The black keys-Gold on the ceiling, Indie Rock

Mise en scene-Leather jackets.-Guitars, drums, boom boxes/amps.-Rough neighborhood, graffiti on walls. The nicer is made to look nicer with the soft lighting, filters and Richard Dyers theory.-Recording studio setting.-Hollywood, adds to the worldwide artist brand that they create.-Busy street, we later go in club, escapism

Camera angles-Close ups, extreme close ups.-Wide shots to exaggerate the length of the queue, this perceives them as a worldwide artist, this is accompanied by the lit-up signage adds to this feeling.-A real range of angles-Master shot to show the band-The hand-held cameras make you feel like you are at the gig-Low angle, power-No crane shots to emphasize the feeling that you are there.-All the members of the band are often framed within the center, to make them have equal significance

Sound-Sound effect, which made the song look like a live recording a studio. It made it feel like we were seeing behind the scenes/exclusive footage and that the music is diegetic.-synchronous sound, in sync with the editing of the video

Editing-Synchronous editing: -Quick, short, ‘choppy’ editing to show the ‘hustle & bustle’ of real life.-Lots of filters added, black and white, old movie style, particles, grain and lens flares.-Cross cutting to areas around Bowery.-Synchronous editing.-Lots of slow-motion shots- Continuity editing to draw attention to the screen and what is happening-A linear narrative, going to gig, at gig, leave-Jump cuts to speed up the video as music videos are only 3-4mins long

Theory-Andrew Goodwin-Relationships between the visuals: “Gold on the ceiling”, Orange lens flare at same time as quote.-Carol Vernallis- Close ups to give the viewer something to focus on and remember-Strauss-Binary oppositions, all colour is used in streets but when we see the band it is black and white. This shows the easy going/happy/utopia of real life and the hardship of being an artist-Todorov-No equilibrium disruption-Rick Altman- All the stereotype things-Bulmer & Katz-Diversion- We feel like we are at the gig and it provides escapism for the viewer from their busy lives-surveillance- We get an insight into what the band do.-Richard Dyer- Utopia

-Vladimir Propp-No character roles, everyone is seen as equal because the camera angles are at same height, apart from the low-angle, however this was used to make us feel like we were in the crowd