THE FOUNDER Anita Roddick Born on 23 oct 1942 UK Business women of the year in

1985 Human Rights Activist

About The Body Shop- Brand

FOUNDED

: March 26, 1976, Brighton,

United Kingdom

 2,605 Stores in 61 Countries

PARENT ORGANIZA-TION:  L'Oréal

THE PRODUCTS ESTEEM

SOCIAL

SAFETY

PHYSIOLOGICAL

SELF ACTUALIZATION

CORE VALUESAgainst Animal Testing

Activate Self-Esteem

Support Community

Trade

Defend Human Rights

Protect Our Planet

SWOT ANALYSISSTRENGTH

Brand itself Part of

L'Oréal group

High brand loyalty

Innovative products

WEAKNESSES loss of trust

from shareholder

High operating cost

SWOT ANALYSISOPPORTUNITIE

S

Metrosexual factor

Increasing number of online buyers

Ageing population

THREATS

Negative Publicity

Strong competition

No environmental certification

 product category

BATH AND BODY CARE

SKIN CAREMAKE UP

FRAGRANCE

HAIR

MENSACCESSORI

ES

TARGET CONSUMERWOMEN AND

MENSFROM 19-40 YEARS OLD

WORKING

AWARE OF ECONOMICAL AND SOCIAL ASPECTS

BEAUTY AND HEALTH

CONSCIOUS

“The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.” - Anita Roddick

COMPETITORS OF BODY SHOP

L’Occitane

Yves Rocher

Lush and Weleda

Best Body Shop Products Available In India

1.The Body Shop- SPA wisdom Africa.2. Moringa Body Butter.3. The Body Shop Coconut Body Butter.4.The Body Shop Tea Tree Skin Clearing Face Wash.5. The Body Shop Vitamin E Moisture Cream. 

THE BODY SHOP SOCIAL MEDIA

1.INSTAGRAM = 755k follows

2. TWITTER = 131k followers – not verified.

3. FACEBOOK = 6087157 likes

REFERENCES http://www.hoovers.com/company-information/cs/

competition.THE_BODY_SHOP_INTERNATIONAL_PLC.31775ffdd57af51b.html

https://naturalcosmeticslovers.wordpress.com/brand-inventory/the-body-shop/the-body-shop-segmentation-and-competitors/

https://en.wikipedia.org/wiki/The_Body_Shop

THANK YOU

BY: KOMAL SURANA