Post on 03-Jul-2015
Technology StrategiesLeveraging Technologies to GROW your Business
Agenda• Meet the Panel
• Topic #1: Today’s Technology Challenges
• Topic #2: Leveraging Social Media Technologies for success
• Topic #3: How “Green IT” initiatives can save you money
• Topic #4: Technology and the Successful Business Leader
• Topic #5: Impact of Mobile Technologies
• Ask the Experts / Q & A
Ramon Ray• Technology Evangelist & Editor –
www.smallbiztechnology.com
• Author – “Technology Solutions for Growing Businesses”
• Frequent Media: WSJ, NY Times, CNBC’s Danny Deutsch, The Big Idea
• Producer – Small Business Summit – March 16, 2010, NYC
Robert HustickBackground:
• CEO – Live Elements (Social Media Agency)
• Internet Director – New York City Marathon
• Executive Producer – American Museum of Natural History
• Former Editor in Chief – New York Runner Magazine
Topic #1: Today’s Technology Challenges
Topic #2: Leveraging Social Media Technologies for Success
Social Media Revolution• If were a country – it would be the 4th largest
• 78% of consumers trust peer recommendations, while only 14% trust advertisements
• in 2009, a US Dept. of Education revealed that on average, online students outperformed those receiving face to face instruction
• 80% of companies now use as the primary tool to find employees
• in 2009, Boston College stopped distributing email addresses to incoming freshmen
Source: YouTube video “Social Media Revolution” http://www.youtube.com/watch?v=sIFYPQjYhv8
Topic #3: How “Green IT” initiatives can save you money
Topic #4: Technology and the Successful Business Leader
Leveraging SaaS (Software as a Service)
Which technology strategy is better for small business - Best of Breed? Or single platform/minimal vendors approach?
Point: “… trade feature depth for technologies that work together… the ability for technologies to work together is more important than features”
Counter Point: “… Best of Breed works for big businesses because they have resources… most of the cost isn’t developing applications, it’s integrating applications”
Source: The 5 secrets of high performing organizations http://www.sixdisciplines.com
Source: Technology Strategy – how the best small businesses differ from the rest http://blog.hubspot.com
Topic #5: Impact of Mobile
By 2013, there will be more smart/super phones (1.82 Billion) than PC’s (1.78 Billion)
Gartner
Ask the Experts!
Thank You.
Additional Topics: SaaS –salesforce.comMicrosoft Online