The 21st Century (Business) Communicator

THE 21ST CENTURY COMMUNICATORA presentation for EMC’s IC Hub, 1 June 2016Jeff Zwier, Communications and Change Management Consultantwww.artscicomms.com ✦ jeff@zwier.net ✦ https://www.linkedin.com/in/jeffzwier

(cc) 2016 Jeff Zwier, some rights reserved under Creative Commons

THREE QUESTIONS THAT PERMANENTLY CHANGED MY CAREER

•Which of our business objectives is this communication going to help us achieve?

•What specific behavior or behaviors do you expect from recipients / readers as a result of this communication?

•What specific progress will we see towards that objective if this communication is successful?

QUESTIONS?What do you think of what you’ve heard so far?

ACHIEVER ✦ BUSINESS PERSON ✦ CONNECTOR

Internal Communications

THE ACHIEVEMENT FOCUS

Business outcomes are the primary way you will be evaluated on your work.

Strategy,Change,

Accountability,And a Determined CEO.

THE BUSINESS FOCUSED COMMUNICATOR CHECKLIST

• Who are your competitors? • What distinguishes your company from its

competitors? • Where is your industry in its life cycle? • How your business makes money. • Your company’s business model.• What contributes most to operating costs and

profits. • What your customers say about your products and

services? • Know how your internal partners work and get to

know people on their teams: • Marketing• Human Resources• Information Technology• Finance

TRENDSWhat’s next for the 21st Century Communicator?

THE TRENDS YOU CAN’T AFFORD TO IGNORE

• The permeable enterprise (IC as the new PR)

• The post-writing era for organizational communications (GIFs, memes, 360 and action video, VR and AR, holopresence)

• Self-service and decentralized communications (shadow comms, communities, chatbots and AIs,and the gig economy)

21ST CENTURY BUSINESS COMMUNICATIONS SKILLS

• Integrated communications• Visual communications• Business skills & negotiation• Project-based mindset

(the ‘intrapreneur’)

QUESTIONS?

THE 21ST CENTURY COMMUNICATORA presentation for EMC’s IC Hub, 1 June 2016Jeff Zwier, Communications and Change Management Consultantwww.artscicomms.com ✦ jeff@zwier.net ✦ https://www.linkedin.com/in/jeffzwier Twitter: @jzwier

(cc) 2016 Jeff Zwier, some rights reserved under Creative Commons

Thank You!

The 21st Century (Business) Communicator

Business

Transcript of The 21st Century (Business) Communicator

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