Art of ChoosingWeb Design Colors:The

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Lessons from Denmark & Thailand

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The internet is

flooded with

information about

choosing colors for

your website

You can select the best colors for

your website within seconds

through your handheld devices

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Yes, it’s that

quick. But…

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What those articles and images don’t tell you is the art of

intelligently choosing the right colors for your website

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An intelligent

color choice

includes careful

consideration

for…

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Brand vision and its

identity

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Purpose of website

project

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Overall website

content

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Clients’ personal

preferences

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Competitors’ color

schemes

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Emotions to reflect

upon

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Target audience

segmentation

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What does brand vision

and identity have to do

with web colors?

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The colors of your

website must reflect

the overall vision of

your brand.

Suppose you have

a venture capital

website but your

colors are that of a

retail shop. It will be

a big turn-off for

visitors

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In the same way,

colors indicate the

purpose behind the

project. A black

color will shush

away your

audience, if it’s not

carefully blended

with right tone of

your brand identity

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Similarly, every

single element of

your website is

connected with

colors because

that’s the true

reflection of your

brand

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You cannot simply

choose a color

based on a whim

for your website

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See how colors

signify brand

messages and

evoke emotions

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However, the meaning of colors and

their significance vary among

different cultures

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Passion and

excitement in

Denmark.

Red Color

Happiness, joy

and

celebration in

Thailand

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Harvest and

autumn in

Denmark.

Orange Color

Sacred

importance for

people in

Thailand

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Associated with

warmth (the sun),

summer and

hospitality in Denmark

Yellow Color

Considered sacred

and imperial in

Thailand

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Represents

trust and

authority in

Denmark

Blue Color

Associates

with

immortality in

Thailand

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Refers to nature, the

environment and

protection of

environmental causes

in Denmark

Green Color

Represents fertility and

youth in Thailand

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Color of royalty,

associated with

fame and wealth

in Denmark

Purple Color

Represents

mourning in

Thailand

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Color of femininity,

sweetness, fun and

childhood in

Denmark

Pink Color

Signifies marriage

and femininity in

Thailand

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Health or

barrenness,

dependable and

wholesome in

Denmark

Brown Color

Mourning and

sorrow in Thailand

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The bottom line is that the art of choosing the right colors

for your website requires an understanding of meanings of

colors among different cultures

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You need to know

the psychographics

of your audience

for making an

intelligent color

choice for your

website

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