Post on 29-Oct-2019
The 8 Dimensions of Packaging Excellence:
Thursday, January 16, 2014
Dan Balan President, Fastraqq www.fastraqq.com
fastraqq.danbalan@gmail.com
Copyright Fastraqq Corporation 2014-2018
Revenue pressure Cost containment Shorter innovation cycles Channel conflicts Decreasing Customer Loyalty Global Competition What is the packaging
equivalence of these?
Revenue pressure Cost containment Shorter innovation cycles Channel conflicts Decreasing Customer
Loyalty Global Competition What is the packaging
equivalence of these?
Copyright Fastraqq Corporation 2014-2018
The 8 Dimensions of Packaging Excellence Challenges Facing Companies
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The 8 Dimensions of Packaging Excellence Creative Destruction
Mass Customization
Packaging and Branding Convergence
Packaging and Information Convergence
Sustainability
Global Supply Chains
Shorter Product Lifecycles
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The 8 Dimensions of Packaging Excellence Packaging Convergence
Issues to Consider:
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The 8 Dimensions of Packaging Excellence Capitalize on Convergence
Supplier-side Changes Customer-side Changes Competitors’ moves Disruptive Industry
Dynamics Discontinuous
technologies
Exploit Fresh Market Gaps Fresh Customer
Collaboration New Company
Competencies The Next Paradigm
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The 8 Dimensions of Packaging Excellence Capitalize Convergence
Areas to Improve:
Redefine Supply Chain Understand Ecosystem
Constraints Understand Total landed
cost Order-to-Cash Cycles Material Velocity
The 8 Dimensions of Packaging Excellence Improve the Supply Chain
Issues to Consider:
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Supply Chain Security Cost, Time, Content
Reduction Tampering, Pilferage,
Brand Protection Design, Deter, Detect,
Dispose
The 8 Dimensions of Packaging Excellence Improve the Supply Chain
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Areas to Improve:
Their Business Their Supply Chain Their Markets and
Brands Their Success Metrics Reverse engineer the
Customer Paradigm
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The 8 Dimensions of Packaging Excellence Master your Customer
Issues to Consider:
The Value Mosaic Customer two-stepping Collaborative
Innovation One Face, One View,
One Value
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The 8 Dimensions of Packaging Excellence Master your Customer
Areas to Improve:
Full Business Cycle Functional Areas and
Departments The cross-functional Black
Space Operational Productivity
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The 8 Dimensions of Packaging Excellence Improve Internal Value Chain
Issues to Consider:
Contribution to Company Metrics
Full Business Participation Supporting the Success
Metrics of Other Departments
Agile Product Launches Company Initiatives The Friday Initiative
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The 8 Dimensions of Packaging Excellence Improve Internal Value Chain
Areas to Improve:
Product Proliferation Multiple Market
Segments Multiple Brand
Segments Branding Evolution
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The 8 Dimensions of Packaging Excellence Improve Branding
Issues to Consider:
Emotional Message Visceral Branding What’s the Story Omnibranding
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The 8 Dimensions of Packaging Excellence Improve Branding
Areas to Improve:
Air Water Energy Humans Land Animals Business and System
Constraints
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The 8 Dimensions of Packaging Excellence Improve Sustainability
Issues to Consider:
Senior Management Support
Unified Strategy vs. disunited Tactics
Supplier Code of Conduct Ecosystem Involvement For Every Pound of Output
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The 8 Dimensions of Packaging Excellence Improve Sustainability
Areas to Improve:
Product Data Customer Data Design Data Inputs, Outputs, Versions,
Variations Internal vs. External
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The 8 Dimensions of Packaging Excellence Improve Information Alignment
Issues to Consider:
Data Hygiene Traceability Integration to Main Stream
IT Information Cycle Times
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The 8 Dimensions of Packaging Excellence Improve Information Alignment
Areas to Improve:
Aggregate Creative Horsepower
Full Brain Thinking Proactive Innovation
Culture Innovate Categorically The Innovation Roster
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The 8 Dimensions of Packaging Excellence Innovate how you Innovate
Issues to Consider:
Disruptive, Incremental and Marginal innovations
New Product Revenues Life Cycle Extensions Design Modularity Cost of Fulfillment Cost of Innovation
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The 8 Dimensions of Packaging Excellence Innovate how you Innovate
Areas to Improve:
Capitalize on convergence Improve supply chain Master your customer Improve company value chain
Improve branding Improve sustainability Improve information alignment Innovate how you innovate
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The 8 Dimensions of Packaging Excellence One Full Cycle
Construction, Engineering, Capital Equipment
Satellites Aerospace Complex Telecommunications Automotive Semiconductors Furniture High Tech Computers & Peripherals Oil and Gas Apparel Food and Beverage Consumer Electronics Consumer Packaged Goods
Capitalize on Convergence Improve the Supply Chain Master your Customer Improve Internal Value Chain Improve Branding Improve Sustainability Improve Information Alignment Innovate how you Innovate
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The 8 Dimensions of Packaging Excellence Driving Economic Value
Industries: Take it to the Wall:
The 8 Dimensions of Packaging Excellence: Mindset…Toolset…Get Set!
Branding Sustainability Information Innovation
Industry Supply Chain Customer Company
Value Chain
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