Post on 04-Jul-2015
description
The Art of Execution Innovation and Entertainment Technology
!John Pisciotta Creative Entertainment Technology 20010 EIS2350.01
!MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!
The 2% principle is a tool we use everyday. This came out of a lifelong habit of collecting things that are solidly within the top 2% of their field. Some examples
are end of year earnings reports, marketing materials, culture components, financial modeling, UX/UI, team collaboration tools etc.
!The 2% Principle begins with this question: “Is what I am spending time on and
executing in the top 2% of everything else in this field?” !
For the purpose of this course, this is important because you are competing not only with your classmates, but people on a global level.
Please note, that you don’t have be within the top percentage right now, but you want to move there. The top 2% is the baseline to measure against. I'm not giving you a set of rules or criteria that will get you there. This needs to be your internal
adventure. You will need to own the 2% principle for it to be meaningful to you and your trajectory. If used over time, The 2% principles will touch everything you do.
Principle #1:The 2% Principle
Learning Doing!Ratio What somebody else did What you are doing
Super fan Personally NewsworthyGroup think Free thinker
Talks about ideas Executes ideas Shiny object syndrome Focused
Uncomfortable with disagreement Comfortable disagreeing Talent Team
Passengers DriversAvoids Risk Takes Smart Risk
or Avoid failure or
Fails fast and Learns from it. Strategist
or Strategy+Tactical
On Sidelines or
In the Game Lives “in their head” Gets it “into the world”
Elevated view of their own opinion Lets the data tell the story Fear the future Trust the FutureMercenaries Missionaries
Snarky or
Not
April
0
25
50
75
100
Learning Doing
June
0
25
50
75
100
Learning Doing
!
!
The Art of Execution Innovation and Entertainment Technology
!John Pisciotta Creative Entertainment Technology 20010 EIS2350.01
!MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!@johnpisciotta http://www.loud-lab.com http://musicsynk.com
Learning/Doing Ratio
John Pisciotta - Lecture notes on Innovation and Entertainment Technology
What somebody else did or
What you are doing
Super fan or
Newsworthy
Group think or
Free thinker
Talks about ideas or
Executes ideas
Shiny object syndrome or
Focused
Uncomfortable with disagreement
or Comfortable disagreeing
Talent or
Team
Passengers or
Drivers
Avoids risk or
Takes smart risk
Avoid failure or
fails fast, learns from it.
Strategist or
Strategy+Tactical
Sidelines or
In the game
Lives in their head or
Gets it into the world
Elevated view of their own opinion
or Let the data tell the story
Fear the future or
Trust the future
Mercenaries or
Missionaries
Snarky or
Not