The Bias

That’s Bugging

Your Busines

s

1. Pick a characteristic2. Blow it completely out

of proportion3. Collapse the whole

person into the characteristic

4. Ignore individual differences and variations

5. Ignore subtleties and complexities

6. Ignore our common humanity

7. Make it match your own worst fears

8. Make it cruel

Implicit Bias from Harvard’s Project Implicit

I scored here

Step 1: Identify Your Natural Market

Step 2: “Woman’s” Niche?

Step 3: Go Where Your Market Goes

Step 4: Content Is

Queen

Step 5: Read, Write, Speak

Step 6: Lead

Step 7: Create Your Own Networks

Step 8: Branding and Social Media

Step 9: Start/Join a

Step 10:

Subvert the Syste

m

• high profile marketing • more women on ADR

panels• 5 women on every list of

10 • education and training

leadership, networking, business development power and access to power

• improve standing of professional counterparts in business, the judiciary, law firms, public legal practice, politics and ADR