5 Key Success Factors

EQUITYCROWDFUNDING

David Solomon

SOLOMONCAPITAL GROUPWWW.SOLOMONCROWD.COM

PITCH

STORY

INFO.

EXPOSURE

5 KEY Success Factors

MONITORINGWWW.SOLOMONCROWD.COM

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The

STORY!Be Sure your story is EXCITING enough !

Does your innovation have solid FUNDAMENTALS? [Real NEED ,best SOLUTION, GROWING market, SMART

business model…

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The

PITCH!On - line Pitch, should Focus on EMOTIONS as well as on PROFESSIONALISM. Crowdfunding campaign is about

the visualization of storiesUSE VIDEO CLIPS and increase your chances of going

viral. Try to find your … X FACTOR

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The

EXPOSURE!Spread the word using SOCIAL MEDIA, marketing and PR.

Don’t limit your search for funds to the people who frequent the crowdfunding site you choose.

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The

INFORMATION!Be sure you support the CAMPAIGN with the right [up-to-

date, focus, reliable ] informationBe sure you have “wining” business plan, investor

presentation…]

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The

MONITORING !Keep monitor the responses. Be in- touch with the investor’s community, be available 24/7 to answer

questions, update the pitch. Remember it is a PROCESS not an EVENT.

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9

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