THE BRISTOL POUND’S DIGITAL STRATEGY23 July 2015

Mike Dunn @mikedunn

HELLO

WHAT IS BRISTOL POUND?

WHY?

£B 0.00

WHAT DID WE DO?

THE IDEAL

• Quantitative research • Qualitative research • Content • Digital strategy

THE REALITY

• Quantitative research • Qualitative research• Content • Digital strategy

FOUR PRINCIPLES

1. What? 2. How? 3. Why? 4. Where?

FOUR PRINCIPLES

1. What? 2. How? 3. Why? 4. Where?

USE YOUR POWERS FOR

GOOD

ICON CREDITS

All icons via the Noun Project: Pound Bag, Pound Bank and Pound Bill by Till Teenck Palm Tree by Bohdan Burmich Line Graph by Korokoro Pirate and other people by Paulo Sá Ferreira

THANKS!