SXSW Teens Talk@TeenTalkSXSW

Introduction

Talk about tech

Social Media

Social MediaFacebook

Reddit*Snapchat

InstagramTumblrTwitter

PinterestVine

4chanGoogle+

Yik YakYo

Ask.fmFlickr

MySpace0% 15% 30% 45% 60% 75%

What social media networks do you use on a regular basis?

* We asked a bunch of redditors what their favorite social network was, so results may be slightly skewed.

Social MediaMore than once per

dayAbout once per day

Every couple of daysOnce per week

Several times per month

Every few months0% 18% 35% 52% 70% 88%

How often do you use social media?

Social MediaI think that there are risks

involved with using social media.

Agree

Disagree

Neutural

0% 18% 35% 52% 70% 88%

Privacy

Privacy

Always

Most of the timeAbout half the

timeOnce in a while

Never0% 10% 20% 30% 40%

How often do privacy concerns prevent you from buying products online?

PrivacyDo you take any steps to protect your privacy?

No

I clear cookies every day

I clear cookies every monthI have created different "personas"

onlineI use secure networks (TOR, etc.)

0% 13% 25% 38% 50%

Advertising

Advertising

If it gets me free content, I'm cool with it

I rarely pay attention

I do whatever I can to avoid it

0% 9% 19% 28% 37% 46%

How do you feel about advertising?

Advertising

I prefer sharing my information

I don't pay attention

I prefer not sharing my in-formation

0% 13% 25% 38% 50%

How do you feel about targeted advertising?

Advertising

Yes, and OK with it if I get free content

Yes and not OK with it

Did not know

0% 13% 25% 38% 50%

Are you aware of how many companies monetize your data?

Advertising

Yes

No

0% 23% 45% 68% 90%

Would you pay for content instead of having your data monetized?

Content

Content

Great storyCharacters I can relate to

The genre of the storyHow well written it is

What mood the story puts me inDoes it make me think about it af-

terwards0% 18% 35% 52% 70% 88%

What’s the most important aspect of content?

Content

Recommendation from a friendAdvertisementOnline reviewSocial media

Recommendation based on previous purchases

0 1 2 3 4

What’s the most important aspect of content?

Copyright

Paid vs. Free

Myths and Misconceptions

Do’s and Don’tsDo Don’t

Dumb stuff downInterfere with my experience or invade my spaceBe shady or creepy

Make it work for usPut effort into quality and authenticity, because we

noticeMake emotional connection

Lulz + feels Just short, shallow lulz.

Wrap Up

?