TheAttentionEconomyChallenge

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by:

Rey M. Baguio

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a goldfish can kick our ass!* http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/

Attention is the most valuable human commodity.

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Attention deserves respect.

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Attention is not about numbers. ZarangolaMedia.com

It’s about IMPACT.

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TraditionalVs.

Digital

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Some ways to capture

attention

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Wait! I’m not a goldfish!

Beg

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Wait! You’re not a goldfish too!

‘Steal’

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BorrowZarangolaMedia.com

Hello, ladies!

What’s your best

approach?ZarangolaMedia.com

Be remarkable.

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uniquecreative

know your audience

Reverse engineer attention.

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give attention.

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thank you for the

attention!