Telling Better StoriesAbout

Transportation Options

"It is up to you to introduce the story

about how important public transit is to your

community.”

- Senator Sherrod Brown (Ohio)

A Roadmap to Storytelling That Won’t Break the Bank

• Build compelling websites• Find free contributors to help• Hold events or hackathons • Pick your social networks wisely• Engage thought leaders • Tell stories from research and data • Create locally and nationally relevant

messages and talking points• Use great photos – always• Make calls to action• Hire a journalist

Paul MackieCommunications DirectorMobility Labpaul.mackie@mobilitylab.org202-841-2953

@MobilityLabTeam

http://mobilitylab.org