The AboutWeight-ManagementTruth

Finally...

• Conventional diets emphasize weight-loss.weight-loss.

Weight-Loss Weight-Loss vs.vs. Fat- Fat-LossLoss

• The keykey to permanent weight-management is understanding the differencedifference between ““weight-loss”weight-loss” and “fat-loss.”“fat-loss.”

Why All Commercial Diets FAIL

• Fat is stored energy• Your body will adapt to starvation

Physiological FACTSPhysiological FACTS

• Fat requires oxygenrequires oxygen to be burned

• Oxygen requires exerciserequires exercise

You Can’t Starve Fat..!

• People are genetically differentgenetically different• People live individual lifestylesindividual lifestyles

One Size Does One Size Does NOTNOT Fit All Fit All

• Individual food preferencesfood preferences

• Individual caloric intake requirementscaloric intake requirements

Personalization is the Keyto Your Success

The Magic Number…3,500The Magic Number…3,500

• Reduce caloric intake -1,000 calories per day

• -1,000 x 7 days = -7,000 calories = -2lbs per week

• 7,000 calories = 2 pounds on the scale (false)

The Big Myth

• 3,500 calories = 1 pound on the scale (false)

The Big Myth

• The body is efficient at storing fat

• Most diets don’t include any activity - no oxygen

• Easier to convert muscle into energy

• Conventional diets starve muscle

Faulty in Design....Faulty in Design....

Diets Starve Muscle…Not Fat!

• Restricted calories = StarvationStarvation

• Restricted calories = Hormonal ImbalancesHormonal Imbalances

• Restricted calories = Compromised Immune SystemCompromised Immune System

• Restricted calories = Agitated Nervous SystemAgitated Nervous System

It Gets Even Worse..!It Gets Even Worse..!

Commercial Diets Cause Damage

• Age: 40

• Body-Fat: 24%

• Height: 6’ 1”• Weight: 200 lbs

Meet Joe DieterMeet Joe Dieter

• Daily Caloric Intake: 3,000• Two Big Meals per day

PhysicalPhysical

CharacteristCharacterist

icsics

A Typical Case…

• Calorie intake reduced to 2,000 per day

Restricted Calorie ProtocolRestricted Calorie Protocol

• Results: Weight drops to 190 in just 2 weeks

• Symptoms: Metabolic rate declines / sluggish

A Typical Case: 2-Weeks

• Calorie intake cut to 1,500 per day

““Plateau Busters Program”Plateau Busters Program”

• Results: Weight drops to 180

• Symptoms: requires sleep / sluggish / headaches

• Cravings: sugars and fat

A Typical Case: 5-Weeks

• Results = 170 lbs after 10 weeks

What Happened..?What Happened..?

• Body-fat = 22%

• Lost 30 lbs• Lost 2% body-fat

Post Diet Stats:Post Diet Stats:

Program ResultsProgram Results::

Typical Case Results: 10-Weeks

• Age: 41It Got Worse...It Got Worse...• Weight: 203 lbs• Body-fat: 32%• Calorie intake: 2,000

1,000 1,000 lessless calories than last calories than last

year!year!

Typical Case: One Year Later

• Old: You must conform to our programDifferent Philosophies...Different Philosophies...

• New: Our program will conform to YouYou

Concepts of Individuality

• Height

Physical CharacteristicsPhysical Characteristics

• Weight• Gender• Ethnicity

• Age• Body-fat• Stress• Genetics

You Are Unique!

NutritionNutrition

ExerciseExercise SupplementationSupplementation *(optional)

Elements of Individuality

ProteinProtein

CarbCarb FatFat

Nutrition First!

You body requires a balance of

protein, carbohydrate and fat.

A proper BALANCE is required in

order for your body to convert these elements into FUEL.

- American Medical Association -Council on Scientific Affairs1991

Exercise…

• Aerobic exercise & Anaerobic exercise

• Fat requires oxygen to be burned

• Oxygen results from exercise

Exercise…

• Cooking / Heat

• Pesticides / Chemicals

• Modified animal feed

Modern technology Modern technology depletes foods through:depletes foods through:

• Genetically altered foods

Why Supplement

• Focus on fat-lossfat-loss instead of weight loss

• Discover more about how your body worksyour body works

• Learn more about foods - become an expertexpert

• Design a menu for YOUR body’s needsYOUR body’s needs

How to Achieve Your Goals

• Retain a fitness expertfitness expert

• Design an exercise programexercise program around YOUYOU

• Exercise at least 4 days4 days per week

• Chart YOUR progressYOUR progress - every day!

How to Achieve Your Goals

• Learn about Nutritional SupplementsNutritional Supplements

• Take only that which you need. Food first!Food first!

• Be ConsistentConsistent

How to Achieve Your Goals

TakeTake

Make the healthy lifestyle

commitment for a Lifetime!

Action!Action!

How to Achieve Your Goals

Thank You!