and challenges involved in fulfilling them

• Tie back clearly to the original learning statement.

Source: Clayton, P.H. (2012). Generating, Deepening, and Documenting Learning:

Practical Tools for Critical Reflection in Service-Learning, Center for Excellence in

Learning through Service Campus Christian Center & Center for Transformative

Learning, Berea College, February 3, 2012

Where Our Next Great Innovators Will Come From

Where Our

Next Great

Innovators

Come From?

http://www.youtube.com/watch?v=fVojBwdILL0

Creating Innovators - Critical Reflection “I learned that” …

• Express an important learning from the readings, not just a statement of fact

• Provide a clear and correct explanation of the concept(s) in question so that someone not in the experience could understand it.

• Explain your enhanced understanding of the concept(s), as a result of reflection on the experience

• Be expressed in general terms, not just in the context of the experience (so that the learning can be applied more broadly to other experiences)

“I learned this when” ….

• Connect the learning to specific activities that gave rise to it, making clear what happened in the context of that experience so that someone who wasn’t there could understand it.

“This learning matters because” …

• Consider how the learning has value, both in terms of this situation and in broader terms, such as other organizations, communities, activities, issues, professional goals, courses, etc.

“In light of this learning” …

• Set specific and assessable goals ; consider the benefits and challenges involved in fulfilling them

• Tie back clearly to the original learning statement.

Source: Clayton, P.H. (2012). Generating, Deepening, and Documenting Learning:

Practical Tools for Critical Reflection in Service-Learning, Center for Excellence in

Learning through Service Campus Christian Center & Center for Transformative

Learning, Berea College, February 3, 2012

The Blue Sweater - Critical Reflection “I learned that” …

• Express an important learning from the readings, not just a statement of fact

• Provide a clear and correct explanation of the concept(s) in question so that someone not in the experience could understand it.

• Explain your enhanced understanding of the concept(s), as a result of reflection on the experience

• Be expressed in general terms, not just in the context of the experience (so that the learning can be applied more broadly to other experiences)

“I learned this when” ….

• Connect the learning to specific activities that gave rise to it, making clear what happened in the context of that experience so that someone who wasn’t there could understand it.

“This learning matters because” …

• Consider how the learning has value, both in terms of this situation and in broader terms, such as other organizations, communities, activities, issues, professional goals, courses, etc.

“In light of this learning” …

• Set specific and assessable goals ; consider the benefits and challenges involved in fulfilling them

• Tie back clearly to the original learning statement.

Source: Clayton, P.H. (2012). Generating, Deepening, and Documenting Learning:

Practical Tools for Critical Reflection in Service-Learning, Center for Excellence in

Learning through Service Campus Christian Center & Center for Transformative

Learning, Berea College, February 3, 2012

Changemakers are:

Resilient

Optimistic

Tenacious

Committed

Passionate

Patient

Emotionally intelligent

Assertive

Persuasive

Empathetic

Authentic

Ethical

Self-Aware

Competent

Curious

Social Entrepreneur Interviews - Critical Reflection

“I learned that” …

• Express an important learning from the social entrepreneurs’ interview, not just a statement of fact

• Provide a clear and correct explanation of the concept(s) in question so that someone not in the experience could understand it.

• Explain your enhanced understanding of the concept(s), as a result of reflection on the experience

• Be expressed in general terms, not just in the context of the experience (so that the learning can be applied more broadly to other experiences)

“I learned this when” ….

• Connect the learning to specific activities that gave rise to it, making clear what happened in the context of that experience so that someone who wasn’t there could understand it.

“This learning matters because” …

• Consider how the learning has value, both in terms of this situation and in broader terms, such as other organizations, communities, activities, issues, professional goals, courses, etc.

“In light of this learning” …

• Set specific and assessable goals ; consider the benefits and challenges involved in fulfilling them

• Tie back clearly to the original learning statement.Source: Clayton, P.H. (2012). Generating, Deepening, and Documenting Learning:

Practical Tools for Critical Reflection in Service-Learning, Center for Excellence in

Learning through Service Campus Christian Center & Center for Transformative

Learning, Berea College, February 3, 2012

Self Discovery Exercises

Defining Work, Defining Ourselves

How do you spend most of your time?

The Three Questions

Uncle Ralph – The Brand New Life

Lifeline

Exc

ite

me

nt

/ E

njo

ym

en

t

Berea College Labor Transcript

Berea College Curriculum Guides

Assignment:

For 2 majors,

design a 4 year

curriculum plan

integrating the a)

College Handbook,

b) online

Curriculum Guides

and c) spring

offering of classes

Personal Statements

“I’d like to help poor people get jobs by creating jobs.” ~Taylor

“I’d like to help enrich children’s lives by teaching them art.” ~Sara

“I’d like to help suffering people by demonstrating a will to go on.” ~Justin

“I’d like to help Appalachian people by starting a program that will change

the status quo.” ~Ebony

“I’d like to help give people hope by giving them the love and skills they

need.” ~Summer

“I’d like to help low income families work by helping to implement a low

cost effective way of providing childcare, and classes that help improve

their work skills and abilities to make them better candidates for the work

force.” ~Kaylene

What a Paycheck Teaches

Cost of

income

(28%)

Take-Home Pay’s True Meaning

The Business Model You

Thank You