Post on 23-Jan-2017
#1 Agile Predictive Analytics Platform for Today’s Modern Analysts
©2016 RapidMiner, Inc. All rights reserved.
February 16th, 2016
Tom Ott - RapidMinerMike Waldron - AYLIEN
Text Analytics DeliversGame-Changing Customer Insights
©2016 RapidMiner, Inc. All rights reserved. - 2 -
Agenda
• RapidMiner & Aylien - Brief Introductions• Text Analytics – Challenges & Benefits• Extracting the Value from Unstructured Data• Typical Use Cases • Text Analytics In Action – Voice of the Customer • Approach Overview• Live Demo• Visualizing the Results • Q & A
©2016 RapidMiner, Inc. All rights reserved. - 3 -
RapidMiner is RANKED #1
2015 Technology Innovation Award Winner in
Advanced & Predictive Analytics, Big Data Analytics and
End-User Data Preparation
Rated a Strong Performer in the 2015 Forrester Wave on
Big Data Predictive Analytics. Praised as “a Rock-Solid Enterprise
Solution”
Predictive Analytics ReimaginedA Modern Platform to
Drive Data Science Agility
Positioned in the Leaders Quadrant in the
2016, 2015 and 2014 Gartner Magic Quadrant for
Advanced Analytics Platforms
©2016 RapidMiner, Inc. All rights reserved. - 4 -
©2016 RapidMiner, Inc. All rights reserved. - 5 -
What Constitutes Unstructured Data?
©2016 RapidMiner, Inc. All rights reserved. - 6 -
Why is Text Analytics a Big Deal?
©2016 RapidMiner, Inc. All rights reserved. - 7 -
IDC estimates the volume of digital data will grow 40% to 50% per year. By 2020, IDC predicts the number will have reached 40,000 EB, or 40 Zettabytes (ZB).
It’s Hard and Getting Harder
©2016 RapidMiner, Inc. All rights reserved. - 8 -
Text Analytics - High Value Use Cases
• Voice of Customer • Compliance/Quality Assurance• Product Innovation• Churn Prediction• Fraud and Risk Analysis • Patent Analysis• Public Relations• Finance and Trading
According to Gartner’s Global Big Data Survey, “68% of respondents
said they use “big data” to enhance their
customer experience.
©2016 RapidMiner, Inc. All rights reserved. - 9 -
IMPERATIVES for Extracting Business Value
Make it easier than ever before to run complex text analysis processes
Unlock the value of unstructured data & move deeper insights to action
faster than ever before
Embed predictive & text analytics directly into business operations
Access, transform & extract value from unstructured data (text, images & audio)
Combine structured & unstructured data to enhance predictive models
©2016 RapidMiner, Inc. All rights reserved. - 10 -
Solution: GAME-CHANGING Text Analytics
RapidMiner’s Unified Platform Data Prep, Text Mining, Predictive Analytics &
Operationalization
AYLIEN’s NLP Text Analysis Extension for RapidMiner
©2016 RapidMiner, Inc. All rights reserved. - 11 -
Voice of the Customer Use Case
• Collected social media conversations to determine ad sentiments for Super Bowl 50 – 120, 000 tweets over 2 days and nights
• Checked volume and sentiment• Focused on the top 15 brands• Clustered the results • Uncovered viewer opinions using sentiment and
entity extraction
©2016 RapidMiner, Inc. All rights reserved. - 12 -
RapidMiner – LIVE Demo
• Building the processes in RapidMiner, leveraging native text mining and Aylien extensions
• Walk-through aggregating sentiment (polarity) capabilities
• Demonstrate text processing techniques with Sampling, Clustering, and saving to TDE for operationalization
©2016 RapidMiner, Inc. All rights reserved. - 13 -
Observations and Visualizations
©2016 RapidMiner, Inc. All rights reserved. - 14 -
VOLUME of Tweets - Top 15 Brands
©2016 RapidMiner, Inc. All rights reserved.
©2016 RapidMiner, Inc. All rights reserved. - 16 -
CLUSTER: Amazon related keywords
©2016 RapidMiner, Inc. All rights reserved. - 17 -
SENTIMENT Analysis
©2016 RapidMiner, Inc. All rights reserved. - 18 -
Amazon Opinion - WINNERS
©2016 RapidMiner, Inc. All rights reserved.
©2016 RapidMiner, Inc. All rights reserved. - 20 -
PayPal Opinion - LOSERS
©2016 RapidMiner, Inc. All rights reserved.
©2016 RapidMiner, Inc. All rights reserved. - 22 -
#PuppyMonkeyBaby
©2016 RapidMiner, Inc. All rights reserved.
©2016 RapidMiner, Inc. All rights reserved. - 24 -
Text Analytics Takeaways• Unstructured data is growing relentlessly• Your competitive advantage is likely trapped in the deluge • Text analytics solutions that combine text discovery & sentiment
analysis with the power of predictive analytics provide greater insights:– Richer understanding of current business initiatives– Enhanced customer intelligence, product adoption & business opportunities– Reduced risk and resource waste– Improved decision making
• Organizations need to operationalize results to generate real, sustainable value through data-driven decisions & actions
#1 Agile Predictive Analytics Platform for Today’s Modern Analysts
©2016 RapidMiner, Inc. All rights reserved.
Q & A
- 26 -©2016 RapidMiner, Inc. All rights reserved.
Predictive Analytics ReimaginedA Modern Platform to Unleash Your Data Science Agility
©2016 RapidMiner, Inc. All rights reserved.
rapidminer.com@neuralmarket
Thank you
tott@rapidminer.com(201) 213-7448
Email:Phone:
Web: Twitter:
Aylien.com@MikeWallly
mike@aylien.com +353-83-163-7299
Email:Phone:
Web:Twitter: