Teaming up for Simplicity

Meet up – Travel Tomorrow,Utrecht, 26 Maart 2018

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Teaming up for Simplicity

Yesterday – Today

Tomorrow

So what?

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Teaming up for Simplicity

Yesterday – Today

Tomorrow

So what?

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From the rise of mass tourism tooverwhelming customers

Bringing travelto masses

Key players

Automating distribution

Travel to masses – before

1970s

Internet goes mainstream in the late

1990s

Advent of sharing

economy in 2000s

Introduction of electronic

distribution systems in

1970s

Driving commoditization

Social sharing

Today

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OTA businesses are driving consolidationof market shares and cash

Consolidating OTA market –Acquisition over last 5 years

Comparison market cap[m USD]

Source: CB INSIGHTS, Think:Act HUB

Expedia

19.000

ctrip

25.000

Airbnb (valuation)

31.000

Priceline Group

94.00094

31

25

19

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Commoditization of tech has made travel one of the most turbulent marketplaces

Uncertainty

Complexity

Speed

Producers and service providers

Customers

Intermediaries+

Searchers+

Source: Think:Act HUB

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Singles' Day, the world's largestonline shopping day …

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Teaming up for Simplicity

Yesterday – Today

Tomorrow

So what?

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Savvy customers playing center stage

Higher relevance of travel

Shift from material goods towards experiences

Simplicity

Responsibility and sustainability

Personalization

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Artificial intelligence is maturing

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Decentralized ledger technology is still in its infancy – discussions still very (too!) technical

Classical databases

Blockchain – Benefits

Central database

Decentralized ledger

Efficient and resilient transactions

Shared workflows

Immutable records

Transparent decision-making

Secure content

Smart contracting

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Teaming up for Simplicity

Yesterday – Today

Tomorrow

So what?

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Harnessing new tech – Key questions

To what extend do we (have to) understand the technology?

What will be the business impact in our ecosystem?

How can the new technology support our business proposition and priorities?

How do we get tothe implementation roadmap?

?

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Use cases have been specified down to qualitative business plans (1/2)Artificial Intelligence Challenges

• Shortage of talent

• Data availability and quality

• Privacy and data protection

• Acceptance by customers

Service robot

Operational robot

Customer chatbot

Personal travel assistant

Price/yield forecasting

Individualized recommendations

Individualized screens

Disruption management

ForecastingB

usi

nes

s

HighIT

High

Implementation effort – Indicative

Impact

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Use cases have been specified down to qualitative business plans (2/2)Blockchain

Challenges

• Difficult to scale up• Full transparency not

always wanted• Missing regulation• Need for collaboration• Need for new governance

models• Customer acceptance B

usi

nes

s

HighIT

High

Implementation effort – Indicative

Impact

Luggage tracking

Reputation ManagementAutomatic insurance

Lifelongmaintenancerecord

Schiphol travel record

Universal travel record

Travel payment processingTravelinventoryManagement

Loyalty program

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Public debates playing on the sideline

e.g.

• How to protect privacy?

• How will it impact the way and what we learn?

• How to ensure ethical AI?

e.g.

• Which level of regulation is sensible and possible?

• What does "commercialization" mean for fully public applications?

Artificial intelli-gence

Block-chain

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Key takes for business

Businesses should focus on solving specific problems for their customers – rather than being tempted by unlimited opportunities

As entry hurdles tumble, businesses have to reconsider their positioning within the travel ecosystem

Partnerships are becoming strategic key, rather than last resort solution. No room left for jacks-of-all-traits

Consolidation in the travel will continue. However, commoditized tech will drive the rise of new players with sharp proposition

The combination of blockchain and artificial intelligence is going to trigger even larger disruption

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Combining blockchain and artificial intelligence

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Simplify: Customer experience andoperating models

Focus

Partner

Spin-off

Activities

Let go

Relevance for simplified CX

Exce

llen

ce

high

highlow

Source: Think:Act HUB

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Team up: Within organization and with partners

Adaptive organizations

Strategicnetworking

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Organizations running experiments on how to enhance collaboration

Source: Manut Cornet

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25

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"Blockchain" fuels the internet of value

Internet of …

… information

… value

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New technologies are driving development towards increasingly public business models

Private Public

Public

Private

Accessibility

Owner-ship

Source: Think:Act HUB

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New technologies are driving development towards increasingly public business models

Private Public

Public

Private

Accessibility

Owner-ship

Source: Think:Act HUB

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Team up

Simplify

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Krull Smart Solutions

Manuela Krull-Mancinelli

Blockchain Entrepeneur

Startup expert

Blockchain -A journey to a distributed world

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Digital Transformation

Why?

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Digital Transformation – Culture Aspect

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Innovation @ # Horizons

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Evolution Authority Model

Central Authority

& Monoculture

Distributed, Ecosystems

Decentralised Authorities

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Evolution Technical Architecture

Centralised DistributedDedentralised

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Blockchain, should we have one too?

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Blockchain Hype Cycle

2017

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Blockchain 2.0

In the beginning…

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WALLET

Crypto Wallets

Android

Windows

iOS

Blackberry

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Crypto Exchanges

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Bitcoin ATM - Global

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Bitcoin ATM – the Netherlands

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Bitcoin usage

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Bitcoin usage

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Bitcoin usage

Blockchain? What is it?

2. Technical

1. Financial

3. User

Blockchain aka

Distributed Ledger Technology

Financial Perspective✓ All txs registered✓ All nodes same info

A Blockchain vs Blockchain Technology

Technical Perspective✓ Add data: Cryptography + Consensus✓ Data cannot be modified

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Eliminating ‘the man in the middle’

✓ P2P✓ M2M✓ Smart Contracts User Perspective

TRUSTED SOURCE UNTRUSTED SOURCE

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Some examples

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Remittances

“Ripple connects banks, payment providers, digital asset exchanges and corporates via RippleNet to provide one frictionless experience to send money globally”

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Land Registration

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Real Estate

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Entertainment

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Entertainment

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Charity

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Double Booking

Fraud

Identification

Loyalty

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Blockchain & …

AR/VR

Artificial Intelligence

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Predicting Emergencies

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SmartCity

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SmartGate

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Mobility as a Service

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Krull Smart Solutions

Manuela Krull-Mancinelli

Blockchain Entrepeneur

Startup expert

Blockchain -A journey to a distributed world