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°√–· ‚≈°“¿‘«—µπå ∑”„À⇧√◊Õ¢à“¬Õ‘π‡∑Õ√å‡πÁµ ´÷Ë߇¥‘¡„™â°—π‡©æ“–π—°»÷°…“ π—°«‘®—¬∑’Ë√Ÿâ‡√◊ËÕߧա摫‡µÕ√奒 °≈“¬‡ªìπ ◊ËÕ‡æ◊ËÕ°“√§â“¢“¬ ∫√‘°“√¢à“« “√ ·≈– ◊ËÕ∫—π‡∑‘ß√«¡°—π„π√–∫∫‡¥’¬« ∑ÿ°Ê ª√–‡∑» √«¡∑—Èߪ√–‡∑»‰∑¬µà“ß°Á‡√àßæ—≤π“„Àâª√–™“™π¢Õßµπ‡Õ߉¥â„™â ◊ËÕ™π‘¥„À¡àπ’ÈÕ¬à“ß°«â“ߢ«“ß·≈–„π√“§“∂Ÿ° ”À√—∫ª√–‡∑»‰∑¬ ‡√“‡√‘Ë¡„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ√—∫/ àß®¥À¡“¬Õ‘‡≈Á°∑√Õπ‘° å¡“µ—Èß·µàªï æ.». 2530 ·≈–µàÕ¡“„πªï æ.». 2534 ‡ªìπµâπ¡“®÷߇√‘Ë¡¡’°“√·≈°‡ª≈’ˬπ®¥À¡“¬Õ‘‡≈Á°∑√Õπ‘° å°—π‡Õß„πª√–‡∑»‰∑¬‡ªìπ°“√∂“«√1 ‚¥¬¡’‡§√◊ËÕߧա摫‡µÕ√凙◊ËÕ¡µàÕ°—π‡æ’¬ß ’ˇ§√◊ËÕß„π‡¥◊Õπ惻®‘°“¬π æ.». 2542 ª√–‡∑»‰∑¬¡’‡§√◊ËÕߧա摫‡µÕ√å∑’ˇ™◊ËÕ¡°—∫Õ‘π‡∑Õ√å‡πÁµ¿“¬„µâ™◊ËÕª√–‡∑»‰∑¬(TH) √«¡ª√–¡“≥ 65,000‡§√◊ËÕß ·≈–§“¥«à“¡’°“√®¥∑–‡∫’¬π¿“¬„µâ™◊ËÕÕ◊ËπÕ’°À≈“¬æ—π‡§√◊ËÕß
°“√√‘‡√‘Ë¡Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å§«“¡æ¬“¬“¡∑’Ë®–‡√‘Ë¡„Àâ¡’°“√„™âß“πÕ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å„πª√–‡∑»‰∑¬‡°‘¥¢÷Èπ
§àÕπ¢â“ߙⓠ§◊Õ„πª√–¡“≥ æ.». 2537 ´÷Ë߇ªìπ™à«ß∑’ˇ√‘Ë¡¡’°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√»÷°…“
1 çMilestones of the Internet in Thailandé, Thaweesak Koanantakool,http://www.nectec.or.th/users/htk/milestones.html
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand6
«‘®—¬°—πÕ¬à“ß·æ√àÀ≈“¬ ·µà¬—߉¡à “¡“√∂¡’ºŸâ „¥„Àâ°“√∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å·°à “∏“√≥™π‰¥â‡æ√“–µâÕßÕ“»—¬«ß®√ ◊ËÕ “√µà“ߪ√–‡∑»´÷Ë߇ªìπ ‘Ëß∑’Ë°“√ ◊ËÕ “√·Ààߪ√–‡∑»‰∑¬ (° ∑.) ‡ªìπºŸâ∑’Ë¡’ ‘∑∏‘∑”‰¥âµ“¡°ÆÀ¡“¬·µà‡æ’¬ßºŸâ‡¥’¬« ¥—ßπ—Èπ ‡æ◊ËÕ„À⇰‘¥∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ¢÷Èπ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘®÷߉¥â®—¥µ—Èߧ≥–∑”ß“πæ—≤π“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å¢÷Èπ√à«¡°—∫ ° ∑. ·≈– ∑»∑. (Õߧ尓√‚∑√»—æ∑å·Ààߪ√–‡∑»‰∑¬) ¢÷Èπ ®π‡ªìπº≈ ”‡√Á® ∫√‘°“√‡™‘ßæ“≥‘™¬å·Ààß·√°¢Õߪ√–‡∑»‰∑¬®÷ß∂◊Õ°”‡π‘¥¢÷Èπ„π«—π∑’Ë 1 ¡’π“§¡ æ.». 2538 ´÷Ë߇ªìπ°“√©≈Õߪï·Àà߇∑§‚π‚≈¬’ “√ π‡∑»‰∑¬(Thailand IT Year) ©≈Õß°“√§√Õß√“™¬å§√∫ 50 ªï¢Õßæ√–∫“∑ ¡‡¥Á®æ√–‡®â“Õ¬ŸàÀ—«‚¥¬„™â™◊ËÕ∫√‘°“√«à“ 统π¬å∫√‘°“√Õ‘π‡∑Õ√å‡πÁµª√–‡∑»‰∑¬é ª√–¡“≥ “¡‡¥◊ÕπÀ≈—ß®“°π—Èπ° ∑.®÷߇√‘Ë¡Õπÿ≠“µ„Àâ¿“§‡Õ°™π‡√‘Ë¡ª√–°Õ∫°“√∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡ªìπ°“√∑—Ë«‰ª
ª√–«—µ‘¢Õß°“√„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡ªìπ‡√◊ËÕß∑’ˬ“«·≈–πà“ π„® ∑à“π “¡“√∂Õà“π√“¬ß“π©∫—∫‡µÁ¡‰¥â®“°Àπ—ß ◊Õ ç§«“¡‡ªìπ¡“¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬é2 ·≈– çª√–«—µ‘¢ÕßÕ‘π‡∑Õ√å‡πÁµ‰∑¬é3
∂“π¿“æÕ‘π‡∑Õ√å‡πÁµ‰∑¬„π«—ππ’È„πªí®®ÿ∫—π ª√–‡∑»‰∑¬¡’ºŸâ„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (ISP À√◊Õ Internet Service Provider)
∑’Ë¥”‡π‘πß“πÕ¬Ÿà®”π«π 15 √“¬ ·≈–Õ“®®–‡ªî¥‡æ‘Ë¡‡µ‘¡Õ’° 2-3 √“¬ ∑ÿ°√“¬µâÕ߇ªìπ∫√‘…—∑√à«¡∑ÿπ°—∫ ° ∑. ·≈–µâÕ߇™à“«ß®√ ◊ËÕ “√√–À«à“ߪ√–‡∑»°—∫ ° ∑. à«π«ß®√ ◊ËÕ “√¿“¬„πª√–‡∑»®–‡™à“®“°ºŸâ„Àâ∫√‘°“√À≈“¬Ê √“¬ªπ°—π °“√‡™◊ËÕ¡µàÕ«ß®√√–À«à“ß ISP ·≈– ° ∑.¡’§«“¡‡ª≈’ˬπ·ª≈ßÕ¬Ÿàµ≈Õ¥‡«≈“Õ—π‡π◊ËÕß¡“®“°°“√¢¬“¬µ—«¢Õß°“√„™âß“π »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘®÷߉¥â®—¥∑”·ºπ∑’Ë· ¥ß°“√‡™◊ËÕ¡µàÕÕ‘π‡∑Õ√å‡πÁµ¿“¬„πª√–‡∑»¢÷Èπ¡“‡æ◊ËÕ„À⺟â∑’Ë π„®µ‘¥µ“¡‰¥â„™âÕâ“ßÕ‘ß4 (‚ª√¥¥Ÿ®“°√Ÿª∑’Ë 1) ∑—Èßπ’È ®–¡’°“√ª√—∫ª√ÿß·ºπ∑’Ë„Àâµ√ß°—∫§«“¡‡ªìπ®√‘ß∑ÿ°Ê ‡¥◊Õπ ·≈–∑”°“√ √ÿª ∂“π¿“æ∑’Ë ”§—≠¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‡™à𠧫“¡‡√Á«√«¡¢Õß«ß®√ ◊ËÕ “√√–À«à“ߪ√–‡∑»5 ´÷Ëß¡’Õ—µ√“°“√‡®√‘≠‡µ‘∫‚µ Ÿß¡“° §◊Õ „π‡¥◊Õπ惻®‘°“¬π æ.». 2542 ¡’§«“¡‡√Á«√«¡‡ªìπ 112≈â“π∫‘µµàÕ«‘π“∑’ π—∫‡ªìπ 310% ¢Õ߇¥◊Õπ‡¥’¬«°—π„πªï æ.». 2541 (‚ª√¥¥Ÿ®“°µ“√“ß∑’Ë 1)
2 §«“¡‡ªìπ¡“¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬, ∑«’»—°¥‘Ï °ÕÕπ—πµ°Ÿ≈3 ª√–«—µ‘¢ÕßÕ‘π‡∑Õ√å‡πÁµ‰∑¬, ‘√‘π∑√å ª“≈»√’, Steven Huter, ·≈– Zita Wenzel4 http://ntl.nectec.or.th/internet/map/current.html5 http://ntl.nectec.or.th/internet/int-bandwidth.html
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand7
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand8
µ“√“ß∑’Ë 1 °“√‡®√‘≠‡µ‘∫‚µ¢Õß«ß®√Õ‘π‡∑Õ√å‡πÁµ√–À«à“ߪ√–‡∑» (Internation Bandwidth)
·À≈àߢâÕ¡Ÿ≈: http://ntl.nectec.or.th/internet/int-bandwidth.html
Total InternationalBandwidth (Mbps)
To Thailand From Thailand
1999/11 112.75 60.751999/10 109.875 61.8751999/09 81.5 61.51999/08 73.5 53.51999/07 65.5 53.51999/06 62.875 50.8751999/05 62.875 50.8751999/04 58.875 54.8751999/03 50.25 46.251999/02 49.5 47.51999/01 49.5 47.51998/12 37 371998/11 36.375 36.3751998/10 36.375 36.3751998/09 35.625 35.6251998/08 35.75 35.751998/07 32.375 32.3751998/06 29.875 29.8751998/05 30.25 30.251998/04 34.25 34.251998/03 34.25 34.251998/02 30.75 30.751998/01 32.75 32.751997/12 32.5 32.51997/11 34.5 34.51997/10 22.6875 22.68751997/09 22.9375 22.93751997/08 20.9375 20.93751996/12 10.25 10.251996/02 5 51995/09 4.77 4.771995/08 2.5625 2.56251993/06 0.13 0.13
Year
Month
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand9
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
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™◊ËÕ‚¥‡¡πª√–‡¿∑ ÿ¥∑⓬§◊Õ in.th π—È𠇪ìπª√–‡¿∑≈à“ ÿ¥∑’ˉ∑¬π‘°‡ªî¥„Àâ∫√‘°“√®¥∑–‡∫’¬π‡æ‘Ë¡‡µ‘¡®“° 6 À¡«¥∑’Ë¡’¡“·µà‡¥‘¡ ‚¥¬‡√‘Ë¡√—∫®¥∑–‡∫’¬π„πÀ¡«¥„À¡àπ’ȇ¡◊ËÕª√–¡“≥ª≈“¬‡¥◊Õπ¡’π“§¡ æ.». 2542 ‡ªìπµâπ¡“ ¢âÕ·µ°µà“ß∑’Ë ”§—≠„π°“√√—∫®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π„πÀ¡«¥π’ȧ◊Õ ∫ÿ§§≈∑—Ë«‰ª°Á “¡“√∂¢Õ®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡ππ’È ‰¥â ·≈–Õߧå°√∑’˵âÕß°“√®¥∑–‡∫’¬π¿“¬„µâÀ¡«¥π’È ‰¡à®”‡ªìπ®–µâÕßµ—Èß™◊ËÕ‚¥‡¡π„Àâ‡À¡◊ÕπÀ√◊Õ„°≈⇧’¬ß∑’Ë ÿ¥°—∫™◊ËÕ¢ÕßÕߧå°√ ´÷Ë߇ªìπ¢âÕ°”Àπ¥ ”À√—∫°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π„πÀ¡«¥Õ◊ËπÊ πÕ°®“°π—ÈπÕߧå°√Àπ÷ËßÊ ´÷Ëß¡’ ‘∑∏‘Ï¢Õ®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π‰¥â‡æ’¬ß™◊ËÕ‡¥’¬«®“°∑—Èß 6 À¡«¥À¡Ÿà‡¥‘¡¬—ß “¡“√∂¢Õ®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π„πÀ¡«¥π’È ‰¥â¡“°°«à“Àπ÷Ëß™◊ËÕÕ’°¥â«¬
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6OECD Working Papers Vol. VI, Internet Traffic Exchange:Developments and Policy, Paris 1998.
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39) “¢“«‘™“¥â“π æ“≥‘™¬»“ µ√å·≈–°“√∫√‘À“√ (√âÕ¬≈–10) ·≈–«‘»«°√√¡»“ µ√å “¢“
Õ◊Ëπ (√âÕ¬≈– 9) ”À√—∫°≈ÿࡺŸâ„™â∑’ˇªìπÀ≠‘ß æ◊Èπ∞“π°“√»÷°…“∑’Ëæ∫¡“°‡ªìπ摇»…‡√’¬ßµ“¡
≈”¥—∫§◊Õ “¢“«‘™“¥â“πæ“≥‘™¬»“ µ√å·≈–°“√∫√‘À“√ (√âÕ¬≈– 27) ·≈–«‘∑¬“»“ µ√åÀ√◊Õ
«‘»«°√√¡»“ µ√å∑“ߧա摫‡µÕ√å ‰øøÑ“ À√◊Õ‚∑√§¡π“§¡ (√âÕ¬≈– 20)
7. ºŸâ„™âÕ‘π‡∑Õ√å‡πÁµ‡°◊Õ∫∑—ÈßÀ¡¥¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ… ·¡â®–¡’√–¥—∫§«“¡‡™’ˬ«™“≠
„π¿“…“·µ°µà“ß°—πÕ¬Ÿà∫â“ß ¡’ºŸâ„™â®”π«ππâÕ¬¡“° §◊Õ‰¡à∂÷ß√âÕ¬≈– 1 ∑’ˉ¡à¡’§«“¡√Ÿâ¿“…“
Õ—ß°ƒ…‡≈¬ ·≈–Õ’°ª√–¡“≥√âÕ¬≈– 33 ¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…„π√–¥—∫®”°—¥ §◊ÕæÕÕà“π
‡¢â“„® ∫â“ß·µà‰¡à§≈àÕß à«π∑’ˇÀ≈◊Õ §◊Õª√–¡“≥√âÕ¬≈– 66 ‰¡à¡’ªí≠À“„π°“√Õà“π¿“…“
Õ—ß°ƒ…
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand17
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
8. ”À√—∫ºŸâ„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë∑”ß“πÕ¬Ÿà “¢“Õ“™’æ∑’Ëæ∫¡“°‡ªìπ摇»…§◊Õ “¢“
°“√»÷°…“ (‡™àπ §√Ÿ Õ“®“√¬å) ·≈–°“√«‘®—¬ ·≈– “¢“Õ“™’æ∑’ˇ°’ˬ«¢âÕß°—∫°“√º≈‘µ ¢“¬
„Àâ∫√‘°“√ „À⧔ª√÷°…“ À√◊Õ¥Ÿ·≈§«∫§ÿ¡§Õ¡æ‘«‡µÕ√å ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å Õÿª°√≥å
ª√–°Õ∫ À√◊Õ‡§√◊Õ¢à“¬§Õ¡æ‘«‡µÕ√å
9. ”À√—∫≈—°…≥–°“√„™â à«π„À≠à§◊Õª√–¡“≥√âÕ¬≈– 68 √–∫ÿ«à“µπ‡Õß„™â
Õ‘π‡∑Õ√å‡πÁµ‰ª„π∑“ß°“√À“¢âÕ¡Ÿ≈ §«“¡√Ÿâ ·≈–¢à“« “√¡“°∑’Ë ÿ¥ „π¢≥–∑’˪√–¡“≥√âÕ¬≈–
13 √–∫ÿ«à“„™âÕ‘π‡∑Õ√å‡πÁµ ”À√—∫°“√µ‘¥µàÕ à«πµ—« (‡™à𠵑¥µàÕ°—∫‡æ◊ËÕπ) ¡“°∑’Ë ÿ¥ ·≈–Õ’°
ª√–¡“≥√âÕ¬≈– 11 √–∫ÿ«à“„™â ”À√—∫°“√µ‘¥µàÕ‰¡à à«πµ—« (‡™à𠵑¥µàÕ∑“ß∏ÿ√°‘®) ¡“°∑’Ë ÿ¥
°“√„™â„π≈—°…≥–Õ◊ËπÊ ‡™àπ ‡æ◊ËÕ§«“¡∫—π‡∑‘ß (‡™àπ ◊ÈÕ¢Õß ‡≈àπ‡°¡ å) À√◊Õ ‡æ◊ËÕ°“√‚¶…≥“
¢“¬ ‘π§â“À√◊Õ∫√‘°“√∂Ÿ°√–∫ÿ‡æ’¬ßπâÕ¬§√—Èß
10. ”À√—∫º≈°“√ ”√«®∑’ˇ°’ˬ«°—∫ªí≠À“∑’˪√– ∫®“°°“√„™âÕ‘π‡∑Õ√å‡πÁµπ—Èπ
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¡“°‡™àπ°—π
11. „π à«π¢Õߺ≈°“√ ”√«®∑’ˇ°’ˬ«¢âÕß°—∫惵‘°√√¡°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµπ—Èπ
º≈¢Õß°“√ ”√«®· ¥ß„Àâ‡ÀÁπ«à“§«“¡π‘¬¡´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ„πÀ¡Ÿà§π
‰∑¬¬—ß¡’Õ¬ŸàπâÕ¬ °≈à“«§◊Շ撬߉¡à∂÷ß√âÕ¬≈– 20 ¢ÕߺŸâµÕ∫·∫∫ Õ∫∂“¡√–∫ÿ«à“‡§¬´◊ÈÕ ‘π§â“
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µâÕß°“√ —Ëß´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ§◊Õ ‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â‡À¡◊Õπ
°“√´◊ÈÕ®“°√â“π ‰¡àµâÕß°“√„Àâ‡∫Õ√å∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‰¡à‰«â„®ºŸâ¢“¬«à“®– àß ‘π§â“
π—Èπ„Àâ®√‘ß ·≈–‰¡à¡’∫—µ√‡§√¥‘µ ‘π§â“∑’ˇªìπ∑’Ëπ‘¬¡´◊ÈÕ°—π¡“°∑’Ë ÿ¥„π°“√´◊ÈÕ ‘π§â“∑“ß
Õ‘π‡∑Õ√å‡πÁµ§◊Õ Àπ—ß ◊ÕÀ√◊Õ¢âÕ¡Ÿ≈ ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ·≈–‡æ≈ß ‚¥¬°“√ àß ‘π§â“∑“ß
‰ª√…≥’¬å¬—߇ªìπ∑’Ëπ‘¬¡¡“°°«à“°“√ àß∑“ßÕ‘‡≈Á°∑√Õπ‘° å ‡ªìπ∑’Ëπà“ π„®«à“‡¡◊ËÕ·¬°°≈ÿà¡
ºŸâµÕ∫·∫∫ Õ∫∂“¡ÕÕ°‡ªìπÀ≠‘ß·≈–™“¬ ®–æ∫«à“ºŸâ„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªì𙓬¡’§«“¡π‘¬¡
„π°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ¡“°°«à“ºŸâ„™â∑’ˇªìπÀ≠‘ß °≈à“«§◊Շ撬ߪ√–¡“≥
√âÕ¬≈– 10 ¢ÕߺŸâÀ≠‘߇∑’¬∫°—∫¡“°°«à“√âÕ¬≈– 20 ¢ÕߺŸâ™“¬ µÕ∫«à“‡§¬´◊ÈÕ ‘π§â“À√◊Õ
∫√‘°“√ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand18
√ÿª‚¥¬√«¡·≈â« º≈¢Õß°“√ ”√«®· ¥ß„Àâ‡ÀÁπ«à“°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»
‰∑¬ ¬—ß¡’°“√°√–®ÿ°µ—«Õ¬Ÿà„πÀ¡Ÿàª√–™“™π‡æ’¬ß‡©æ“–°≈ÿࡇ∑à“π—Èπ§◊Õ ºŸâ∑’ËÕ“»—¬Õ¬Ÿà „π
°√ÿ߇∑æ·≈–æ◊Èπ∑’Ë„°≈⇧’¬ß ¡’°“√»÷°…“ ¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ… ·≈–¡—°‡ªìπºŸâ∑’Ë¡’§«“¡ π„®
„π§Õ¡æ‘«‡µÕ√åÀ√◊Õ‡∑§‚π‚≈¬’∑“ß°“√ ◊ËÕ “√·≈– “√ π‡∑»‡ªìπ摇»… (‡ÀÁπ‰¥â®“° “¢“
°“√»÷°…“À√◊Õ “¢“Õ“™’æ) À√◊Õ‡ªìπºŸâ∑’Ë∑”ß“πÕ¬Ÿà„π·«¥«ß°“√»÷°…“ °“√«‘®—¬ Õ’°π—¬Àπ÷Ëß
§◊Õ °“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬¬—߉¡à¡’°“√°√–®“¬µ—« Ÿàª√–™“™π„π«ß°«â“ß πÕ°
®“°π’Ȭ—ß®–‡ÀÁπ‰¥â«à“ °“√„™âÕ‘π‡∑Õ√å‡πÁµ„π‡™‘ßæ“≥‘™¬å∑—Èß„π∞“π–¢Õß°“√‡ªìπºŸâ¢“¬·≈–
°“√‡ªìπºŸâ´◊ÈÕ¬—߉¡à‡ªìπ∑’Ëπ‘¬¡π—°
„π·ßà¢Õߪí≠À“ ”§—≠¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ ®–‡ÀÁπ‰¥â«à“ªí≠À“À≈“¬ª√–°“√∑’Ë
¡’°“√√–∫ÿ∂÷ß ‡™à𠧫“¡≈à“™â“„π°“√√—∫- àß —≠≠“≥ °“√µ‘¥µàÕ‰¡à‡¢â“À√◊Õ —≠≠“≥¢“¥À“¬
‡ªìπªí≠À“∑’Ë “¡“√∂·°â ‰¢‚¥¬°“√ª√—∫ª√ÿß‚§√ß √â“ßæ◊Èπ∞“π¥â“π‚∑√§¡π“§¡ πÕ°®“°π’È
ªí≠À“‡√◊ËÕß§à“„™â®à“¬·≈–ªí≠À“°“√¡’·À≈à߬—Ë«¬ÿ∫πÕ‘π‡∑Õ√å‡πÁµ°Á‡ªìπªí≠À“ ”§—≠∑’˧«√‡√àß
·°â ‰¢‡™àπ°—π
¥—ß∑’Ë°≈à“«‰«â¢â“ßµâπ ‡π◊ÈÕ§«“¡„π à«ππ’ȇªìπ‡æ’¬ß°“√ √ÿª “√– ”§—≠‡æ’¬ß∫“ß
ª√–°“√®“°º≈¢Õß°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ¬—ß¡’¢âÕ¡Ÿ≈„π√“¬
≈–‡Õ’¬¥Õ◊ËπÊ Õ’°¡“° ¥—߉¥â· ¥ß‰«â„πµ“√“ß·≈–·ºπ¿Ÿ¡‘„π à«π∂—¥‰ª ´÷ËߺŸâ∑’Ë π„® “¡“√∂
πÌ“¢âÕ¡Ÿ≈¥—ß°≈à“«‰ª«‘‡§√“–Àå„π‡™‘ß≈÷°‡æ◊ËÕ„™âª√–‚¬™π嵓¡«—µ∂ÿª√– ߧå·≈–À√◊Õ¿“√°‘®
¢ÕßµπÀ√◊Õ¢ÕßÕߧ尓√‰¥âµ“¡§«“¡‡À¡“– ¡
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand19
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
°√ÿ߇∑æ¡À“π§√Bangkok54.37%
‡Àπ◊ÕNorth 10.44%
㵉South4.99%
ª√‘¡≥±≈ (ππ∑∫ÿ√’ª∑ÿ¡∏“π’ ¡ÿ∑√ª√“°“√)Near-By Provinces
13.31%
°“√°√–®“¬¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬
(«—¥®“° —¥ à«π¢Õß®”π«πºŸâ„™â„π·µà≈–æ◊Èπ∑’Ë)
µ–«—πÕÕ°‡©’¬ß‡Àπ◊ÕNorth-East
7.03%
µà“ߪ√–‡∑»Abroad 1.5%
Internet Diffusion of Thailand(measured by percentage of users in cach area)
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand20
‡æ»Gender
‡æ» À≠‘ß ™“¬ √«¡Gender Female Male Total®”π«π 840 1564 2404Frequency√âÕ¬≈– 34.94 65.06 100Percent
À≠‘ß (Female)™“¬ (Male)
˭ԧ (Female)34.94%
™“¬ (Male)65.06%
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand21
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
Õ“¬ÿAge
Õ“¬ÿ πâÕ¬°«à“ 10 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª √«¡Age Less than®”π«π 2 22 248 1383 542 178 25 4 0 2404Frequency√âÕ¬≈– 0.08 0.92 10.32 57.53 22.55 7.40 1.04 0.17 0 100Percent
0
10
20
30
40
50
60
0.08 0.92
10.32
57.53
22.55
7.4
1.04 0.17 0
πâÕ¬°«à“(Less than)
10
10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª(and up)
√âÕ¬≈
– (P
erce
nt)
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand22
Õ“¬ÿ·¬°µ“¡‡æ»Age by Gender
0.13 1.28
πâÕ¬°«à“(Less than)
10
10-14 70 ¢÷Èπ‰ª(Lan up)
√âÕ¬≈
– (P
erce
nt)
11.06
59.88
25
56.72
8.93
21.23
5.368.5
0.6 1.280
0.260 0
15-19 20-29 30-39 40-49 50-59 60-69
0
10
20
30
40
50
60
0 0.24
À≠‘ß (Female)™“¬ (Male)
˭ԧFemale
™“¬Male
®”π«πFrequency√âÕ¬≈–Percent
®”π«πFrequency√âÕ¬≈–Percent
0 2 75 503 210 45 5 0 0 840
0 0.24 8.93 59.88 25.0 5.36 0.60 0 0 100
70 ¢÷Èπ‰ª √«¡60-6950-5940-4930-3920-2915-1910-14πâÕ¬°«à“ 10Less than
Õ“¬ÿ·¬°µ“¡‡æ»Age by Gender
2 20 173 880 332 133 20 4 0 1564
0.13 1.28 11.06 56.27 21.23 8.50 1.28 0.26 0 100
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand23
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
∂“π– ¡√ Marital Status
‚ ¥ (Single) ¡√ (Married)
¡√ (Married)24.38%
‚ ¥ (Single)75.62%
∂“π– ¡√ Marital Status
1818 586 2404
75.62 24.38 100
®”π«πFrequency
√âÕ¬≈–Percent
√«¡Total
‚ ¥Single
¡√ Married
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand24
∂“π– ¡√ ‡‡¬°µ“¡‡æ»Marital Status by Gender
√«¡Total
‚ ¥Single
∂“π– ¡√ ·¬°µ“¡‡æ»
Marital Statusby Gender
®”π«πFrequency
√âÕ¬≈–Percent
˭ԧFemale
™“¬Male
®”π«πFrequency
√âÕ¬≈–Percent
668 172 840
79.52 20.48 100
1150 414 1564
73.53 26.47 100
¡√ Married
0
10
20
30
40
50
60
70
80
√âÕ¬≈
– (P
erce
nt)
79.5273.53
À≠‘ß (Female)™“¬ (Male)
20.4826.47
‚ ¥ (Single) ¡√ (Married)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand25
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
∑’ËÕ¬Ÿàªí®®ÿ∫—πLocation
0
10
20
30
40
50
60
13.31
°√ÿ߇∑æœ(Bangkok)
54.37
8.3610.44
7.034.99
1.5
ª√‘¡≥±≈(Near-by)
¿“§°≈“ß(Central)
¿“§‡Àπ◊Õ(North)
¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ
(North-East)
µà“ߪ√–‡∑»(Abroad)
¿“§„µâ(South)
√âÕ¬≈
– (P
erce
nt)
∑’ËÕ¬ŸàLocation
°√ÿ߇∑æœBangkok
√«¡Total
1307 320 201 251 169 120 36 2404®”π«πFrequency
√âÕ¬≈–Percent 54.37 13.31 8.36 10.44 7.03 4.99 1.50 100
ª√‘¡≥±≈Near-by
¿“§°≈“ßCentral
¿“§‡Àπ◊ÕNorth
¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ
North-East
¿“§„µâSouth
µà“ß-ª√–‡∑»Abroad
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand26
≈—°…≥–¢Õ߇¢µ∑’ËÕ¬Ÿà„πªí®®ÿ∫—π (‡¢µ‡¡◊ÕßÀ√◊Õ™π∫∑)Kind of Area (urban versus rural)
0
10
20
30
40
50
60
70
√âÕ¬≈
– (P
erce
nt)
67.68
20.88
9.94
1.5
°√ÿ߇∑æœ ·≈–ª√‘¡≥±≈(Bangkok and Near-by)
µà“ߪ√–‡∑»(Abroad)
Õ”‡¿Õ‡¡◊Õß(Other Urban)
πÕ°Õ”‡¿Õ‡¡◊Õß(Rural)
≈—°…≥–¢Õ߇¢µ∑’ËÕ¬ŸàKind of Area
√«¡Total
1627 502 239 36 2404
67.68 20.88 9.94 1.50 100
®”π«πFrequency
√âÕ¬≈–Percent
°√ÿ߇∑æœBangkok
and Near-by
Õ”‡¿Õ‡¡◊ÕßOther Urban
πÕ°Õ”‡¿Õ‡¡◊Õß
Rural
µà“ߪ√–‡∑»Abroad
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand27
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
®Ì“π«π∫ÿµ√Number of Children
0
10
20
30
40
50
60
70
80
90
‰¡à¡’ (None) ¡“°°«à“ (More than) 3
√âÕ¬≈
– (P
erce
nt)
9.23 7.74
1 2 3
80.91
1.83 0.29
®”π«π∫ÿµ√No. of Children
1945 222 186 44 7 2404
80.91 9.23 7.74 1.83 0.29 100
®”π«πFrequency
√âÕ¬≈–Percent
‰¡à¡’None
1 2 3 ¡“°°«à“ 3More than
√«¡Total
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand28
®Ì“π«π ¡“™‘°„π§√—«‡√◊ÕπNumber of Household Members
0
5
10
15
20
25
√âÕ¬≈
– (P
erce
nt)
¡“°°«à“(More than) 6
1 2 3 4 5 6
7.24
12.69
16.18
24.38
19.59
10.49.53
®”π«π ¡“™‘°„π§√—«‡√◊ÕπNumber of House
hold Members
1 2 3 4 5 6 ¡“°°«à“ 6Morethan
√«¡Total
174 305 389 586 471 250 229 2404®”π«πFrequency
√âÕ¬≈–Percent 7.24 12.69 16.18 24.38 19.59 10.40 9.53 100
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand29
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
®Ì“π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµNumber of Internet Users in the Household
0
5
10
15
20
25
30
35
40
45
1 2 3 4 5 6 ¡“°°«à“ 6(More than)
√âÕ¬≈
– (P
erce
nt)
44.13
34.78
15.1
4.37
1.12 0.37 0.12
®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµInternet Users inthe Household
1 2 3 4 5 6 ¡“°°«à“ 6Morethan
√«¡Total
1061 836 363 105 27 9 3 2404®”π«πFrequency
√âÕ¬≈–Percent 44.13 34.78 15.10 4.37 1.12 0.37 0.12 100
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand30
√“¬‰¥â¢Õߧ√—«‡√◊ÕπµàÕ‡¥◊ÕπHousehold Income per Month
0
5
10
15
20
25
30
35
40
πâÕ¬°«à“(Less than)
10,000
√âÕ¬≈
– (P
erce
nt)
12.52
37.81
23.25
11.19
4.95 4.082.12
0.873.2
10,00
0-30,0
0030
,001-5
0,000
50,00
1-70,0
0070
,001-9
0,000
110,0
01-13
0,000
130,0
01-15
0,000
90,00
1-110
,000 ¡“°°«à“
(More than)150,000
√“¬‰¥â¢Õߧ√—«‡√◊ÕπHousehold Income √«¡
Total
301 909 559 269 119 98 51 21 77 2404
12.52 37.81 23.25 11.19 4.95 4.08 2.12 0.87 3.20 100
®”π«πFrequency
√âÕ¬≈–Percent
πâÕ¬°«à“ 10,000-30,000
30,001-50,000
50,001-70,000
70,001-90,000
90,001-110,000
110,001-130,000
130,001-150,000
¡“°°«à“Morethan150,000
Less than10,000
À¡“¬‡Àµÿ : „πÀπ૬‡ß‘π∫“∑ (Baht)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand31
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
∂“π–°“√»÷°…“Student versus Non-Student
‰¡à‰¥â°”≈—ß»÷°…“ (Non-Student) °”≈—ß»÷°…“ (Student)
54.27%45.73%
°”≈—ß»÷°…“(Student) ‰¡à‰¥â°”≈—ß»÷°…“
(Non-Student)
À¡“¬‡Àµÿ : ºŸâ∑’Ë°”≈—ß»÷°…“‰¡à‰¥âÀ¡“¬∂÷߇©æ“– π—°‡√’¬π π—°»÷°…“ ∑’Ë°”≈—ß»÷°…“‡≈à“‡√’¬π·µà‡æ’¬ßÕ¬à“߇¥’¬«·µàÀ¡“¬∂÷ߺŸâ∑’Ë∑”ß“π‰ª¥â«¬»÷°…“‰ª¥â«¬‡™àπ°—πçStudenté includes both full-time and part-time students.
∂“π–°“√»÷°…“Student vs
Non-Student
√«¡Total
1304 1099 2403
54.27 45.73 100
®”π«πFrequency
√âÕ¬≈–Percent
‰¡à‰¥â°”≈—ß»÷°…“Non-Student
°”≈—ß»÷°…“Student
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand32
√–¥—∫°“√»÷°…“ ( ”À√—∫ºŸâ∑’Ë°”≈—ß»÷°…“Õ¬Ÿà)Currently Enrolled Education
µË”°«
à“¡—∏¬
¡ª≈“
¬(L
ess
than
Hig
hsch
ool)
0
10
20
30
40
50
60
70
2.64
21.84
2.640.55
62.97
4.46 3.181.73
√âÕ¬≈
– (P
erce
nt)
‡Õ°
(Doc
tora
te)
‚∑ (M
aste
r)
ª√–°
“»π’¬
∫—µ√∫
—≥±‘µ
(Pos
t Bac
helo
r)
µ√’ (B
ache
lor)
ª« .
/Õπÿª
√‘≠≠
“ (U
pper
Voc
atio
nal)
ª«™.
(Low
er V
ocat
iona
l)
¡—∏¬¡
ª≈“¬
(Hig
hsch
ool)
46%
54%
‰¡à‰¥â°”≈—ß»÷°…“ (Non-Student)°”≈—ß»÷°…“ (Student)
µË”°«à“¡—∏¬¡ª≈“¬Less thanHighschool
√«¡Total
®”π«πFrequency
√âÕ¬≈–Percent
¡—∏¬¡ª≈“¬Highschool
ª«™.Lower
Vocational
ª« /Õπÿª√‘≠≠“
UpperVocational
ª√‘≠≠“µ√’Bachelor
ª√‘≠≠“‚∑Master
ª√‘≠≠“‡Õ°Doctorate
ª√–°“»π’¬∫—µ√∫—≥±‘µPost
Bachelor
°“√»÷°…“ªí®®ÿ∫—πCurrently Enrolled
Education
29 49 19 35 692 6 240 29 1099
2.64 4.46 1.73 3.18 62.97 0.55 21.84 2.64 100
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand33
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√–¥—∫°“√»÷°…“ (¢ÕߺŸâ∑’Ë®∫°“√»÷°…“·≈â«)Level of Education (for Non-Student Group)
ª√–°
“»π’¬
∫—µ√∫
—≥±‘µ
(Pos
t Bac
helo
r)
µË”°«
à“¡—∏¬
¡ª≈“
¬(L
ess
than
Hig
hsch
ool)
√–¥—∫°“√»÷°…“Level of
Education
√«¡Total
®”π«πFrequency
√âÕ¬≈–Percent
µË”°«à“¡—∏¬¡ª≈“¬Less thanHighschool
¡—∏¬¡ª≈“¬Highschool
ª«™.Lower
Vocational
ª« /Õπÿª√‘≠≠“
UpperVocational
ª√‘≠≠“µ√’Bachelor
ª√‘≠≠“‚∑Master
ª√‘≠≠“‡Õ°Doctorate
ª√–°“»π’¬∫—µ√∫—≥±‘µPost
Bachelor
6 24 20 86 924 9 225 10 1304
0.46 1.84 1.53 6.60 70.86 0.69 17.25 0.77 100
¡—∏¬¡
ª≈“¬
(Hig
hsch
ool)
0
10
20
30
40
50
60
70
80
0.46
17.25
0.770.69
70.86
1.84
6.60
1.53
√âÕ¬≈
– (P
erce
nt)
‡Õ°
(Doc
tora
te)
‚∑ (M
aste
r)µ√’
(Bac
helo
r)
ª« .
/Õπÿª
√‘≠≠
“(U
pper
Voc
atio
nal)
ª«™.
(Low
er V
ocat
iona
l)
46%
54%
‰¡à‰¥â°”≈—ß»÷°…“ (Non-Student)°”≈—ß»÷°…“ (Student)
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand34
§«“¡√Ÿâ¿“…“Õ—ß°ƒ…English Literacy
§«“¡√Ÿâ¿“…“Õ—ß°ƒ…English Literacy
√«¡Total
309 1282 803 10 2404
12.85 53.33 33.40 0.42 100
®”π«πFrequency
√âÕ¬≈–Percent
§≈àÕßFluent
æÕ„™âWorkable
πâÕ¬Limited
‰¡à¡’None
æÕ„™â (Workable)53.33%
§≈àÕß (Fluent)12.85%
πâÕ¬ (Limited)33.4%
‰¡à¡’ (None)0.42% §≈àÕß (Fluent)
æÕ„™â (Workable)
πâÕ¬ (Limited)
‰¡à¡’ (None)
§≈àÕß = §≈àÕß∑—ÈßÕà“π·≈–查 æÕ„™â = Õà“π‡¢â“„®¥’ ·¡â®–查‰¡à§≈àÕßπ—°
πâÕ¬ = æÕÕà“π‡¢â“„®∫â“ß ‰¡à¡’ = ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand35
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
“¢“
°“√»
÷°…“
Major
of E
duca
tion
˭ԧ
Fem
ale
™“¬
Male
√«¡
Tota
l
®”π«
πFr
eque
ncy
√âÕ¬≈
–Pe
rcen
t®”
π«π
Freq
uenc
y√âÕ
¬≈–
Perc
ent
®”π«
πFr
eque
ncy
√âÕ¬≈
–Pe
rcen
t
«‘∑¬“
»“ µ
√å/«‘»
«°√√
¡»“
µ√å ∑
“ߧÕ
¡æ‘«‡
µÕ√å
‰øøÑ“
165
19.64
606
38.75
771
32.07
À√◊Õ‚
∑√§¡
π“§¡
(IT-
relate
d Sc
ienc
e or
Eng
inee
ring)
«‘∑¬“
»“ µ
Ì Ң
“Õ◊Ëπ
(Oth
er S
cien
ce)
495.83
104
6.65
153
6.36
«‘»«°
√√¡»
“ µ√
å “¢“
Õ◊Ëπ (O
ther
Eng
inee
ring)
151.79
147
9.40
162
6.74
§Õ¡æ
‘«‡µÕ
√å‡æ◊ËÕ
∏ÿ√°‘®
À√◊Õ∫
√‘À“√
√–∫∫
“√
π‡∑»
576.79
805.12
137
5.70
(Com
pute
r fo
r Bu
sine
ss o
r M
IS
æ“≥
‘™¬å»“
µ√åÀ
√◊Õ∫√
‘À“√
(Bus
ines
s or
Man
ager
men
t)22
326
.55
164
10.49
387
16.10
∂‘µ‘»
“ µ√
å (Sta
tistic
s)24
2.86
130.83
371.54
§≥‘µ»
“ µ√
å (Mat
hem
atiss)
111.31
261.66
371.54
»÷°…“
»“ µ
Ì (E
duca
tion)
495.83
654.16
114
4.74
Õ—°…√
»“ µ
√å, ‚∫√
“≥§¥
’, »“
π“, ª
√—™≠
“33
3.93
80.51
411.71
(Lan
guaq
e, H
isto
ry, P
hilo
soph
y an
d Oth
er L
iber
al A
rts)
«‘®‘µ√
»‘≈ªáÀ
√◊Õª√
–¬ÿ°µ
廑≈ªá
(Fine
Arts
, Mus
ic)
70.83
171.09
241.00
“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥Major of Education
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand36
“¢“
°“√»
÷°…“
Major
of E
duca
tion
˭ԧ
Fem
ale
™“¬
Male
√«¡
Tota
l
®”π«
πFr
eque
ncy
√âÕ¬≈
–Pe
rcen
t®”
π«π
Freq
uenc
y√âÕ
¬≈–
Perc
ent
®”π«
πFr
eque
ncy
√âÕ¬≈
–Pe
rcen
t
𑵑»“
µ√å
(Law
)6
0.71
271.73
331.37
‡»√…
∞»“
µ√å, √
—∞»“
µ√å,
—ߧ¡»
“ µ√
å (Soc
ial S
cien
ces)
556.55
925.88
147
6.11
◊ËÕ “
√¡«≈
™π (M
ass
Com
mun
icat
ion)
627.38
402.56
102
4.24
‚¿™π
“°“√
(Foo
d an
d Be
vera
ge)
30.35
20.13
50.21
‡°…µ
√»“
µ√å (A
gricultu
re)
131.55
281.79
411.71
∂“ª
íµ¬°√
√¡»“
µ√å
Arch
itect
ure)
30.36
140.90
170.71
·æ∑¬
廓 µ
√å·≈–
Õ◊ËπÊ
∑’ˇ°’ˬ
«¢âÕß
(Med
icine, H
ealth
care
)45
5.36
674.28
112
4.66
‰¡à¡’
“¢“‡
®“–®
ß (N
o M
ajor
)16
1.90
563.58
723.00
Õ◊ËπÊ
(Oth
ers)
40.48
80.51
120.50
√«¡
(Tot
al)
840
100
1564
100
2404
100
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand37
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
0 5
10
15
20
25
30
35
“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥Major of Education
√âÕ¬≈– (Percent)
«‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ(sci/eng comp. and related fields)
«‘∑¬å “¢“Õ◊Ëπ(Other Sci.)
«‘»«– “¢“Õ◊Ëπ(Other Eng.)
Õ◊ËπÊ(Others)
§Õ¡œ ‡æ◊ËÕ∏ÿ√°‘®(Comp.for Bus. or MIS)
æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√(Bus. or Mgmt.)
◊ËÕ “√¡«≈™π (Mass Com.)
‚¿™π»“ µ√å(Food and Beverage)
‡°…µ√»“ µ√å(Agriculture)
∂“ªíµ¬å(Architecture)
·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß(Med. and Healthcare)
‰¡à¡’ “¢“‡®“–®ß(No Major)
»‘≈ª–(Fine Arts)
𑵑»“ µ√å(Law)
‡»√…∞»“ µ√å, √—∞»“ µ√å, —ߧ¡»“ µ√å(Soc. Sci.)
Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“(Liberal Arts)
∂‘µ‘»“ µ√å(Statistics)
§≥‘µ»“ µ√å(Mathematics)
»÷°…“»“ µ√å(Education)
0 5 10 15 20 25 30 35
32.07
6.36
6.74
16.10
5.70
1.54
1.71
1.00
1.54
6.11
1.37
0.21
4.24
1.71
0.71
3.00
0.50
4.66
4.74
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand38
“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ßMajor of Education-Female Respondents Only
√âÕ¬≈– (Percent)
«‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ(sci/eng comp. and related fields)
«‘∑¬å “¢“Õ◊Ëπ(Other Sci.)
«‘»«– “¢“Õ◊Ëπ(Other Eng.)
Õ◊ËπÊ(Others)
§Õ¡œ ‡æ◊ËÕ∏ÿ√°‘®(Comp.for Bus. or MIS)
æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√(Bus. or Mgmt.)
◊ËÕ “√¡«≈™π (Mass Com.)
‚¿™π»“ µ√å(Food and Beverage)
‡°…µ√»“ µ√å(Agriculture)
∂“ªíµ¬å(Architecture)
·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß(Med. and Healthcare)
‰¡à¡’ “¢“‡®“–®ß(No Major)
»‘≈ª–(Fine Arts)𑵑»“ µ√å
(Law)‡»√…∞»“ µ√å, √—∞»“ µ√å, —ߧ¡»“ µ√å
(Soc. Sci.)
Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“(Liberal Arts)
∂‘µ‘»“ µ√å(Statistics)§≥‘µ»“ µ√å
(Mathematics)»÷°…“»“ µ√å(Education)
0 5 10 15 20 25 30
19.64
5.83
1.79
2.86
6.79
26.55
1.31
3.93
5.83
1.90
1.55
0.36
0.35
7.38
6.55
0.83
0.71
5.36
0.48
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand39
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬Major of Education-Male Respondents Only
0 5
10
15
20
25
30
35
40
√âÕ¬≈– (Percent)
«‘∑¬å “¢“Õ◊Ëπ(Other Sci.)
«‘»«– “¢“Õ◊Ëπ(Other Eng.)
Õ◊ËπÊ(Others)
§Õ¡œ ‡æ◊ËÕ∏ÿ√°‘®(Comp.for Bus. or MIS)
æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√(Bus. or Mgmt.)
◊ËÕ “√¡«≈™π (Mass Com.)
‚¿™π»“ µ√å(Food and Beverage)
‡°…µ√»“ µ√å(Agriculture)
∂“ªíµ¬å(Architecture)
·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß(Med. and Healthcare)
‰¡à¡’ “¢“‡®“–®ß(No Major)
»‘≈ª–(Fine Arts)𑵑»“ µ√å
(Law)
‡»√…∞»“ µ√å, √—∞»“ µ√å, —ߧ¡»“ µ√å(Soc. Sci.)
Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“(Liberal Arts)
∂‘µ‘»“ µ√å(Statistics)§≥‘µ»“ µ√å
(Mathematics)»÷°…“»“ µ√å(Education)
0 5 10 15 20 25 30 35 40
38.756.65
9.40
5.12
10.49
0.51
1.66
0.83
1.09
1.73
0.51
4.28
3.58
0.90
0.13
1.79
2.56
5.88
«‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ(sci/eng comp. and related fields)
4.16
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand40
“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (1)Major of Education by Gender (1)
0
5
10
15
20
25
30
35
40
√âÕ¬≈
– (P
erce
nt)
38.75
19.64
5.83 6.65
1.79
9.46.79
5.12
26.55
10.49
«‘∑¬å/«‘»
« §Õ¡œ
‰øøÑ“ ‚
∑√§¡œ
(sci/en
g com
p.
and re
lated f
ields)
«‘∑¬å “¢
“Õ◊Ëπ
(Other S
ci.)
æ“≥‘™¬»
“ µ√å À
√◊Õ∫√‘À“
√
(Bus.
or M
gmt.)
§Õ¡œ ‡
æ◊ËÕ∏ÿ√°
‘®
(Comp.fo
r Bus.
or M
IS)
«‘»«– “
¢“Õ◊Ëπ
(Other E
ng.)
À≠‘ß (Female)™“¬ (Male)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand41
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (2)Major of Education by Gender (2)
∂‘µ‘»“
µ√å (St
atistics
)0
1
2
3
4
5
6
√âÕ¬≈
– (P
erce
nt)
5.83
2.86
0.831.31
1.66
0.51
3.934.16
0.83
§≥‘µ»
“ µ√å
(Mathem
atics)
»‘≈ª– (
Fine A
rts)
Õ—°…√œ,
‚∫√“≥
§¥’, »“
π“,
ª√—™≠“ (L
iberal
Arts)
»÷°…“»“
µ√å
(Educa
tion)
1.09
À≠‘ß (Female)™“¬ (Male)
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand42
“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (3)Major of Education by Gender (3)
0
1
2
3
4
5
6
7
8
√âÕ¬≈
– (P
erce
nt) 5.88
0.130.71
1.73
6.55
1.55
2.56
7.38
0.35
‡»√…∞»
“ µ√å, √
—∞»“ µ√
å,
—ߧ¡»
“ µ√å (S
oc. Sc
i.)
‡°…µ√»
“ µ√å
(Agricu
lture)
‚¿™π»
“ µ√å
(Food
and Be
verage
)
◊ËÕ “√¡
«≈™π
(Mass Co
m.)
1.79
𑵑»“
µ√å (La
w)
À≠‘ß (Female)™“¬ (Male)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand43
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (4)Major of Education by Gender (4)
0
1
2
3
4
5
6
√âÕ¬≈
– (P
erce
nt)
5.36
0.360.9
4.28
0.48
1.9
·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ∑’ˇ°’ˬ«¢âÕß
(Med. and Healthcare)
Õ◊ËπÊ (Others)‰¡à¡’ “¢“‡®“–®ß(No Major)
051
∂“ªíµ¬å(Architecture)
3.58
À≠‘ß (Female)™“¬ (Male)
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand44
∂“π–°“√∑”ß“πEmployment Status
∂“π–°“√∑”ß“πEmployment
√«¡Total
4 660 209 1514 2387
0.17 27.65 8.76 63.43 100
®”π«πFrequency
√âÕ¬≈–Percent
‡°…’¬≥Retired
»÷°…“Õ¬ŸàFull-TimeStudent
‰¡à‰¥â∑”ß“πUnem-ployed
∑”ß“πÕ¬ŸàEmployed
‰¡à‰¥â∑”ß“π‡æ√“–»÷°…“Õ¬Ÿà
Full-Time Student
0
10
20
30
40
50
60
70
‡°…’¬≥Retired
√âÕ¬≈
– (P
erce
nt)
0.17
8.76
27.65
‰¡à‰¥â∑”ß“πUnemployed
∑”ß“πÕ¬ÿàEmployed
63.43
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand45
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
“¢“Õ“™’æIndustry
‡°…µ√°√√¡ (Agriculture) 27 1.87
“∏“√≥Ÿª‚¿§ (Electricity, Telephone, Waterworks) 96 6.66
¢π àß, §¡π“§¡, À√◊Õ§≈—ß ‘πµâ“ (Transportation, Warehousing) 31 2.15
°àÕ √â“ßÀ√◊Õ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘π (Construction, Real Estate) 51 3.54
º≈‘µ, ¢“¬, „Àâ∫√‘°“√, À√◊Õ¥Ÿ·≈§«∫§ÿ¡§Õ¡æ‘«‡µÕ√å, ‚ª√·°√¡, ‡§√◊Õ¢à“¬§Õ¡æ‘«‡µÕ√å 250 17.34À√◊ÕÕÿª°√≥å∑’ˇ°’ˬ«¢âÕß (IT)
Õÿµ “À°√√¡Õ◊ËπÊ (Manufacturing) 118 8.18
¢“¬ àß ‘π§â“Õ◊ËπÊ (Whole Sale) 30 2.08
¢“¬ª≈’° ‘π§â“Õ◊ËπÊ (Retail) 33 2.29
π”‡¢â“À√◊Õ àßÕÕ° (Import-Export) 42 2.91
¢à“« “√, ◊ËÕ “√, ‚¶…≥“ (Mass Communication, Advertising) 63 4.37
∑àÕ߇∑’ˬ«, ‚√ß·√¡, √â“πÕ“À“√ (Touristing, Hotel, Restaurant) 20 1.39
®”π«πFrequency
√âÕ¬≈–Percent
“¢“Õ“™’æIndustry
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand46
“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ (Healthcare) 97 6.73
°ÆÀ¡“¬ (Law) 12 0.83
°“√∑À“√ (Military) 16 1.11
∑’˪√÷°…“∑“ß∏ÿ√°‘® (Business Consulting) 14 0.97
°“√‡ß‘π°“√∏𓧓√ (Banking, Financing) 72 4.99
°“√»÷°…“, °“√«‘®—¬ (Education, Research) 295 20.46
∫—π‡∑‘ß·≈–»‘≈ª– (Entertainment, Art) 7 0.49
°“√«“ßπ‚¬∫“¬¿“§√—∞ (Govenmental Policy Making) 24 1.66
Õ◊ËπÊ (Others) 144 9.99
√«¡ (Total) 1442 100
®”π«πFrequency
√âÕ¬≈–Percent
“¢“Õ“™’æIndustry
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand47
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
“¢“Õ“™’æIndustry
0 5
10
15
20
√âÕ¬≈– (Percent)
6.66
1.87
2.15
3.54
17.34
8.18
2.08
2.29
2.91
4.37
1.39
6.73
0.83
1.11
0.97
4.99
20.46
9.99
1.66
0.49
‡°…µ√°√√¡Aqriculture
“∏“√≥Ÿª‚¿§Electricity, Telephone, Waterworks
¢π àߧ¡π“§¡À√◊Õ§≈—ß ‘π§â“Transportation, Warehousing
Õ“§“√,∑’Ë¥‘π,°àÕ √â“ßÀ√◊Õ®—¥‡™à“-´◊ÈÕConstruction, Real Estate
º≈‘µ,¢“¬,„Àâ∫√‘°“√,¥Ÿ·≈§Õ¡æ‘«‡µÕ√å,‚ª√·°√¡, ‡§√◊Õ¢à“¬
§Õ¡æ‘«‡µÕ√åÀ√◊ÕÕÿª°√≥å∑’ˇ°’ˬ«¢âÕß ITÕÿµ “À°√√¡Õ◊ËπÊManufacturing
¢“¬ àß ‘π§â“Õ◊ËπÊWholesale
¢“¬ª≈’° ‘π§â“Õ◊ËπÊRetail
π”‡¢â“À√◊Õ àßÕÕ°Import - Export
¢à“« “√, ◊ËÕ “√,‚¶…≥“MassCommunication, Advertising
∑àÕ߇∑’ˬ«, ‚√ß·√¡, √â“πÕ“À“√Touristing, Hotel, Restaurant
“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§Healthcare
°ÆÀ¡“¬Law
°“√∑À“√Military
∑’˪√÷°…“∑“ß∏ÿ√°‘®Business Consulting
°“√‡ß‘π°“√∏𓧓√Banking, Financing
°“√»÷°…“, °“√«‘®—¬Education, Research
∫—π‡∑‘ß·≈–»‘≈ª–Entertainment, Art
°“√«“ßπ‚¬∫“¬¿“§√—∞Governmental Policy Making
Õ◊ËπÊOthers
0 5 10 15 20
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand48
ª√–‡¿∑¢ÕßÀπ૬ߓπSector
0
5
10
15
20
25
30
35
40
45
50
√âÕ¬≈
– (P
erce
nt)
0.28
27.34
15.13
48.16
9.09
¢â“√“™°
“√ª√–®
”
Civil Serv
ant
¢â“√“™°
“√°“√‡¡
◊Õß
(Elected
) Politici
an
æπ—°ß“π√
—∞«‘ “À°
‘®
Employee O
f Governm
ent-Owned
Organizat
ion
æπ—°ß“π∫
√‘…—∑‡Õ°™
π
Employee o
f For-Pr
ofit Organ
ization
æπ—°ß“πÕ
ߧå°√‰¡à¡
ÿàߺ≈°”‰√
Employee o
f Non-Profit
Organizat
ion
ª√–‡¿∑Àπ૬ߓπSector
394 4 218 694 131 1441
27.34 0.28 15.13 48.16 9.09 100
®”π«πFrequency
√âÕ¬≈–Percent
¢â“√“™°“√ª√–®”
Civil Servant
¢â“√“™°“√°“√‡¡◊Õß(Elected)Politician
æπ—°ß“π√—∞«‘ “À°‘®Employee ofGovernment-
OwnedOrganization
æπ—°ß“π∫√‘…—∑‡Õ°™πEmployee ofFor-Profit
Orgnnization
æπ—°ß“πÕߧå°√
‰¡à¡ÿàߺ≈°”‰√Employee ofNon-Profit
Organization
√«¡Total
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand49
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµYears on Internet
0
5
10
15
20
25
πâÕ¬°«à“§√÷ËߪïLess than half
a year
√âÕ¬≈
– (P
erce
nt)
23.5
¡“°°«à“ 5 ªïMore than 5 years
0.5-1 1-2 2-3 3-4 4-5
21.59
14.1412.81
14.14
7.456.36
ª√– ∫°“√≥åÕ‘π‡∑Õ√å‡πÁµYears onInternet
308 340 565 519 340 179 153 2404
12.81 14.14 23.50 21.59 14.14 7.45 6.36 100
®”π«πFrequency
√âÕ¬≈–Percent
πâÕ¬°«à“Lessthan
0.5
√«¡Total
0.5-1 1-2 2-3 3-4 4-5 ¡“°°«à“5 ªï
Morethan5 Years
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand50
∂“π∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµPoint of Access
0
5
10
15
20
25
30
35
40
45
√âÕ¬≈
– (P
erce
nt)
40.97
35.9
20.05
2.660.42
∫â“πHome
Õ◊ËπÊOthers
∂“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Public Internet
∂“π»÷°…“School
∑’Ë∑”ß“π Office
∂“π∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ
Point of Access
863 985 482 64 10 2404
35.90 40.97 20.05 2.66 0.42 100
®”π«πFrequency
√âÕ¬≈–Percent
∫â“πHome
√«¡Total
∑’Ë∑”ß“πOffice
∂“π»÷°…“School
∂“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ
PublicInternetServiceCenter
Õ◊ËπÊOthers
πÕ°∫â“π Other Places
„π∫â“π Home
∂“π∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ Point of Access
35.9%64.1%
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand51
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“πHome Computer Ownership
0
10
20
30
40
50
60
70
80
‰¡à¡’ (No)
√âÕ¬≈
– (P
erce
nt)
76.96
4.37
18.68
¡’·≈–‡ªìπ¢Õßµπ‡Õß(Yes and Self-Owned)
¡’·µà‡ªìπ¢Õß∫√‘…—∑(Yes but Company-Owned)
°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π
Home ComputerOwnership
√«¡Total
1850 105 449 2404
76.96 4.37 18.68 100
®”π«πFrequency
√âÕ¬≈–Percent
¡’·≈–‡ªìπ¢Õßµπ‡Õß
Yes andSelf-Owned
¡’·µà‡ªìπ¢ÕßÕߧå°√𓬮â“ßYes but Com-pany-Owned
‰¡à¡’No
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand52
ºŸâ√—∫¿“√–§à“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµInternet Service Payer
0
5
10
15
20
25
30
35
√âÕ¬≈
– (P
erce
nt)
34.82
23.5
3.74
22.38
15.56
®à“¬‡Õß∑—ÈßÀ¡¥(Fully Self)
®à“¬‡Õß∫“ß à«π(Partly Self)
∫√‘…—∑(Company)
∂“π»÷°…“(School)
¡’∑—Èß∑’Ëø√’·≈–®à“¬‡Õß(Have Multiple
Accounts-Some FreeOthers Paid)
ºŸâ®à“¬§à“∫√‘°“√Internet Service
Payer
837 90 565 538 374 2404
34.82 3.74 23.50 22.38 15.56 100
®”π«πFrequency
√âÕ¬≈–Percent
®à“¬‡Õß∑—ÈßÀ¡¥Fully Self
®à“¬‡Õß∫“ß à«πPartly Self
∫√‘…—∑®à“¬∑—ÈßÀ¡¥Company
∂“π»÷°…“®à“¬∑—ÈßÀ¡¥
School
¡’∑—Èß∑’Ëø√’·≈–®à“¬‡ß‘πHave Multiple
Accounts(Some free,Others Paid)
√«¡Total
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand53
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
“‡Àµÿ®Ÿß„®„Àâµ—¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµDecision Motive (to Use Internet)
À“¢âÕ
¡Ÿ≈(In
form
atio
n Se
arch
)
√à«¡°
‘®°√√
¡°—∫º
ŸâÕ◊Ëπ(S
ocializ
atio
n)
∫—π‡∑
‘ß(E
nter
tainm
ent)
0
10
20
30
40
50
60
70
√âÕ¬≈
– (P
erce
nt)
66.68
2.83
8.86
16.72
2.5 1.251.16
µ‘¥µàÕ
à«πµ
—«(P
erso
nal
Com
mun
icat
ion)
Õ◊ËπÊ
(Oth
ers)
‚¶…≥
… ‘π§
â“(A
dver
tising)
µ‘¥µàÕ
‰¡à à«
πµ—«
(Non
-Per
sona
lCom
mun
icat
ion)
“‡Àµÿ®Ÿß„®DecisionMotive
1603 402 213 68 60 28 30 2404
66.86 16.72 8.86 2.83 2.50 1.16 1.25 100
®”π«πFrequency
√âÕ¬≈–Percent
µ‘¥µàÕ à«πµ—«
PersonalCommu-nication
√«¡Total
µ‘¥µàÕ‰¡à à«πµ—«
NonPersonalCommu-nication
‚¶…≥“Advertising
À“¢âÕ¡Ÿ≈Informa-
tionSearch
∫—π‡∑‘ßEnter-
tainment
√à«¡°‘®°√√¡Sociali-zation
Õ◊ËπÊOthers
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand54
“‡Àµÿ®Ÿß„®„Àâµ—¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ-‡‡¬°µ“¡‡æ»Decision Motive (to Use Internet) by Gender
0
10
20
30
40
50
60
70
√âÕ¬≈
– (P
erce
nt)
À≠‘ß (Female)™“¬ (Male)
19.17
15.41
10.487.99
1.19 1.15
63.168.61
2.741.79 2.373.39 1.55 1.09
“‡Àµÿ®Ÿß„®·∫àßµ“¡‡æ»DecisionMotive
by Gender
530 161 88 15 23 10 13 840
63.10 19.17 10.48 1.79 2.74 1.19 1.55 100
®”π«πFrequency
√âÕ¬≈–Percent
√«¡Total
Õ◊ËπÊOthers
˭ԧFemale
1073 241 125 53 37 18 17 1564
68.61 15.41 7.99 3.39 2.37 1.15 1.09 100
®”π«πFrequency
µ‘¥µàÕ à«πµ—«
PersonalCommuni-
cation
µ‘¥µàÕ‰¡à à«πµ—«
NonPersonalCommu-nication
‚¶…≥“Advertising
À“¢âÕ¡Ÿ≈Informa-
tionSearch
∫—π‡∑‘ßEnter-
tainment
√à«¡°‘®°√√¡Sociali-zation
™“¬Male
√âÕ¬≈–Percent
À“¢âÕ
¡Ÿ≈(In
form
atio
n Se
arch
)
√à«¡°
‘®°√√
¡°—∫º
ŸâÕ◊Ëπ(S
ocializ
atio
n)
∫—π‡∑
‘ß(E
nter
tainm
ent)
µ‘¥µàÕ
à«πµ
—«(P
erso
nal
Com
mun
icat
ion)
Õ◊ËπÊ
(Oth
ers)
‚¶…≥
… ‘π§
â“(A
dver
tising)
µ‘¥µàÕ
‰¡à à«
πµ—«
(Non
-Per
sona
lCom
mun
icat
ion)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand55
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÕ¬Ÿà®√‘ßPrimary Type of Use
√âÕ¬≈
– (P
erce
nt)
0
10
20
30
40
50
60
70
√à«¡°
‘®°√√
¡°—∫º
ŸâÕ◊Ëπ(S
ocializ
atio
n)
µ‘¥µàÕ
à«πµ
—«(P
erso
nal
Com
mun
icat
ion)
µ‘¥µàÕ
‰¡à à«
πµ—«
(Non
-Per
sona
lCom
mun
icat
ion)
‚¶…≥
… ‘π§
â“(A
dver
tising)
À“¢âÕ
¡Ÿ≈(In
form
atio
nSe
arch
)
Õ◊ËπÊ
(Oth
ers)
∫—π‡∑
‘ß(E
nter
tainm
ent)
13.3911.73
1.33
67.51
2.58 2.54 0.92
≈—°…≥–°“√„™âß“π®√‘ßType of Use
1623 322 282 62 61 32 22 2404
67.51 13.39 11.73 2.58 2.54 1.33 0.92 100
®”π«πFrequency
√âÕ¬≈–Percent
µ‘¥µàÕ à«πµ—«
PersonalCommu-nication
√«¡Total
µ‘¥µàÕ‰¡à à«πµ—«
NonPersonalCommu-nication
‚¶…≥“Advertising
À“¢âÕ¡Ÿ≈Informa-
tionSearch
∫—π‡∑‘ßEnter-
tainment
√à«¡°‘®°√√¡Sociali-zation
Õ◊ËπÊOthers
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand56
≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÕ¬Ÿà®√‘ß-‡‡¬°µ“¡‡æ»Primary Type of Use by Gender
0
10
20
30
40
50
60
70
80
√âÕ¬≈
– (P
erce
nt)
√à«¡°
‘®°√√¡°
—∫ºŸâÕ◊Ëπ
(Soc
ializa
tion)
µ‘¥µàÕ
à«πµ
—«(Pers
onal
Comm
unica
tion)
µ‘¥µàÕ
‰¡à à«
πµ—«
(Non
-Pers
onal
Comm
unica
tion)
‚¶…≥
“ ‘π§
â“
(Adv
ertising
)
À“¢âÕ
¡Ÿ≈(In
forma
tion
Searc
h)
Õ◊ËπÊ (
Othe
rs)
∫—π‡∑‘ß
(Enter
tainm
ent)
À≠‘ß (Female)™“¬ (Male)
17.26
11.32 11.13
62.62
2.260.83
12.86
1.47 1.07
70.14
1.072.86 2.372.75
≈—°…≥–°“√„™âß“π®√‘ß·∫àßµ“¡‡æ»Type of useby Gender
526 145 108 19 24 9 9 840
62.62 17.26 12.86 2.26 2.86 1.07 1.07 100
®”π«πFrequency
√âÕ¬≈–Percent
µ‘¥µàÕ à«πµ—«
PersonalCommu-nication
√«¡Total
µ‘¥µàÕ‰¡à à«πµ—«
NonPersonalCommu-nication
‚¶…≥“Advertising
À“¢âÕ¡Ÿ≈Informa-
tionSearch
∫—π‡∑‘ßEnter-
tainment
√à«¡°‘®°√√¡Sociali-zation
Õ◊ËπÊOthers
˭ԧFemale
™“¬Male
®”π«πFrequency
√âÕ¬≈–Percent
1097 177 174 43 37 23 13 1564
70.14 11.32 11.13 2.75 2.37 1.47 0.83 100
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand57
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
®”π«π™—Ë«‚¡ß∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“ÀåWeekly Hours of Use
0
5
10
15
20
25
30
√âÕ¬≈
– (P
erce
nt)
14.40
1.26
18.01
25.36
15.2
9.11
16.67
πâÕ¬°«à“ 1 ™¡.Less than 1 hr
¡“°°«à“ 20 ™¡.More than 20 hrs
1-3 3-5 5-10 10-15 15-20
°“√„™âµàÕ —ª¥“ÀåWeeklyUsage
30 343 429 604 362 217 397 2382
1.26 14.40 18.01 25.36 15.20 9.11 16.67 100
®”π«πFrequency
√âÕ¬≈–Percent
πâÕ¬°«à“Lessthan
1
√«¡Total
1-3 3-5 5-10 10-15 15-20 ¡“°°«à“20 ™¡.
More than20 hrs
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand58
‡«≈“∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµTime of Use
‡«≈“∑’Ë„™âTime of Use
511 479 406 767 171 70 2404
21.26 19.93 16.89 31.91 7.11 2.91 100
®”π«πFrequency
√âÕ¬≈–Percent
8.01-12.00 √«¡Total
12.01-16.00 16.01-20.00 20.01-24.00 0.01-4.00 4.01-8.00
À—«§ÌË“∂÷߇™â“ 20:01-8:00
‡™â“∂÷ßÀ—«§ÌË“ 8:01-20:00
‡«≈“∑’Ë„™â Time of Access
58.08%41.92%
0
5
10
15
20
25
30
35
√âÕ¬≈
– (P
erce
nt)
8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 00:01-4:00 4:01-8:00
21.2619.93
16.89
2.91
7.11
31.91
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand59
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
‡∫√“‡´Õ√å∑’Ë„™âBrowser
‡∫√“‡´Õ√å∑’Ë„™âBrowser
21 7 1483 853 19 21 2404
0.87 0.29 61.69 35.48 0.79 0.87 100
®”π«πFrequency
√âÕ¬≈–Percent
Lotus Notes √«¡Total
Hot Java Explorer Netscape Lynx Õ◊ËπÊ Others
Õ◊ËπÊ (Others)0.87%
Hot Java0.29%
Explorer
Lotus Notes0.87%Lynx
0.79%
35.48%
61.69%
Netscape
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand60
§«“¡‡√Á«Speed
®”π«πFrequency
√âÕ¬≈–Percent
πâÕ¬°«à“ Less than 14.4 kbps 32 1.33
14.4 kbps 121 5.03
28.8 kbps 311 12.94
33.6 kbps 544 22.63
56 kbps 765 31.82
128 kbps 84 3.49
1 Mbps 52 2.16
4 Mbps 27 1.12
10 Mbps 65 2.70
45 Mbps 10 0.42
¡“°°«à“ More than 45 Mbps 16 0.67
‰¡à∑√“∫ Do Not Know 377 15.68
√«¡ Total 2404 100
§«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥Speed
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand61
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
§«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥Speed
µàÕ«ß®√‡™à“Leased Line
„™â‚¡‡¥Á¡ Dial-Up
°“√µàÕ‡¢â“ Type of Access
10.57%
73.75%
‰¡à∑√“∫Donût Know 15.68%
0
5
10
15
20
25
30
35
√âÕ¬≈
– (P
erce
nt)
πâÕ¬°
«à“ 1
4.4
Kbps
Less
than
1.33
5.03
12.94
22.63
31.82
3.492.16 2.7
0.42 0.67
15.68
14.4 K
bps
(Mod
em)
‰¡à∑√
“∫Do
Not
Kno
w
¡“°°
«à“ 4
5 M
bps
Mor
etha
n
1.12
28.8 K
bps
(Mod
em)
33.6 K
bps
(Mod
em)
56 K
bps
(Mod
em)
128
Kbps
(ISDN
)
1 M
bps
4 M
bps
10 M
bps
45 M
bps
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand62
ªí≠À“Perceived Problems
®”π«πFrequency
√âÕ¬≈–Percent
§«“¡¬“°„π°“√À“‡«Á∫‰´µå (Web Search) 674 28.04
§«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥ (Speed) 1700 70.72
°“√¢Õ‚∑√»—æ∑å (Request for Telephone Line) 95 3.95
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ (Network Reliability) 825 34.32
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢ÕߢâÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ (Data Integrity) 612 25.46
°“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ (Lack of Law) 683 28.41
°“√¡’·À≈à߬—Ë«¬ÿ∑“ß‡æ» (Pornography) 819 34.07
°“√ ◊ËÕ¢âÕ§«“¡∑’ˉ¡à ¡§«√ (Impolite/Inappropriate Content) 528 21.96
°“√¢‚¡¬¢âÕ¡Ÿ≈ (Unauthorized Information Access) 597 24.83
¿“√–§à“„™â®à“¬ (Expenses) 906 37.69
°“√‚¶…≥“ (Commercial Advertisements) 99 4.12
§«“¡‰¡à‡∑à“‡∑’¬¡∑“ß‚Õ°“ ∑’Ë®–‰¥â„™â (Access Inequility) 301 12.52
°“√‰¥â√—∫¢âÕ¡Ÿ≈¢¬– (Junk Mails) 393 16.35
°“√≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ß (Reduction of Face to
Face Socialization) 168 6.99
°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ (Cultural Dominance) 174 7.24
ªí≠À“∑“ß¿“…“ (Language) 573 23.84
Õ◊ËπÊ (Others) 39 1.62
À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 2404 §π ‚¥¬µÕ∫‰¥â 1-3 §”µÕ∫N=2404 and each may select 1-3 choices
ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµPerceived Problems
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand63
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
0
10
20
30
40
50
60
70
80
28.04
70.72
3.95
34.32
25.46
28.41
34.07
21.96
24.83
37.69
4.12
12.52
16.35
6.99
7.24
23.84
1.62
ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµPerceived Problems
Õ◊ËπÊOthers
§«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥Speed
¿“√–§à“„™â®à“¬Expenses
°“√¢Õ‚∑√»—æ∑åRequest for Telephone Line
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢ÕߢâÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµData Integrity
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬Network Reliability
°“√¡’·À≈à߬—Ë«¬ÿ∑“߇æ»Pornography
°“√ ◊ËÕ¢âÕ§«“¡∑’ˉ¡à ¡§«√Impolite/Inappropriate Content
°“√¢‚¡¬¢âÕ¡Ÿ≈Unauthorized Information Access
°“√‚¶…≥“Commercial Advertisements
§«“¡‰¡à‡∑à“‡∑’¬¡∑“ß‚Õ°“ ∑’Ë®–‰¥â„™âAccess Inequility
°“√‰¥â√—∫¢âÕ¡Ÿ≈¢¬–Junk Mails
°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡Cultural Dominance
ªí≠À“∑“ß¿“…“Language
§«“¡¬“°„π°“√À“À“‡«Á∫‰´µåWeb Search
°“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡Lack of Law
°“√≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ßReduction of Face to Face Socialization
√âÕ¬≈– (Percent)
100 20 30 40 50 60 70 80
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand64
ª√–‚¬™πå∑’ˉ¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµPerceived Benefits
0
10
20
30
40
50
60
70
80
90
100 93.3
3.37
86.86
77.54
56.95
38.23
79.03
‡æ‘Ë¡§«“¡√
Ÿâ
Increas
e Know
ledge
‡æ‘Ë¡§«“¡©
—∫‰«„π°
“√√—∫√Ÿâ
/ ¢à“« “
√
Increas
e Spee
d Of
Informatio
n Acqu
isition
‰¥â§«“¡
∫—π‡∑‘ß
Be Enter
tained
‰¥â√Ÿâ®—°§
π¡“°¢÷Èπ
Increas
e Socia
lization
‡æ‘Ë¡§«“¡
–¥«°√«
¥‡√Á«„π
°“√µ‘¥µ
àÕ ◊ËÕ “√
Increas
e Spee
d of Communic
ations
à߇ √
‘¡∏ÿ√°‘®
Enhanc
e Busin
ess
Õ◊ËπÊ Other
s
√âÕ¬≈
– (P
erce
nt)
À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 2404 §π ‚¥¬µÕ∫‰¥â¡“°°«à“ 1 §”µÕ∫N=2404 and each may select more than 1 choice
2243 2088 1900 1864 1369 919 81
93.30 86.86 79.03 77.54 56.95 38.23 3.37
®”π«πFrequency
√âÕ¬≈–Percent
‡æ‘Ë¡§«“¡√ŸâIncrease
Knowledge
Õ◊ËπÊOthers
‡æ‘Ë¡§«“¡©—∫‰«„π°“√√—∫§«“¡√Ÿâ/
¢à“« “√Increase Speedof InformationAcquisition
‰¥â§«“¡∫—π‡∑‘ßBe
Entertained
‰¥â√Ÿâ®—°§π¡“°¢÷Èπ
IncreaseSocialization
‡æ‘Ë¡§«“¡ –¥«°√«¥‡√Á«„π°“√µ‘¥µàÕ ◊ËÕ “√
Increase Speedof Commu-nications
ª√–‚¬™πå∑’ˉ¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ
PerceivedBenefits
à߇ √‘¡∏ÿ√°‘®EnhanceBusiness
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand65
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµInternet Purchase
°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµInternet Purchase
436 1932 2368
18.41 81.59 100
®”π«πFrequency
√âÕ¬≈–Percent
‡§¬Have
‰¡à‡§¬Have Not
√«¡Total
‡§¬ Have‰¡à‡§¬ Have Not
‡§¬ (Have)18.41%
‰¡à‡§¬(Have Not)81.59%
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand66
ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡‡¬°µ“¡‡æ»Internet Purchase by Gender
°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµInternet Purchase
84 741 825
10.18 89.82 100
®”π«πFrequency
√âÕ¬≈–Percent
‡§¬Have
‰¡à‡§¬Have Not
√«¡Total
˭ԧFemale
™“¬Male
®”π«πFrequency
√âÕ¬≈–Percent
352 1191 1543
22.81 77.19 100
0
10
20
30
40
50
60
70
80
90
À≠‘ß (Female)™“¬ (Male)
10.18
22.81
77.19
89.82
‡§¬ Have ‰¡à‡§¬ Have Not
√âÕ¬≈
– (P
erce
nt)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand67
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
®”π«πFrequency
√âÕ¬≈–Percent
®”π«πFrequency
√âÕ¬≈–Percent
®”π«πFrequency
√âÕ¬≈–Percent
√«¡Total
˭ԧFemale
™“¬Male‡Àµÿº≈∑’ˉ¡à´◊ÈÕ
Reasons Against Internet Purchase
‰¡à π„® 546 28.26 234 31.58 312 26.20(Not Interested)
¬ÿà߬“° 452 23.40 157 21.19 295 24.77(Too Complicated)
‰¡à√Ÿâ®—°‡«Á∫‰´µå 220 11.39 92 12.42 128 10.75(Do Not Know Websites)
‰¡àµâÕß°“√√Õ ‘π§â“ 267 13.82 92 12.42 175 14.69(Do Not Want to Wait For Delivery)
‰¡àÕ¬“°„Àâ‡∫Õ√å∫—µ√‡§√¥‘µ 733 37.94 265 35.76 468 39.29(Reluctant to Render Credit Card Number)
‰¡à¡’ ‘π§â“πà“ π„® 109 5.64 40 5.40 69 5.79(No Interesting Goods/Services)
‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“ 873 45.19 409 55.20 464 38.96(Cannot Touch/Feel Goods)
‰¡à‰«â„®ºŸâ¢“¬ 713 36.90 269 36.30 444 37.28(Do Not Trust Merchandisers)
°≈—« ‘π§â“ Ÿ≠À“¬√–À«à“ß àß 327 16.93 126 17.00 201 16.88(Concerned for Loss/Damage)
·æß 165 8.54 69 9.31 96 8.06(Expensive)
‰¡à¡’∫—µ√‡§√¥‘µ 661 34.21 172 23.21 489 41.06(Do Not Have Credit Card)
‰¡àÕ¬“°´◊ÈÕ ‘π§â“πÕ° 254 13.15 101 13.63 153 12.85(Do Not Want to Buy Import Goods)
Õ◊ËπÊ 53 2.74 19 2.56 34 2.85(Others)
‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµReasons Against Internet Purchase
À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 1932 §π ‚¥¬µÕ∫‰¥â 1-3 §”µÕ∫N=1932 and each may select 1-3 choices
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand68
‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµReasons Against Internet Purchase
√âÕ¬≈
– (P
erce
nt)
0
5
10
15
20
25
30
35
40
45
50
28.26
23.4
13.8211.39
36.937.94
16.93
34.21
45.19
5.64
13.15
8.54
2.74Õ◊Ëπ
Ê Oth
ers
‰¡àµâÕ
ß°“√
√Õ ‘π
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o No
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‰¡à π
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ot In
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Do
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°≈—«
‘π§â“
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«à“ß
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‰¡à‰«
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“¬ Do
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‰¡à “
¡“√∂
‡ÀÁπÀ
√◊Õ®—∫
µâÕß
‘π§â“
Cann
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ouch
/Fee
l Goo
ds
‰¡à¡’
‘π§â“π
à“ π„
® No
Inte
rest
ing
Goo
ds
‰¡àÕ¬
“°„À
â‡∫Õ√
å∫—µ√‡
§√¥‘µ
Reluc
tant
to R
ende
r Cre
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ard
Num
ber
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand69
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ßReasons Against Internet Purchase-Female Respondents Only
√âÕ¬≈
– (P
erce
nt)
0
10
20
30
40
50
60
Õ◊ËπÊ
Oth
ers
‰¡àµâÕ
ß°“√
√Õ ‘π
§â“ D
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t Wan
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¬ÿà߬“
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‰¡à√Ÿâ®
—°‡«Á∫
‰´µå D
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‰¡àÕ¬
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°≈—«
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‰¡à‰«
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erch
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‰¡à “
¡“√∂
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‘π§â“
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ouch
/Fee
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‰¡à¡’
‘π§â“π
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‰¡àÕ¬
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å∫—µ√‡
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Reluc
tant
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ende
r Cre
dit C
ard
Num
ber
31.58
21.19
12.42
36.2 35.76
17
23.21
55.2
5.4
13.63
9.31
2.56
12.42
‰¡à π
„® N
ot In
tere
sted
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand70
‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬Reasons Against Internet Purchase-Male Respondents Only
√âÕ¬≈
– (P
erce
nt)
26.2 24.77
39.29
14.69
10.75
16.88
37.2838.96
8.06
41.06
12.85
2.85
0
5
10
15
20
25
30
35
40
45
Õ◊ËπÊ
Othe
rs
‰¡àµâÕ
ß°“√
√Õ ‘π
§â“ D
o No
t Wan
t to
Wait
For
Deli
very
¬ÿà߬“
° To
o Co
mplica
ted
‰¡à√Ÿâ®
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o No
t Kno
w W
ebsit
es
‰¡à π
„® N
ot In
tere
sted
‰¡àÕ¬
“°´◊ÈÕ
‘π§â“
πÕ°
Do
Not W
ant t
o Bu
y Im
port
Good
s
‰¡à¡’∫
—µ√‡§
ôԵ
Do N
ot H
ave
Cred
it Ca
rd
·æß
Expe
nsive
°≈—«
‘π§â“
Ÿ≠À“
¬√–À
«à“ß
àß Co
ncer
ned
for L
oss/Da
mag
e
‰¡à‰«
â„®ºŸâ¢
“¬ D
o Not
Trus
t Mer
chan
dise
rs
‰¡à “
¡“√∂
‡ÀÁπÀ
√◊Õ®—∫
µâÕß
‘π§â“
Cann
ot T
ouch
/Fee
l Goo
ds
‰¡àÕ¬
“°„À
â‡∫Õ√
å∫—µ√‡
§√¥‘µ
Relu
ctan
t to
Rend
er C
redit C
ard
Num
ber
5.79
‰¡à¡’
‘π§â“π
à“ π„
® No
Inte
resting
Good
s
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand71
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1)Reasons Against Internet Purchase by Gender (1)
0
5
10
15
20
25
30
35
√âÕ¬≈
– (P
erce
nt)
‰¡à π
„®Not
Inte
rest
ed
¬àÿ߬“
°To
o Com
plicat
ed
‰¡à√Ÿâ®
—°‡«ä∫
‰´¥å
Do N
ot K
now W
ebsite
s
‰¡àµâÕ
ß°“√
√Õ ‘π
§â“Do
Not
Wan
t to
Wait
for De
liver
y
31.58
26.20
21.19
24.77
10.7512.42 12.42
14.69
À≠‘ß Female™“¬ Male
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand72
‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (2)Reasons Against Internet Purchase by Gender (2)
0
10
20
30
40
50
60
√âÕ¬≈
– (P
erce
nt)
‰¡àÕ¬
“°„À
â‡∫Õ√
å∫—µ√‡
§√¥‘µ
Reluct
ant t
o Re
nder
Cre
dit C
ard
Num
ber
‰¡à¡’
‘π§â“π
à“ π„
®No
Inte
rest
ing
Goo
ds
‰¡à “
¡“√∂
‡ÀÁπÀ
√◊Õ®—∫
µâÕß
‘π§â“
Can
not T
ouch
/Fee
l Goo
ds
‰¡à‰«
â„®ºŸâ¢
“¬Do
Not
Tru
st M
erch
andi
sers
35.7639.29
5.4 5.79
55.2
38.9636.3 37.28
À≠‘ß Female™“¬ Male
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand73
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
0
5
10
15
20
25
30
35
40
45
À≠‘ß Female™“¬ Male
√âÕ¬≈
– (P
erce
nt)
°≈—«
‘π§â“À
“¬√–
À«à“ß
àßCon
cern
ed fo
r lo
ss/D
amag
e
17 16.88
9.318.06
41.06
23.21
13.63 12.85
2.56 2.85
·æß
Expe
nsive
‰¡à¡’∫
—µ√‡§
ôԵ
Do N
ot H
ave
Cae
dit C
ard
‰¡àÕ¬
“°´◊ÈÕ
‘π§â“
πÕ°
Do N
ot W
ant t
o Bu
y Im
port
Goo
ds
Õ◊ËπÊ
Oth
ers
‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (3)Reasons Against Internet Purchase by Gender (3)
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand74
‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµGoods and Services Purchased
®”π«πFrequency
√âÕ¬≈–percent
®”π«πFrequency
√âÕ¬≈–percent
®”π«πFrequency
√âÕ¬≈–percent
√«¡Total
˭ԧFemale
™“¬Male ‘π§â“∑’ˇ§¬´◊ÈÕ
Goods/Services Purchased
Àπ—ß ◊Õ 333 76.38 63 75.0 270 76.70book
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å 207 47.48 30 35.71 177 50.28Computer Software
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 139 31.88 24 28.57 115 32.67Computer Software Delivered via Internet
‡æ≈ß 202 46.33 36 42.86 166 47.16Music
‡æ≈ß ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 85 19.50 11 13.10 74 21.02Music Delivered via Internet
¿“æ¬πµ√å 30 6.88 3 3.57 27 7.67Film
¿“æ¬πµ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 1 0.23 0 0 1 0.28Film Delivered via Internet
Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 40 9.17 8 9.52 32 9.09Computer Hardware
‡§√◊ËÕß„™â ‰øøÑ“ 18 4.13 2 2.38 16 4.55Electrical Appliances
‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“π 4 0.92 2 2.38 2 0.57Household Items/Home Decorations
‡§√◊ËÕß·µàß°“¬ 8 1.83 4 4.76 4 1.14Clothing
‡§√◊ËÕß ”Õ“ß 3 0.69 1 1.19 2 0.57Cosmetics
Õ◊ËπÊ 13 2.98 2 2.38 11 3.13Others
¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 186 42.66 33 39.29 153 43.47Digital Information
Õ“À“√ 11 2.52 5 5.95 6 1.70Food
¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß 7 1.61 4 4.76 3 0.85Medication/Food Suppliment
À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 436 §πN= 436
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand75
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµGoods and Services Purchased
‚
C(De
0
10
10
20
30
40
50
60
70
80
Õ◊Ëπ ÊOthers
76.38
47.48
46.33
42.66
31.88
19.5
9.17
6.88
4.13
2.52
1.83
1.61
0.92
0.69
0.23
2.98
¿“æ¬πµ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)Film (Delivered via Internet)
‡§√◊ËÕß ”Õ“ßCosmetics
Àπ—ß ◊ÕBook
‚ª√·°√¡§Õ¡æ‘«‡µÕ√åComputer Software
‡æ≈ßMusic
¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)Digital Information
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Computer Software (Delivered via Internet)
‡æ≈ß ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)Music (Delivered via Internet)
Õÿª°√≥å§Õ¡æ‘«‡µÕ√åComputer Hardware
‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“πHousehold Item/Home Decorations
¬“√—°…“‚√§À√◊Õ¬“∫”√ÿßMedication / Food Suppliment
¿“æ¬πµ√åFilm
‡§√◊ËÕß„™â‰øøÑ“Electrical Appliances
‡§√◊ËÕß·µàß°“¬Clothing
Õ“À“√Food
0
√âÕ¬≈– (Percent)
10 20 30 40 50 60 70 80
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand76
‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ßGoods and Services Purchased - Female Respondents Only
Õ◊Ëπ ÊOthers
75
42.86
39.29
35.71
28.75
13.1
5.95
9.52
4.76
4.76
3.57
2.38
2.38
1.19
2.38
0¿“æ¬πµ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)Film (Delivered via Internet)
‡§√◊ËÕß ”Õ“ßCosmetics
Àπ—ß ◊ÕBook
‚ª√·°√¡§Õ¡æ‘«‡µÕ√åComputer Software
‡æ≈ßMusic
¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)Digital Information
‡æ≈ß ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)Music (Delivered via Internet)
Õÿª°√≥å§Õ¡æ‘«‡µÕ√åComputer Hardware
‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“πHousehold Item/Home Decorations
¬“√—°…“‚√§À√◊Õ¬“∫”√ÿßMedication/Food Suppliment
¿“æ¬πµ√åFilm
‡§√◊ËÕß„™â‰øøÑ“Electrical Appliances
‡§√◊ËÕß·µàß°“¬Clothing
Õ“À“√Food
0
10
20
30
40
50
60
70
80
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)Computer Software (Delivered via Internet)
0
√âÕ¬≈– (Percent)
10 20 30 40 50 60 70 80
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand77
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬Products and Services Purchased -Male Respondents Onay
‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Computer Software (Delivered via Internet)
√âÕ¬≈– (Percent)
0
10
10
20
30
40
50
60
70
80
76.7
50.28
47.16
43.47
32.67
21.02
9.09
7.67
4.55
1.7
1.14
0.85
0.57
0.57
0.28
3.13 Õ◊Ëπ ÊOthers
¿“æ¬πµ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)Film (Delivered via Internet)
‡§√◊ËÕß ”Õ“ßCosmetics
Àπ—ß ◊ÕBook
‚ª√·°√¡§Õ¡æ‘«‡µÕ√åComputer Software
‡æ≈ßMusic
¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)Digital Information
‡æ≈ß ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)Music (Delivered via Internet)
Õÿª°√≥å§Õ¡æ‘«‡µÕ√åComputer Hardware
‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“πHousehold Item/Home Decorations
¬“√—°…“‚√§À√◊Õ¬“∫”√ÿßMedication/Food Suppliment
¿“æ¬πµ√åFilm
‡§√◊ËÕß„™â‰øøÑ“Electrical Appliances
‡§√◊ËÕß·µàß°“¬Clothing
Õ“À“√Food
0 10 20 30 40 50 60 70 80
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand78
‘π§â“∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1)Goods and Services Purchased by Gender (1)
0
10
20
30
40
50
60
70
8076.7
√âÕ¬≈
– (P
erce
nt)
À≠‘ß (Female)™“¬ (Male) 75
43.4739.29
50.28
35.7132.67
28.75
47.1642.86
21.02
13.1
Àπ—ß
◊ÕBo
ok
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pute
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¢âÕ¡Ÿ≈
( àß∑
“ßÕ‘π
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Digi
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‚ª√·
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‡æ≈ß
Mus
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( àß∑
“ßÕ‘π
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Mus
ic (D
eliver
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tern
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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand79
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
‘π§â“∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (2)Goods and Services Purchased by Gender (2)
0
1
2
3
4
5
6
7
8
9
10
√âÕ¬≈
– (P
erce
nt)
3.57
0.280
¿“æ¬
πµå
Film
Õÿª°√
≥å§Õ
¡æ‘«‡
µÕ√å
Com
pute
r Har
dwar
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¿“æ¬
πµå (
àß∑“ß
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Õ√å‡π
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lm (D
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‡§√◊ËÕ
ß„™â‰
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Elec
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l App
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2.38
4.55
2.38
0.57‡§
√◊ËÕß·
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πÀ√◊Õ
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ems/
Hou
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À≠‘ß (Female)™“¬ (Male)
9.099.52
7.67
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand80
‘π§â“∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (3)Goods and Services Purchased by Gender (3)
¬“√—°
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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand81
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand83
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ (‡π§‡∑§) ´÷Ë߇ªìπÀπ૬ߓπ
„π —ß°—¥°√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’ ·≈– ‘Ëß·«¥≈âÕ¡ „§√à¢Õ§«“¡√à«¡¡◊Õ®“°∑à“π
„π°“√À“¢âÕ¡Ÿ≈‡°’ˬ«°—∫°“√„™â ·≈–ºŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‚¥¬¢Õ§«“¡°√ÿ≥“µÕ∫
·∫∫ Õ∫∂“¡¢â“ß≈à“ßπ’È ¢âÕ¡Ÿ≈‡À≈à“π’È®–‡Õ◊ÈÕª√–‚¬™πåÕ¬à“߬‘ËßµàÕ°“√«“ß·ºπ¢Õß¿“§√—∞
„π°“√ à߇ √‘¡·≈–º≈—°¥—π°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬„Àâ‡æ‘Ë¡¡“°¢÷Èπ·≈–‡ªìπ‰ª„π
∑‘»∑“ß∑’ˇÀ¡“– ¡ ´÷Ëß®– àߺ≈µàÕ§«“¡‡®√‘≠°â“«Àπâ“∑“߇»√…∞°‘®·≈– —ߧ¡¢Õß™“µ‘
°√ÿ≥“µÕ∫·∫∫ Õ∫∂“¡„Àâ§√∫ ¡∫Ÿ√≥å ‚¥¬°“√‡µ‘¡¢âÕ§«“¡„π™àÕß«à“ßÀ√◊Õ‡≈◊Õ°§”
µÕ∫ À“°‰¡à¡’°“√√–∫ÿ‰«â‡ªìπ°√≥’摇»… „π·µà≈–¢âÕ∑à“π “¡“√∂‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬«
1. Õ’-‡¡≈å ¢Õß∑à“π∑’Ë –¥«°µàÕ°“√µ‘¥µàÕ§◊Õ
2. ‡æ» [1] À≠‘ß [2] ™“¬
3. Õ“¬ÿ¢Õß∑à“π
[1] πâÕ¬°«à“ 10 ªï [2] 10-14 ªï [3] 15-19 ªï [4] 20-29 ªï [5] 30-39 ªï
[6] 40-49 ªï [7] 50-59 ªï [8] 60-69 ªï [9] 70 ªï¢÷Èπ‰ª
4. ∑’ËÕ¬Ÿàªí®®ÿ∫—π¢Õß∑à“π (∑’Ëæ”π—°Õ¬Ÿà®√‘ß´÷ËßÕ“®‰¡àµ√ß°—∫∑’ËÕ¬Ÿàµ“¡ ”¡–‚π§√—«°Á‰¥â) Õ¬Ÿà„π
®—ßÀ«—¥„¥
[1] °√ÿ߇∑æ¡À“π§√
[2] ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ ¡ÿ∑√ª√“°“√
[3] ®—ßÀ«—¥„π¿“§°≈“ß πÕ°‡Àπ◊Õ®“°°√ÿ߇∑æœ ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ ¡ÿ∑√ª√“°“√
[4] ®—ßÀ«—¥„π¿“§‡Àπ◊Õ
[5] ®—ßÀ«—¥„π¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ
[6] ®—ßÀ«—¥„π¿“§„µâ
[7] Õ¬Ÿàµà“ߪ√–‡∑»‡ªìπ°“√™—Ë«§√“«
[8] Õ¬Ÿàµà“ߪ√–‡∑»‡ªìπ°“√∂“«√
·∫∫ Õ∫∂“¡
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand84
5. ·≈–∑’ËÕ¬Ÿàªí®®ÿ∫—π¢Õß∑à“ππ’ÈÕ¬Ÿà„π‡¢µ„¥
[1] ‡¢µÀπ÷Ë߇¢µ„¥„π°√ÿ߇∑æœ ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ ¡ÿ∑√ª√“°“√
[2] ‡¢µÕ”‡¿Õ‡¡◊ÕߢÕß®—ßÀ«—¥Õ◊ËπÊ [3] πÕ°‡¢µÕ”‡¿Õ‡¡◊ÕߢÕß®—ßÀ«—¥Õ◊ËπÊ
[4] µà“ߪ√–‡∑»
6. ∂“π– ¡√ ¢Õß∑à“π [1] ‚ ¥ [2] ¡√
7. ∑à“π¡’∫ÿµ√À√◊Õ‰¡à
[0] ‰¡à¡’ [1] ¡’ 1 §π [2] ¡’ 2 §π [3] ¡’ 3 §π
[99] ¡’¡“°°«à“ 3 §π ‚ª√¥√–∫ÿ®”π«π
8. ®”π«π ¡“™‘°„π§√Õ∫§√—«∑’ËÕ¬Ÿà∫â“π‡¥’¬«°—∫∑à“π (√«¡µ—«∑à“π‡Õß ·µà‰¡à√«¡≈Ÿ°®â“ß ∑”
ß“π∫â“π)
[1] §π‡¥’¬« [2] 2 §π [3] 3 §π [4] 4 §π [5] 5 §π [6] 6 §π
[99] ¡“°°«à“ 6 §π ‚ª√¥√–∫ÿ
9. ®”π«π ¡“™‘°„π§√Õ∫§√—«∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ
[1] §π‡¥’¬« [2] 2 §π [3] 3 §π [4] 4 §π [5] 5 §π [6] 6 §π
[99] ¡“°°«à“ 6 §π ‚ª√¥√–∫ÿ
10. √“¬‰¥â‡©≈’ˬµàÕ‡¥◊Õπ¢Õß∑—Èߧ√Õ∫§√—«Õ¬Ÿà„π™à«ß
[1] µË”°«à“ 10,000 [2] 10,000-30,000 [3] 30,001-50,000 [4] 50,001-70,000
[5] 70,001-90,000 [6] 90,001-110,000 [7] 110,001-130,000 [8] 130,001-150,000
[9] ¡“°°«à“ 150,000
11. ∑à“π°”≈—ß»÷°…“Õ¬ŸàÀ√◊Õ‰¡à
[1] ‰¡à‰¥â°”≈—ß»÷°…“Õ¬Ÿà (À“°∑à“πµÕ∫ ‰¡à‰¥â°”≈—ß»÷°…“Õ¬Ÿà °√ÿ≥“¢â“¡‰ª¢âÕ 12)
[2] °”≈—ß»÷°…“Õ¬Ÿà
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand85
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
·≈–∑à“π°”≈—ß»÷°…“Õ¬Ÿà„π√–¥—∫
[1] µË”°«à“¡—∏¬¡ª≈“¬ [2] ¡—∏¬¡ª≈“¬ [3] ª«™
[4] ª« ª«∑ ª∑ À√◊Õ Õπÿª√‘≠≠“ [5] ª√‘≠≠“µ√’
[6] ª√–°“»π’¬∫—µ√∫—≥±‘µ [7] ª√‘≠≠“‚∑ [8] ª√‘≠≠“‡Õ°
12. „π°√≥’∑’Ë∑à“π‰¡à‰¥â°”≈—ß»÷°…“Õ¬Ÿà°“√»÷°…“ Ÿß ÿ¥¢Õß∑à“π§◊Õ ( ”À√—∫∑à“π∑’Ë°”≈—ß»÷°…“
Õ¬Ÿà°√ÿ≥“¢â“¡‰ª¢âÕ 13)
[1] µË”°«à“¡—∏¬¡ª≈“¬ [2] ¡—∏¬¡ª≈“¬ [3] ª«™
[4] ª« ª«∑ ª∑ À√◊Õ Õπÿª√‘≠≠“ [5] ª√‘≠≠“µ√’
[6] ª√–°“»π’¬∫—µ√∫—≥±‘µ [7] ª√‘≠≠“‚∑ [8] ª√‘≠≠“‡Õ°
13. ∑à“𧑥«à“§«“¡ “¡“√∂„π°“√„™â¿“…“Õ—ß°ƒ…¢Õß∑à“π‡ªìπÕ¬à“߉√
[1] ‰¡à¡’ªí≠À“‡≈¬∑—ÈßÕà“π·≈–查
[2] “¡“√∂Õà“π‡¢â“„®‰¥â¥’ ·¡â®–查‰¥â ‰¡à§≈àÕß
[3] “¡“√∂Õà“πæÕ‡¢â“„®∫â“ß ·µà查‰¡à‰¥â
[4] ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬
14. “¢“«‘™“„π°“√»÷°…“¢—Èπ Ÿß ÿ¥∑’Ë∑à“π°”≈—ß»÷°…“Õ¬ŸàÀ√◊Õ®∫¡“·≈â« Õ¬Ÿà„π¢à“¬«‘™“ À√◊Õ
„°≈⇧’¬ß∑’Ë ÿ¥°—∫¢à“¬«‘™“„¥µàÕ‰ªπ’È (√“¬π“¡ “¢“«‘™“π’È ‰¡à‰¥âÀ¡“¬‡©æ“–°“√»÷°…“ √–¥—∫
ª√‘≠≠“‡∑à“π—È𠇙àπ °√≥’∑’Ë∑à“π®∫™à“߉øøÑ“ “¢“«‘™“¢Õß∑à“π§◊Õ «‘»«°√√¡‰øøÑ“)
[1] «‘∑¬“»“ µ√å§Õ¡æ‘«‡µÕ√å «‘∑¬“°“√§Õ¡æ‘«‡µÕ√å «‘»«°√√¡‰øøÑ“ «‘»«°√√¡Õ‘‡≈Á°∑√Õ
π‘° å «‘»«°√√¡§Õ¡æ‘«‡µÕ√å «‘»«°√√¡‚∑√§¡π“§¡ ‡∑§‚π‚≈¬’‚∑√§¡π“§¡ ‡∑§‚π‚≈¬’
“√ π‡∑»
[2] «‘∑¬“»“ µ√å “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°§Õ¡æ‘«‡µÕ√å
[3] «‘»«°√√¡»“ µ√å “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°‰øøÑ“ §Õ¡æ‘«‡µÕ√å Õ‘‡≈Á°∑√Õπ‘° å À√◊Õ ‚∑√
§¡π“§¡
[4] §Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘® °“√∫√‘À“√À√◊Õ°“√®—¥°“√√–∫∫ “√ π‡∑»
[5] «‘™“„πÀ¡«¥∫√‘À“√∏ÿ√°‘® (¬°‡«âπ°“√∫√‘À“√À√◊Õ°“√®—¥°“√√–∫∫ “√ π‡∑») °“√‡ß‘π
°“√µ≈“¥ °“√∫—≠™’ °“√ª√–°—π¿—¬
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand86
[6] ∂‘µ‘ ∂‘µ‘ª√–¬ÿ°µå
[7] §≥‘µ»“ µ√å
[8] »÷°…“»“ µ√å·≈–°“√Ωñ°À—¥§√Ÿ
[9] «‘™“„πÀ¡«¥ª√–«—µ‘»“ µ√å ¿“…“ ‚∫√“≥§¥’ «√√≥§¥’ »“ π“ ª√—™≠“
[10] «‘™“„πÀ¡«¥«‘®‘µ√»‘≈ªá·≈–ª√–¬ÿ°µå»‘≈ªá ‡™àπ ®‘µ√°√√¡ ª√–µ‘¡“°√√¡ ¡—≥±π»‘≈ªá
°“√≈–§√ ¥πµ√’ ÕÕ°·∫∫·ø™—Ëπ
[11] 𑵑»“ µ√å §◊Õ«‘™“«à“¥â«¬‡√◊ËÕß°ÆÀ¡“¬
[12] «‘™“«à“¥â«¬ —ߧ¡·≈–惵‘°√√¡ ‡™à𠇻√…∞»“ µ√å √—∞»“ µ√å ®‘µ«‘∑¬“ ¿Ÿ¡‘»“ µ√å —ß§¡
«‘∑¬“ ¡“πÿ…¬«‘∑¬“
[13] «‘™“«à“¥â«¬°“√ ◊ËÕ “√¡«≈™π·≈–°“√‡Õ° “√ ‡™àπ ◊ËÕ “√¡«≈™π π‘‡∑»»“ µ√å
ª√–™“ —¡æ—π∏å «“√ “√»“ µ√å ∫√√≥“√—°…廓 µ√å
[14] §À°√√¡»“ µ√å À√◊Õ ‚¿™π»“ µ√å
[15] ‡°…µ√»“ µ√å «π»“ µ√å ·≈– °“√ª√–¡ß ‡™àπ °’Ø«‘∑¬“ ‡°…µ√°≈«‘∏“π æ◊™»“ µ√å
«π»“ µ√å —µ«·æ∑¬å —µ«∫“≈
[16] ∂“ªíµ¬°√√¡»“ µ√å·≈–°“√º—߇¡◊Õß
[17] ·æ∑¬»“ µ√å·≈–«‘™“∑’ˇ°’ˬ«¢âÕß°—∫ ÿ¢¿“æ ‡™àπ ·æ∑¬»“ µ√å ∑—πµ·æ∑¬»“ µ√å ‡¿ —™
»“ µ√å 欓∫“≈»“ µ√å ‡∑§π‘°°“√·æ∑¬å °“¬¿“æ∫”∫—¥
[18] ‰¡à¡’ “¢“‡®“–®ß (‡™àπ °√≥’®∫™—Èπ¡—∏¬¡À√◊յ˔°«à“)
[99] “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°π’È ‚ª√¥√–∫ÿ
15. „πªí®®ÿ∫—π ∂“π–°“√∑”ß“π¢Õß∑à“π§◊Õ
[1] °.‡°…’¬≥·≈â« [2] ¢.‰¡à∑”ß“π‡æ√“–¬—ß»÷°…“Õ¬Ÿà [3] §.‰¡à‰¥â∑”ß“π
[4] ß.∑”ß“πÕ¬Ÿà
(À“°§”µÕ∫¢Õß∑à“π§◊Õ¢âÕ ° ¢ À√◊Õ § °√ÿ≥“¢â“¡‰ª¢âÕ 17)
À“°§”µÕ∫¢Õß∑à“π§◊Õ¢âÕ ß ª√–‡¿∑¢Õß∏ÿ√°‘®À√◊Õª√–‡¿∑¢Õßß“πÀ≈—°¢Õß∑à“π Õ¬Ÿà„π¢à“¬
„¥µàÕ‰ªπ’È
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand87
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
°√ÿ≥“Õà“π√“¬™◊ËÕª√–‡¿∑ß“π®π®∫°àÕπµ—¥ ‘π„®‡≈◊Õ°
[1] ° ‘°√√¡ ‡°…µ√°√√¡ ª√–¡ß ªÉ“‰¡â ‡À¡◊Õß·√à ≈à“ —µ«å ª»ÿ —µ«å
[2] “∏“√≥Ÿª‚¿§ (ª√–ª“ ‰øøÑ“ ‚∑√»—æ∑å)
[3] °“√¢π àß (‡™à𠓬°“√∫‘π √∂ª√–®”∑“ß √∂ àß ‘π§â“ °“√ à߉ª√…≥’¬å·≈–æ— ¥ÿ) §≈—ß
‘π§â“ ·≈–°“√§¡π“§¡
[4] ∏ÿ√°‘®°àÕ √â“ß (ÕÕ°·∫∫ √â“ß √◊ÈÕ ∂Õπ ∑”≈“¬) ·≈–∏ÿ√°‘®°“√®—¥‡™à“ ®—¥´◊ÈÕ Õ“§“√
À√◊Õ∑’Ë¥‘π
[5] °“√º≈‘µ ¢“¬ „Àâ∫√‘°“√ „À⧔ª√÷°…“ ¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫
‚ª√·°√¡ Õÿª°√≥凧√◊Õ¢à“¬
[6] Õÿµ “À°√√¡·≈–°“√º≈‘µÕ◊ËπÊ ¬°‡«âπ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫ ‚ª√·°√¡ Õÿª°√≥å
‡§√◊Õ¢à“¬
[7] °“√¢“¬ àß ‘π§â“Õ◊ËπÊ ¬°‡«âπ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫ ‚ª√·°√¡ Õÿª°√≥凧√◊Õ
¢à“¬
[8] °“√¢“¬ª≈’° ‘π§â“Õ◊ËπÊ ¬°‡«âπ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫ ‚ª√·°√¡ Õÿª°√≥凧√◊Õ
¢à“¬
[9] °“√π”‡¢â“À√◊Õ àßÕÕ°
[10] °“√„Àâ¢âÕ¡Ÿ≈¢à“« “√ °“√ ◊ËÕ “√ °“√‚¶…≥“ ·≈– °“√æ‘¡æå
[11] ∏ÿ√°‘®°“√∑àÕ߇∑’ˬ« ∏ÿ√°‘®°“√‚√ß·√¡ ∏ÿ√°‘®√â“πÕ“À“√
[12] °“√ “∏“√≥ ÿ¢ ÿ¢¿“æÕπ“¡—¬ °“√√—°…“∫”∫—¥‚√§
[13] °ÆÀ¡“¬ ´÷Ëß√«¡∂÷ß °“√√—°…“°ÆÀ¡“¬ °“√„À⧔ª√÷°…“ °“√√à“ß À√◊Õ°“√¥”‡π‘π
°√–∫«π°“√∑“ß°ÆÀ¡“¬
[14] °“√∑À“√
[15] °“√„À⧔ª√÷°…“∑“ß°“√∫√‘À“√ °“√®—¥ √â“ßÕߧå°√ °“√¥”‡π‘π∏ÿ√°‘®
[16] °“√∏𓧓√ ∏ÿ√°‘®∑“ß°“√‡ß‘π°“√≈ß∑ÿπ °“√´◊ÈÕ-¢“¬Àÿâπ ·≈–°“√ª√–°—π¿—¬
[17] °“√»÷°…“ (‡™àπ Õ“™’æ§√Ÿ) ·≈–°“√«‘®—¬
[18] ∫—π‡∑‘ß ·≈–»‘≈ª–
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand88
[19] °“√®—¥µ—Èßπ‚¬∫“¬„π¿“§√—∞
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
16. ∑à“π‡ªìπ
[1] ¢â“√“™°“√ª√–®” [2] ¢â“√“™°“√°“√‡¡◊Õß
[3] æπ—°ß“π√—∞«‘ “À°‘® À√◊Õ æπ—°ß“π¢ÕßÀπ૬ߓπ¢Õß√—∞ª√–‡¿∑∑’Ë 3
[4] æπ—°ß“π¢ÕßÀπ૬ߓπ∏ÿ√°‘®‡Õ°™π‡æ◊ËÕº≈°”‰√
[5] æπ—°ß“π¢ÕßÀπ૬ߓπ(πÕ°‡Àπ◊Õ®“°√“™°“√)∑’ˉ¡à¡ÿàߺ≈°”‰√
17. ∑à“π‡√‘Ë¡„™âÕ‘π‡∑Õ√å‡πÁµ¡“π“π‡∑à“„¥
[1] πâÕ¬°«à“ 6 ‡¥◊Õπ [2] 6 ‡¥◊Õπ - 1 ªï [3] ¡“°°«à“ 1 ªï - 2 ªï
[4] ¡“°°«à“ 2 ªï - 3 ªï [5] ¡“°°«à“ 3 ªï - 4 ªï [6] ¡“°°«à“ 4 ªï - 5 ªï
[7] ¡“°°«à“ 5 ªï
18. ‚¥¬ à«π„À≠à∑à“π‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ®“°∑’Ë„¥
[1] ∫â“π [2] ∑’Ë∑”ß“π [3] ∂“π»÷°…“
[4] ∂“π„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (‡™àπ cyber cafe, √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ)
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
19. ∑à“π¡’§Õ¡æ‘«‡µÕ√å à«πµ—«∑’Ë∫â“πÀ√◊Õ‰¡à (‰¡à«à“®–‡ªìπ·∫∫µ—Èß‚µä–À√◊Õ°√–‡ªÜ“À‘È«)
[1] ¡’·≈–‡ªìπ¢Õß à«πµ—« (À√◊Õ¢Õß ¡“™‘°„π§√Õ∫§√—«)
[2] ¡’·µà‡ªìπ§Õ¡æ‘«‡µÕ√å¢Õß∑’Ë∑”ß“π„Àâ„™â
[3] ‰¡à¡’
20. „§√‡ªìπºŸâ®à“¬§à“¢Õ√—∫∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ ”À√—∫∑à“π (‰¡à√«¡∂÷ß§à“‚∑√»—æ∑å)
[1] ∑à“π(À√◊ÕºŸâª°§√ÕߢÕß∑à“π)®à“¬‡Õß∑—ÈßÀ¡¥
[2] ∑à“π(À√◊ÕºŸâª°§√ÕߢÕß∑à“π)®à“¬·µà∫“ß à«π‚¥¬Õߧå°√∑’ˇªìπ𓬮â“ߢÕß∑à“πÀ√◊Õ ∂“∫—π
°“√»÷°…“®à“¬„Àâ∫“ß à«π
[3] Õߧå°√∑’ˇªìπ𓬮â“ß
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand89
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
[4] ∂“∫—π°“√»÷°…“
[5] ¡’∑—Èß ‘∑∏‘Ï„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ëø√’·≈–∑’ˇ ’¬§à“∫√‘°“√‡Õß
21. Õ–‰√§◊Õ “‡Àµÿ®Ÿß„®∑’Ë ”§—≠∑’Ë ÿ¥∑’Ë∑”„Àâ∑à“πµ—¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ (·√ß®Ÿß„®π’È Õ“®®–
‰¡àµ√ß°—∫≈—°…≥–°“√„™â∑’ˇªìπÕ¬Ÿà®√‘ß°Á‰¥â)
[1] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ à«πµ—«°—∫ºŸâÕ◊Ëπ∑’Ë√Ÿâ®—° ‡™àπ„™â Õ’-‡¡≈å ‡æ◊ËÕ àß¢à“«
∂÷߇æ◊ËÕπ
[2] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ∑’ˉ¡à„™à à«πµ—« ‡™à𠵑¥µàÕ‡√◊ËÕßß“π°—∫ºŸâ√à«¡ß“π À√◊Õ
µ‘¥µàÕ°—∫Õ“®“√¬å„π‡√◊ËÕ߇√’¬π À√◊Õ µ‘¥µàÕ∑“ß∏ÿ√°‘®
[3] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“·≈–¢“¬ ‘π§â“·≈–∫√‘°“√
[4] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√À“¢âÕ¡Ÿ≈ ¢à“« “√ ·≈– §«“¡√Ÿâ
[5] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ§«“¡∫—π‡∑‘ß ‡™àπ ‡≈àπ‡°¡ å ¥ŸÀπ—ß ´◊ÈÕ¢Õß
[6] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ‡¢â“√à«¡°‘®°√√¡°—∫°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ§πÕ◊ËπÊ ‡™àπ ‡¢â“
ÀâÕß π∑π“ (chat room)
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
22. „πªí®®ÿ∫—π °“√„™âÕ‘π‡∑Õ√å‡πÁµ¢Õß∑à“π‡ªìπ‰ª„π¥â“π„¥¡“°∑’Ë ÿ¥
[1] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ à«πµ—« °—∫ºŸâÕ◊Ëπ∑’Ë√Ÿâ®—°
[2] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ∑’ˉ¡à„™à à«πµ—« ‡™àπ „π‡√◊ËÕßß“π °“√‡√’¬π À√◊Õ ∏ÿ√°‘®
[3] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“·≈–¢“¬ ‘π§â“·≈–∫√‘°“√
[4] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√À“¢âÕ¡Ÿ≈ ¢à“« “√ ·≈– §«“¡√Ÿâ
[5] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ§«“¡∫—π‡∑‘ß ‡™àπ ‡≈àπ‡°¡ å ¥ŸÀπ—ß ´◊ÈÕ¢Õß
[6] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ‡¢â“√à«¡°‘®°√√¡°—∫°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ§πÕ◊ËπÊ ‡™àπ ‡¢â“ÀâÕß π∑π“
(chat room)
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
23. „π 1 —ª¥“Àå ‚¥¬‡©≈’ˬ∑à“π„™âÕ‘π‡∑Õ√å‡πÁµ ¡“°πâÕ¬‡æ’¬ß„¥
[1] πâÕ¬°«à“ 1 ™.¡. [2] 1 ™.¡.- πâÕ¬°«à“3 ™.¡. [3] 3 ™.¡.-πâÕ¬°«à“ 5 ™.¡.
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand90
[4] 5 ™.¡.-πâÕ¬°«à“ 10 ™.¡. [5] 10 ™.¡.-πâÕ¬°«à“ 15 ™.¡. [6] 15 ™.¡.-πâÕ¬°«à“ 20 ™.¡.
[7] ¡“°°«à“ 20 ™.¡.
24. à«π„À≠à‡«≈“∑’Ë∑à“π„™âÕ‘π‡∑Õ√å‡πÁµ§◊Õ
[1] 8.01-12.00 (‡™â“∂÷߇∑’ˬß) [2] 12.01-16.00 (∫à“¬) [3] 16.01-20.00 (‡¬Áπ∂÷ßÀ—«§Ë”)
[4] 20.01-24.00 (À—«§Ë”∂÷ߥ÷°) [5] 00.01-4.00 (¥÷°) [6] 4.01 - 8.00 (‡™â“µ√Ÿà)
25. ∑à“π„™â∫√“«‡´Õ√å (browser) „¥µàÕ‰ªπ’È¡“°∑’Ë ÿ¥
[1] Lotus Notes (Lotus/IBM)
[2] Hot Java (Sun)
[3] Internet Explorer (Microsoft)
[4] Netscape Navigator
[5] Lynx
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
26. §«“¡‡√Á«¢Õß°“√µ‘¥µàÕ®“°§Õ¡æ‘«‡µÕ√å∑’Ë∑à“π„™â∫àÕ¬∑’Ë ÿ¥„π°“√‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ ‡ªìπ
‡∑à“‰√ (À¡“¬∂÷ߧ«“¡‡√Á«¢Õß°“√µ‘¥µàÕ ÕÕ°®“° À√◊Õ ‡¢â“ Ÿà µ—«‡§√◊ËÕߧա摫‡µÕ√å¢Õß∑à“π
‡™àπ „π°√≥’∑’Ë∑à“𵑥µàÕ‡¢â“ Ÿà»Ÿπ¬å∫√‘°“√‡§√◊Õ¢à“¬®“°§Õ¡æ‘«‡µÕ√å∑’Ë∫â“𠧫“¡‡√Á«π’È À¡“¬∂÷ß
§«“¡‡√Á«¢Õß‚¡‡¥Á¡¢Õߧա摫‡µÕ√å¢Õß∑à“π ‰¡à„™à°”≈—ß àߢÕß»Ÿπ¬å∫√‘°“√‡§√◊Õ¢à“¬)
[1] πâÕ¬°«à“ 14.4 Kb/sec
[2] 14.4 Kb/sec (modem)
[3] 28.8 Kb/sec (modem)
[4] 33.6 Kb/sec (modem)
[5] 56 Kb/sec (modem)
[6] 128 Kb/sec (ISDN)
[7] 1 Mb/sec (T1)
[8] 4 Mb/sec (Cable modem)
[9] 10 Mb/sec
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand91
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
[10] 45 Mb/sec (T3)
[11] ‡√Á«°«à“ 45 Mb/sec (FDDI)
[12] ‰¡à∑√“∫
27. „𧫓¡§‘¥‡ÀÁπ¢Õß∑à“πª√–‚¬™πå∑’Ë∑à“π‰¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ§◊ÕÕ–‰√ (‡≈◊Õ°‰¥â¡“°°«à“
1 µ—«‡≈◊Õ°)
[1] ‡æ‘Ë¡æŸπ§«“¡√Ÿâ
[2] ‡æ‘Ë¡æŸπ§«“¡©—∫‰«„π°“√√—∫§«“¡√Ÿâ À√◊Õ¢à“« “√
[3] ‰¥â§«“¡∫—π‡∑‘ß
[4] ‰¥â√Ÿâ®—° À√◊Õ √â“ߧ«“¡ —¡æ—π∏å °—∫§π®”π«π¡“°¢÷Èπ
[5] ∑”„Àâ°“√µ‘¥µàÕ ◊ËÕ “√°—∫∫ÿ§§≈ –¥«° √«¥‡√Á« ¢÷Èπ
[6] à߇ √‘¡°“√¥”‡π‘π∏ÿ√°‘®
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
28. „𧫓¡§‘¥‡ÀÁπ¢Õß∑à“π Õ–‰√§◊Õªí≠À“∑’Ë ”§—≠¡“°¢ÕßÕ‘π‡∑Õ√å‡πÁµ (‡≈◊Õ°‰¥â¡“°°«à“
1 ·µà‰¡à‡°‘π 3 µ—«‡≈◊Õ°)
[1] §«“¡¬“°„π°“√À“‡«∫‰´¥å ∑’ËÕ¬Ÿà∑“ßÕ‘π‡∑Õ√å‡πÁµ À√◊Õ·À≈àߢâÕ¡Ÿ≈∑’˵âÕß°“√
[2] §«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥
[3] °“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å
[4] ªí≠À“§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ (‡™àπªí≠À“°“√µ‘¥µàÕÀ≈ÿ¥ °“√µ‘¥µàÕ‰¡à‡¢â“)
[5] §«“¡‡™◊ËÕ∂◊Õ‰¥â¢ÕߢâÕ¡Ÿ≈∑’˪√“°Ø∫πÕ‘π‡∑Õ√å‡πÁµ
[7] °“√¢“¥°ÆÀ¡“¬∑’˧√Õ∫§≈ÿ¡™—¥‡®π ”À√—∫°“√°√–∑”𑵑°√√¡ (‡™àπ°“√´◊ÈÕ¢“¬) ºà“π
∑“ßÕ‘π‡∑Õ√å‡πÁµ
[8] °“√¡’·À≈à߬—Ë«¬ÿ∑“߇滂¥¬„™âÕ‘π‡∑Õ√å‡πÁµ‡ªìπ ◊ËÕ
[9] °“√„™â∂âÕ¬§”À¬“∫§“¬ À√◊Õ°“√ ◊ËÕ¢âÕ§«“¡∑’ˉ¡à ¡§«√
[10] °“√¢‚¡¬¢âÕ¡Ÿ≈ À√◊Õ °“√‡¢â“∂÷ߢâÕ¡Ÿ≈‚¥¬‰¡à‰¥â√—∫Õπÿ≠“µ‘
[11] ¿“√–§à“„™â®à“¬‡æ◊ËÕ¢Õ√—∫∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ §à“‚∑√»—æ∑å ·≈–§à“Õÿª°√≥å§Õ¡æ‘«‡µÕ√å
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand92
[12] °“√„™âÕ‘π‡∑Õ√å‡πÁµ‰ª„π∑“ß°“√‚¶…≥“‡æ◊ËÕ°“√¢“¬ ‘π§â“
[13] °“√„™âÕ‘π‡∑Õ√å‡πÁµ¬—ßÕ¬Ÿà„π«ß·§∫ ¥—ßπ—Èπ°“√„™âÕ‘π‡∑Õ√å‡πÁµ®÷ß àߺ≈„Àâ™àÕß«à“ß„π —ߧ¡
°«â“ߢ÷Èπ
[14] °“√‰¥â√—∫Õ’‡¡≈å∑’ˉ¡àµâÕß°“√ (junk email)
[15] °“√„™âÕ‘π‡∑Õ√å‡πÁµ àߺ≈„À⺟ℙ⡒°“√µ‘¥µàÕ —¡æ—π∏å°—∫∫ÿ§§≈Õ◊ËπÊ„π™’«‘µ®√‘ßπâÕ¬≈ß
[16] °“√„™âÕ‘π‡∑Õ√å‡πÁµ°àÕ„À⇰‘¥°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡
[17] ªí≠À“∑“ß¿“…“ ‡æ√“–‡π◊ÈÕÀ“¢âÕ¡Ÿ≈∑’˪√“°Ø„πÕ‘π‡∑Õ√å‡πÁµ‡ªìπ¿“…“Õ—ß°ƒ…
[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ
29. ∑à“π‡§¬ —Ëß´◊ÈÕ¢Õß∑“ßÕ‘π‡∑Õ√å‡πÁµ À√◊Õ‰¡à (À¡“¬∂÷ß°“√ —Ëß„π∑“ß à«πµ—« ‰¡à„™à°“√µ‘¥µàÕ
∑“ß°“√§â“„ππ“¡¢ÕßÕߧå°√)
[1] ‡§¬ (À“°§”µÕ∫¢Õß∑à“π§◊Õ ‡§¬ °√ÿ≥“¢â“¡‰ª∑’Ë¢âÕ 30)
[2] ‰¡à‡§¬
‡Àµÿº≈∑’Ë ”§—≠¡“°∑’Ë∑”„Àâ∑à“π‰¡à‡§¬ —Ëß ‘π§â“∑“ßÕ‘π‡∑Õ√å‡πÁµ§◊Õ (‡≈◊Õ°‰¥â¡“°°«à“ 1 ·µà
‰¡à‡°‘π 3 µ—«‡≈◊Õ°)
[1] ‰¡à π„®∑’Ë®–´◊ÈÕ ‘π§â“ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ
[2] §«“¡¬ÿà߬“°¢Õߢ—ÈπµÕπ°“√ —Ëß´◊ÈÕ
[3] ‰¡à§àÕ¬√Ÿâ®—°‡«∫‰´¥å∑’Ë¡’°“√¢“¬ ‘π§â“
[4] ‰¡àµâÕß°“√√Õ ‡æ√“–°«à“®–‰¥â√—∫ ‘π§â“µâÕ߇ ’¬‡«≈“√Õ
[5] ‰¡àÕ¬“° àߢâÕ¡Ÿ≈‡§√¥‘µ°“√奺à“π∑“ßÕ‘π‡∑Õ√å‡πÁµ
[6] ‰¡à¡’ ‘π§â“∑’Ëπà“ π„®
[7] ‰¡à “¡“√∂‡ÀÁπ À√◊Õ ®—∫µâÕß ‘π§â“‰¥â‡À¡◊Õπ°“√´◊ÈÕµàÕÀπâ“
[8] ‰¡à‰«â„®ºŸâ¢“¬«à“®–¡’ ‘π§â“π—Èπ®√‘ß À√◊Õ àß ‘π§â“„Àâ®√‘ß
[9] °≈—« ‘π§â“‡ ’¬À“¬ À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß
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