Social innovation,

looking for the sustainabilty

ALESSANDRO MERCURI

WHO IS THIS MAN?

WHO IS THIS MAN?

Li Guixin, the first Chinese citizen to file a lawsuit

against a local government agency over air pollution (Source: Chinanews.com)

Which city is this?

Which city is this?La Oroya, Peru -- In this mining town in the Peruvian Andes, 99 percent of children have high levels of lead in

their blood largely due to an American-owned smelter that's been polluting the city since 1922.

And Turin?

Source: Economist.com 2013 by Who

Turin is not much

better…

What is it?A common garbage in San Salvario, Turin

Not only pollution, garbage and wasteFrom the outside it doesn’t seem that way, but if you look inside and talk with the owners everything

changes…there are shops that promote products without packaging, on tap

The world, and San Salvario is changing

My district is a little example

of the world changing

San Salvario, Turin

Some numbers

26 milion products without packaging

21 million people found a 0 km product made by a short supply chain

6 million people bought fair trade products

9 million people decreased their consumption of meat

12 million people ate biologic/organic food

9 million people used a bicycle every day

17 million people used products not tested on animals

These are the funders

Stefano

Alessandro Massimo

Enrico

What is sostenibile.com?

Sostenibile.com is an experimental project to create a

community of citizens and business owners who are

sensitive to the issue of sustainability and that act in a

responsible and conscious way also through benefit and

discount in the business activities.

Inside sostenibile.com..

Commercial activities

Events Causes Blog Equommerce

Is the result of an algorithm that takes two factors into account: the rating of the users and the sustainable

actions undertaken by businesses. The ratings of people therefore contribute in a decisive way to the

calculation the sustainability index score

Energy

Water

Noise

Food

Transport Recycle

Wi-fi

Cultural events

Differently abled

New mom

Advantages

Card and mobile

Application for memberSales for clients-member

Businesses

visibility

Public participation…

The registered members, commercial activities, and association directly create

the content of the portal. This portal was designed to create a collaborative action

between different players.

Some Numbers:

•3.968 members

•219 business activities

• hundreds of events and causes

•400 families who buy every week on equommerce

Sustainability Treasure Hunt

Example of a sustainability-themed treasure hunt with

150 people through the streets

of San Salvario

20 people came from Belgium

to participate

In the near future…

We develop

the e-commerce area

to encourage the purchases

directly from the farmers

Sustainability and the crisis?

The economic crisis is creating a great possibility because people are more careful about the

quantity of consumption and, at the same time, the quality of products.

Sostenibile.com

responds to the

need to find activities

and producers that

promote

sustainability.

The challenges of sustainability

in the future

promote success stories

talk about it

excite / facilitate

share

invent / create

…Thank you!

“We cannot hope

to create a sustainable culture

with any

but sustainable souls.”Derrick Jensen