Post on 21-Jan-2017
TESLA MOTORS & ELON MUSK
Some background info Co-founder, CEO, and product architect – Elon
Musk The team created by him personally Established in 2003 Production started in 2008 From 2011 to 2012 Electric car sales increased up
to 228% Partnership with Mercedes, Toyota, Panasonic,
Solar City 40 patents awarded & over 200 patent
applications pending
Sales strategy Aiming at affordable mass market electric vehicles Sell vehicles Sell Electric powertrain components Sell electric car batteries (Lithium ion cells)
Competitive advantage: Battery pack and mega-factory
Battery Pack “gigafactory”, investment up to 6 billion Panasonic is the co-investor
Drive cost of energy source production down 30%
Free charging for some models!!
According to Musk, some 80% of Americans are “covered” by the Supercharger network
Free long distance driving, forever
Tesla Superchargers allow Model S owners to travel for
free between cities along well-traveled highways
Competitive Advantage: Engineering capabilities
7 passengers
17 inch touch screen
Upgradable software
Remote vehicle monitoring
Customizable instruments
Competitive Advantage: Engineering capabilities
Competitive Advantage: Engineering capabilities
One powertrain platform for all of the models – Sedan, Cabriolet, Van, Crossover
Driven range from 482 km One hour charge / 90 km Can be charged at home Price from 49,900 USD Zero-emissions electric powertrain •0-60mph acceleration: 3.7s
Market positioning
Competition
Financial condition
SWOT