Post on 22-Jan-2017
Channel IQ Tech Innovation and Product Roadmap with CEO Andy Walker
Channel IQ312-585-3900
www.channeliq.com55 W Monroe Fl. 22, Chicago, IL 60603
N x N x N =
eCommerce Big Data Problem
• More SKUs• Additional direct
retailers, marketplaces and ad engines (CSE)
Data Quality Insights vs. Data
• Consistency in collection• Accuracy of matches• Timely, accurate, well-
rendered screenshots
• Discovering insights vs. providing more data
• Better reporting to highlight insights
• Configurable dashboards to select the appropriate insight and visualization for your business
The Historical Challenge
Channel Intelligence x Big DataNew evolution of Channel IQ’s technology that allows us to handle larger product catalogs, additional offers, and faster adaptation to market and retail changes.
• New Propriety Collection System: A distributed data collection platform allows us to scale any number of sites while reducing the time to add a new retailer, marketplace, or ad engine from hours or days to minutes.
• New Storage System: With our increased collection frequency, and number of products and retailers we monitor we have employed the latest in Big Data, NoSQL storage. This allows us to scale to much larger volumes and be more flexible in our data schema.
• New Analytic Framework: With big data comes big analytics, and our new Spark based analytic workload processing allows us to analyze large amounts of data in near real time. This powers everything from reports to our matching technology.
THE CATALOG
Compliance Monitoring
Where To Buy
Brand Protection
Pricing Recommendation
EngineProduct X
COMPLIANCE THE CATALOG
Today
Channel IQ History
2016
2009
THE CATALOG
The Catalog
Compliance Monitoring Where To Buy Brand
ProtectionPricing
Recommendation Engine
Product X
The Catalog is the world’s largest interrelated product graph, leveraging manufacturer and retailer supplied product and sales data.
• Client Onboarding • Retailer Management • Matching• Product and Retailer Intel
IMPROVED DATA QUALITYMatching and Data Collection
Detailed and Real-Time Reporting Into Collection Coverage• What was collected in the last 24 hours? What was the delta to the previous run? Were there any
abnormalities in the collection?
3-Phase Matching, Starting with Supervised Learning Automation1. Supervised learning algorithms automatically match structured client’s products with unstructured
online offers at 98% confidence. 2. Suggested matches (80-97% confidence) are then presented to multiple human analysts for quick
validation and confirmation. 3. Any online offers not matched via the above two systems are then manually checked by human
analysts for a match. This ensures that we have reviewed and tried to match all offers for a given brand.
New Screenshot Technology• Captures the true display of a site at the exact time we collect it.• Screenshots are a 1:1 match with the browser at the time of collection. • Captures a screenshot for every variation of a product on a single URL as if the user selected that item.
IMPROVED DATA QUALITYNear Real-Time Validation
• Adjustable scan frequency to monitor unstable sites• Each catalog can be prioritized for collection frequency (hourly, twice/day, daily,
weekly)• Improve pricing and stock status accuracy due to more frequent updates and rule based
interpretation of retailer site (i.e. “Ships in 4-5 weeks” = Out of Stock)• Frequent updates on “Buy Box” ownership on marketplaces• Intraday price trending
ADVANCED DATA VOLUMEProduct Manager
Accurate product information is the foundation• Ability to handle more SKUs than ever before (unlimited)• Better organization of those SKUs through the creation of multiple catalogs
(organize by brand, season, product line, etc.)• View analytics on a per catalog / per SKU basis• View pricing history of a product over time to include all offers found for that
product (regardless of whether they are in your retailer list)
ADVANCED DATA VOLUMENew Collection Technology
2014 Today1000
2000
3000
4000
5000
Number of Retail Sites Collecting• Support unlimited SKUs
• Unlimited eCommerce sites to provide clients 360-degree channel visibility
• Update sites at a greater frequency
Full-Scale Analysis:
• Widgetized / configurable• Interactive• Interactive and connected to real-
time data• Responsive design
INSIGHTS vs. DATAImproved Reporting
• Simplifies and enhances the consumer shopping experience• Monitors shopper behavior from point of interest through purchase• Provides comparison shopping to consumers while excluding competitive products, brands• Eliminates steps in the purchase process in order to increase sales conversions• Leverages your site’s traffic to drive sales to retailers rather than compete with them
WHERE TO BUYTrusted, Proven Benefits
Where to Buy leverages the power of your network to give your customers the quickest path to purchase
UPCOMING WEBINAR Thursday, Dec 10th
12pm-1pm CST
Eugene F. Zelek, Jr.Partner, Freeborn & Peters LLP
Anthony CapozzoliChannel IQ
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