The Blossoming Internet of Things Zach Supalla-Spark

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Keynote for Mobile March 2014-Over the next few years, hundreds if not thousands of “connected devices” will hit the market, many with open APIs. Often the capabilities of these products are dramatically improved by third-party apps. A great example is the Philips Hue, a high-quality connected lighting system which has a very mediocre mobile/web interface, but which has an API that others are exploiting to make better, more powerful interfaces. I think there is an incredible opportunity for mobile and web developers to act as the connective tissue between these products and make them better with apps. These apps can be monetized by selling them in the App Store or Google Play, and/or by charging monthly fees for valuable ongoing services. The Internet of Things will move quickly, and for mobile/web developers who want to play a role in the growing industry, now’s the time to get started.

Transcript of The Blossoming Internet of Things Zach Supalla-Spark

THE BLOSSOMING INTERNET OF THINGS

Zach Supalla CEO of Spark

@zsupalla @sparkdevices

spark.io

+ =

(almost)

1998

2000s

2007

2010

2013

1998

1946

1960s

1960s

1969

1976

1977

WHAT’S THE PATTERN?

CREATE A TECHNOLOGY WITH A PURPOSE

MAKE IT EXTENDABLE

MAKE IT ACCESSIBLE FOR INDIVIDUALS

AWESOMENESS

CREATE A TECHNOLOGY WITH A PURPOSE

MAKE IT EXTENDABLE

MAKE IT ACCESSIBLE FOR INDIVIDUALS

AWESOMENESS

OK, SO…

THE BLOSSOMING INTERNET OF THINGS

ONE DAY, EVERYTHING WILL

COME ONLINE.

Cisco (2013)

BUT WHY???

NEW FEATURESILLUSTRATIVE

USER EXPERIENCEILLUSTRATIVE

DATA AND INSIGHTILLUSTRATIVE

SERVICE AND SUPPORTILLUSTRATIVE

REVENUE STREAMSILLUSTRATIVE

INFRASTRUCTURE

BARRIERS

COST

DIFFICULTY

WI-FI IS IN 65% OF AMERICAN HOMES.

!

81% OF AMERICANS 25 TO 34 CARRY SMARTPHONES.

!

THE COST OF CONNECTIVITY IS PLUMMETING.

Strategy Analytics (2012), Nielsen (2013)

SO WHERE ARE WE?

CREATE A TECHNOLOGY WITH A PURPOSE

MAKE IT EXTENDABLE

MAKE IT ACCESSIBLE FOR INDIVIDUALS

AWESOMENESS

HERE WE ARE

CREATE A TECHNOLOGY WITH A PURPOSE

MAKE IT EXTENDABLE

MAKE IT ACCESSIBLE FOR INDIVIDUALS

AWESOMENESS

???

SO WHAT DOES THIS MEAN FOR YOU?

JOIN THE SCENE.

PLATFORMS

PRODUCTS

APPLICATIONS

APPLICATIONS

THE BLOSSOMING INTERNET OF THINGS

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