Post on 16-Apr-2017
© 2011 IBM Corporation1
Differentiate your professional representation
in CV’s and application forms
© 2011 IBM Corporation2
© 2011 IBM Corporation3
A model for career management
The elimination process
How to identify your strengths and competencies
How to write your story and create your….
Getting your story out there
© 2011 IBM Corporation4
ReputationCircles of influence
Strengths
PreferencesSkills
Values
Stories
Competencies
SELF KNOWLEDGE
INTERVIEWS & MEETINGS
NETWORKING
CV’s
Applications
Cover letters
Online presence
REPRESENTATION
Research
Preparation
Planning
Delivery
Dress
Social media
F2F
ManagingYourself &
Your Career
© 2011 IBM Corporation5
Strengths Stories
Competencies
SELF KNOWLEDGE
CV’s
ApplicationsOnline presence
REPRESENTATION
Your CVs, job applications and online presence depend on a
large degree of self knowledge and will
differentiate you from the crowd
© 2011 IBM Corporation6
Spelling, grammar, punctuation and CV formats are also critical, but not covered in this
presentation
© 2011 IBM Corporation7
A model for career management
The elimination process
How to identify your strengths and competencies
How to write your story and create your….
Getting your story out there
© 2011 IBM Corporation8
At this stage, it’s an elimination process, not a
selection process
© 2011 IBM Corporation9
Your CV or application has about 8 seconds to make an impression. You must convince me that you will:
•Do the job•Add value•Be motivated
© 2011 IBM Corporation10
The winning CV is the story that is most consistent, convincing, provides assurance
through example that the competencies I’m looking for are already there
© 2011 IBM Corporation11
STRENGTHS+COMPETENCIES=
© 2011 IBM Corporation12
A model for career management
The elimination process
How to identify your strengths and competencies
How to write your story and create your….
Getting your story out there
© 2011 IBM Corporation13
© 2011 IBM Corporation14
© 2011 IBM Corporation15
Successful careers are not largely planned. They develop when you
are prepared for opportunities because you know your strengths, your values and your preferences.
© 2011 IBM Corporation16
Customer service
Organisation
Resp
onsi
bilit
yW
orking under pressure
Trust
Leadership
Motivation
Staff management
Creativity
Dec
isio
n-m
akin
g
STEP 1: List EVERY job, activity, and club you have participated in. NOTHING is too
small.STEP 2: For each job or non-work
achievement, write down learnings/www/criticisms
STEP 3: For each of the same, analyse and rank yourself against your peers (did
you...?)STEP 4: Map your achievements against
competencies e.g. Communication, Teamwork, Leadership, Adaptability,
Client Focus, etc
© 2011 IBM Corporation17
You will need feedback from employers, customers, teachers, friends, family and peers to
check your analysis
© 2011 IBM Corporation18
All good books on CV writing include a register of skills. Some may apply to you – if so, note them
down.
© 2011 IBM Corporation19
A model for career management
The elimination process
How to identify your strengths and competencies
How to write your story and create your….
Getting your story out there
© 2011 IBM Corporation20
The stories we tell reveal the image
we want to project about
ourselves
© 2011 IBM Corporation21
Introvert
MatureLeader
Support a cause
Listener
People trust me
Creative Make my own style
Thinking
Passionate about making the world a better place
Driven
© 2011 IBM Corporation22
“Millions of people curate stories of their lives on Facebook every day…(Timeline is) the story of your life and a completely new way to express yourself.” Mark Zuckerberg
Your story is an orchestrated image that you convey to others
© 2011 IBM Corporation23
• Your strengths, experiences and competencies build your story
• You control your image: on-line, on paper and face to face• Your stories provide structure and content of that image
• And another word for that image is……
© 2011 IBM Corporation24
your BRAND
© 2011 IBM Corporation26
© 2011 IBM Corporation27
Write your CV and applications: • Use your achievements and moments of truth from
positive stories to inform your competency based applications and CV bullets
• Know your audience and modify to suit their needs• Use specific examples!
© 2011 IBM Corporation28
The STAR method ensures your story captures all relevant elements
S ituation
Detail the background. What was the context? Where did it happen? When?
T askDescribe the challenge. What needed to be done and why?
A ctionElaborate. What did you (not others, not your team) do? What tools did you use?
R esultsExplain the results and quantify. What was accomplished? Why did it matter?
© 2011 IBM Corporation29
A model for career management
The elimination process
How to identify your strengths and competencies
How to write your story and create your….
Getting your story out there
© 2011 IBM Corporation30
YOU
© 2011 IBM Corporation31
Leading business social media tools
Source: Social Media Marketing Industry Report 2010 Michael Stelner
© 2011 IBM Corporation32
Is your personal on-line identity like this?
© 2011 IBM Corporation33
Or is it like this?
© 2011 IBM Corporation34
Take the time to work on your “digital footprint” so a Google search points to
you
© 2011 IBM Corporation35
Optimise your LinkedIn profile
• Nail your summary– Use your pitch and personal profile– Think key search words – list skills and
competencies at the bottom of the profile• Complete your profile as prompted!• Craft your headline – not just a job title, but a
description of what you do / what you want to be• Add apps & other social media
© 2011 IBM Corporation36
Use on-line CV tools like projeqt.com, slideshare.com, visualcv.com,
resumUP.com, @twit_res, even You Tube, etc.
© 2011 IBM Corporation37
© 2011 IBM Corporation38
© 2011 IBM Corporation39
And please, don’t be this
guy.
© 2011 IBM Corporation40
Words! Words! Words! I'm so sick of words! I get words all day through; First from him, now from you! Is that all you blighters can do? Don't talk of stars burning above; If you're in love, Show me! Tell me no dreams; Filled with desire. If you're on fire, Show me!Audrey Hepburn, My Fair Ladysource: http://www.lyricsondemand.com/
Show some passion and remember to tell your
story!