Tetuan Valley - Week 3 - Mobitto

Post on 12-Jul-2015

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Transcript of Tetuan Valley - Week 3 - Mobitto

Tetuan Valley Startup School

What is

Mobitto?

Merchants efficiency

Customer Discovery

Customer Retention

How is Mobitto addressing these issues?

What you need!Targeting

Real-Time

When you want!

Privacy

How you prefer!

Merchants

Restaurants

Cinemas

Last minute deals

Users

Anyone with a

smartphone

Generation Y

Customer Segmentation

Source: http://www.josesimoes.com/activities

Value Proposition

Newness

Price

Cost & Risk Reduction

Accessibility

Convenience & Usability

Mobile Application

What is our focus?

Key Activity

Our Platform

Back-end field trials

Setup a public playground

Implemented first mobile interface

Mobitto Logo

Previous Week

Promotion

Discount

Offer

Brand

Store

Validity

How many?

How far?

Take me to

the deal

Design

Social media resources

Gather with the team

My thesis

The weather

Problems

First version of website

First interface to setup deals

Architectural Challenges

Application Mockup

Next Week

Real-time Targeted Advertising

José Simões

www.josesimoes.com

www.twitter.com/jmsimoes