Tetuan alley

Tetuan Valley, October 2011

Startup School Fall 2011

This is the Land of Do-as-you-please-and-take-what-you-want Week  1  

Sponsors   Collaborators  

YOU  ARE  HERE  

STATE  OF  MIND  “If  you  are  afraid  of  being  lonely,  don't  try  to  be  right”  

Jules  Renard  

ENTREPRENEUR  “My  son  is  now  an  ‘entrepreneur’.  That’s  what  you’re  called  

when  you  don’t  have  a  job”  Ted  Turner  

INTRODUCTION  “The  hardest  thing  about  geAng  started  is  geAng  started”.  

Guy  Kawasaki  

INNOVATION  “Because  the  people  who  are  crazy  enough  to  think  they  can  

change  the  world,  are  the  ones  who  do”    Apple's  Think  Different  TV  ad  campaign  

EXPECTATIONS  “I’m  not  in  this  world  to  live  up  to  your  expectaDons  and  

you’re  not  in  this  world  to  live  up  to  mine”  Bruce  Lee  

TEAM  “We  must  all  hang  together,  or  assuredly,  we  shall  all  hang  

separately”  Benjamin  Franklin  

 

The  world  is  flat  WHERE  

“Nowadays,  anyone  who  cannot  speak  English  and  is  incapable  of  using  the  Internet  is  regarded  as  backward”  

Al-­‐Waleed  bin  Talal  

FAILURE  “Success  is  the  ability  to  go  from  one  failure  to  another  with  

no  loss  of  enthusiasm”  Sir  Winston  Churchill  

LEAN STARTUP ü Lean  manufacturing  -­‐  Toyota  Way  ü Lean  startup  =  lean  manuf.  +  customer  dev.  

ü Revenues  from  day  1  ü Customers  and  features  unknown  ü Low  burn,  not  cheap  

“Startups  that  succeed  are  those  that  manage  to  iterate  enough  ,mes  before  running  out  of  

resources”  Eric  Ries