Tech ToolsMitch Colleran & Sean O’Connell

#ElevateNYCM.Colleran / S.O’Connell

Housekeeping itemsQuestions at the endWe’ll reserve some time for Q&A at the end.

Slides will be postedFeel free to take notes and photos, but we’ll post all this content for you.

FeedbackWe’re building a community together, so we would love to hear from you (and have you follow-up to connect). #elevateNY + #techtools

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AgendaImportance of TechTech TrendsBefore EventDuring EventAfter Event

Q&A

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Importance of Tech1.Benefits of tech

Technology lowers costs, improves efficiency, and increases utility.

2.Risks of techLots of noise. Every service self identifies as innovative. Limited resources to invest.

3.We can helpUnderstanding more macro market trends will help you identify real opportunities to improve your business.

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Before Event TrendsSocial (mature)

People are choosing hashtags before venues. Your audience is there & so are you.

E-commerce (mature)

Purchasing online is no longer just for early adopters - it’s an expectation.

Content (mature, evolving)

Blogs are no longer a strategy, they’re an expectation.

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Apply Tech BeforeSocialWe use research from social networks to influence which performers to book for the festival.

ContentOutsource content by getting your audience to create content for you or crowdsourcing.

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Apply Tech BeforeGrow your databaseCreate exclusive content to grow your direct marketing database.We offer an exclusive compilation in return for email sign ups.

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Apply Tech BeforeEmailSegment your email listsTarget email remarketing worksMake your email international Take time to write personalized responses

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During Event TrendsMobile (now)

25% of all web usage is on mobile. Growth is not slowing down.

Wearables (next)

Watches, Google Glass, fitness trackers are all being sold and hoping for mass adoption.

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Apply Tech DuringMobileConsider the context of when users will be visiting your site (we included a travel section).We chose a responsive design to cater to users on all devices.

WearablesRFID wristbands were convenient for attendees, allowed us to collect real data, and owning the transaction is the future.

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After Event TrendsPrivacy (next)

Backlash against popularity of online identity. Anonymity is now a feature.

Connected Web (now)

A typical SaaS platform now has an open API. Industries are being created in making connections between platforms.

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Eventbrite API Adoption

Q1 2010 Q1 2011 Q1 2013 Q1 2014723

6228

13404

24840

3rd Party App Connections (by # of Users)

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Apply Tech AfterConnected WebCapturing attendee sentiment creates an important dialogue and gives you the information you need to improve your event. Connecting tools like SurveyMonkey to your registration platform is effective and easy.

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Event Tech Trends – Cheat SheetTrend Huh? Do this!Social (mature)

Social media participation is ubiquitous. Since your audience is there, you should be there too.

• Be there (have Twitter/FB profiles for your company/brand)• Participate in conversations – engage your audience.

E-commerce(mature)

There is no longer a stigma around buying online.

• Offer online registration/merchandise/etc.

Content(mature)

People expect content from brands, find your competitive advantage and stand out.

• Diversify beyond the long-form blog post• Try different platforms (YouTube, Medium, niche-specific)

Mobile(now)

Mobile has a US high penetration and usage is still skyrocketing.

• Make sure ALL your websites are optimized for mobile• Consider a separate mobile app for your event

Connected Web(now)

Web services and platforms are becoming interconnected.

• Take advantage of integrated apps and APIs• Consolidate data and have a ‘source-of-truth’

Privacy(next)

Rise of anonymous and temporary social networks.

• Only collect the data that you need• Be weary of services that force social sign-up

Wearables(next)

Increasing computing power makes smaller/wearable devices inevitable.

• Let this market grow more before making investments.

#ElevateNYCM.Colleran / S.O’Connell

@Colleranmitch@eventbrite.com

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