Post on 14-Jul-2015
brought to you by…
March 2015
LOTS OF TECHNOLOGIES THAT WILL CHANGE THE FUTURE OF
SEARCH
10
source: APsource: Skybox
@TomAnthonySEO
LONDON NEW YORK SEATTLE
@TomAnthonySEO
The Story So Far
Hallo, München!
What is a search query?
Query
Keyword Spoken phrase Image
Query
Keyword Spoken phrase Image
EstimatedIntent
Query
Keyword Spoken phrase Image
Search ‘mode’(regular / maps / images)
Search settingsEstimated
Intent
Personalisation
Search HistoryLikes/Dislikes
Query
Implicit query
aspect
Explicit query
aspect
Keyword
Spoken phrase Image
Search ‘mode’
(regular / maps / images)
Search
settings
EstimatedIntent
Personalisation
Search HistoryLikes/Dislikes
Query
Implicit query
aspect
Explicit query
aspect
Keyword
Spoken phrase Image
Search ‘mode’
(regular / maps / images)
Search
settings
EstimatedIntent
Device
57 ‘ssource: http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles
In 2011, Google was using:
about you to customise results.
query
“london tube stations”
explicit aspect of query
implicit aspect of query
iPhone user, on street in London
“london tube stations”
Context
Current
Situation
Time
Personalisation
Search History
Current
Location
Mode of Travel
Likes/Dislikes
Schedule
Companions
Query
Ancestor
Queries
Implicit query
aspect
Explicit query
aspect
Keyword
Spoken phrase Image
Search ‘mode’
(regular / maps / images)
Search
settings
Device
Anticipated
Situation
Past activities
EstimatedIntent
EstimatedIntent
Algorithm
Response
Search Interface
Technology Categories
Context Search Interfaces
Smarter Engines
Context
Hyper-Local Search: Indoor Streetview, Beacons
& The Physical Web
Context #1
iBeacons
Beacons & Physical Web
iBeacons
Beacons & Physical Web
The Physical Web
Indoor streetview
Indoor Streetview http://goo.gl/maps/BRTPC
Wearables: Google Glass, Activity
Trackers & Smart Watches
Context #2
source: Jack Morgan
Smart Glasses
NBEDACTIVITY TRACKER
Smart Watches
NBEDACTIVITY TRACKER
Android Activity Recognition API
Mobile: ‘Mobile is now a behaviour,
not a device’
Context #3
“Mobile is now a behaviour, not a device. People are using screens interchangeably
and simultaneously throughout the day. And we really think about the user and the
context rather than a particular form factor or device.”
OMID KORDESTANI GOOGLE
Search Interfaces
APIs and the death of the Web
Interfaces #1
decline
web usage
time
Apps
source: Tesco
APIs allow actions
source: Tesco
APIs allow actions
Cards
Interfaces #2
Cards
38Cards
source: http://blog.intercom.io/the-end-of-apps-as-we-know-them/
App Indexing
Interfaces #3
App Index
App Deep Link
Natural Language, Intent-revision &
multi-step queries
Interfaces #4
“The conversational component opens up a dimension of ‘did you mean?’ or ‘have you
thought about it this way?”
JOHN BOYD, GOOGLEMARCH 2013
Old Model: Multiple Queries
Query
AlgorithmResponse
Revised Query
Algorithm
Response
New Model: Single Multi-step Query
Query
AlgorithmResponse
Additional Input
Algorithm
Revised Response
Augmented Reality
Interfaces #5
NBED FINAL: Holo Lens Video
Microsoft Hololens
Shared Screens
Interfaces #6
source: MicrosoftChromecast
source: MicrosoftShared Screens
Idea
Language Independent Search?
Hallo, SMX München!
Ich spreche Deutsch!
WordLens
Smarter Search Engines
1
The Knowledge Vault &
The ‘death’ of Structured Data?
Smarter SE #1
Knowledge Vault
Knowledge Graph
Wolfram Alpha Language
1
“a picture is worth a 1000 words”
Smarter SE #2
“Two pizzas sitting on top of a stove top oven”
1
Indexing to Understanding
Smarter SE #3
index ˈɪndɛks/A set of items each of which specifies one of the records of a file and contains information about its address.
King - Man + Woman = Queen
NBED FINAL: Hummingbird
Hummingbird
1
Email 2.0
Smarter SE #4
Actions in Emails
Email Markup
Before this decade is out, we will have a smart priority inbox that will find for us the 10 most important
emails we've received and handle the rest without us having to touch
them.
TOM AUSTIN, GARTNERAUGUST 2014
Danke schön!
Follow me: @TomAnthonySEO