Post on 21-Dec-2015
AbstractAbstract
A companion for children ages 0 – 5 yearsA companion for children ages 0 – 5 years Child monitoring for new mothers, parents, Child monitoring for new mothers, parents, babysitting servicesbabysitting services Provides parents with online Provides parents with online supervision/surveillance of childsupervision/surveillance of child
ClaimsClaims
Calms crying babiesCalms crying babies Assists the mother and baby feeling safe and Assists the mother and baby feeling safe and
securesecure Acts as a nanny and a babysitterActs as a nanny and a babysitter Replaces modern baby monitorsReplaces modern baby monitors Able to respond and interact with the caretaker Able to respond and interact with the caretaker
and childand child Able to download music to sooth baby’s cryingAble to download music to sooth baby’s crying Able to send emergency signals to law Able to send emergency signals to law
enforcement and medical servicesenforcement and medical services
FunctionsFunctions
Eyes: Color mini-cameraEyes: Color mini-camera Ears: Wireless transmitters and receiversEars: Wireless transmitters and receivers Nose: MicrophoneNose: Microphone Head: Audio recorderHead: Audio recorder Mouth: SpeakerMouth: Speaker Body: Hard drive and Wireless connectionBody: Hard drive and Wireless connection
Color mini-cameraMicrophone
Wireless transmitters and receivers
Speakers(Head) Audio recorder
(Body) Hard Drive and Wireless Connection
Functions Diagram
Build-A-Bear WorkshopBuild-A-Bear Workshop by Maxine Clark by Maxine Clark 1997 U.S. Patent #D494,232 1997 U.S. Patent #D494,232
Tickle Me ElmoTickle Me Elmo by Tyco by Tyco Model # 62715 1995Model # 62715 1995 Model # 32715 1999Model # 32715 1999
A.I. Super Toy TEDDYA.I. Super Toy TEDDY (Discontinued (Discontinued 2001)2001)
Tiger Electronics Tiger Electronics
Target Market Target Market
The costumers we will be selling to are retailers.The costumers we will be selling to are retailers. For example: Toys R’ Us, FAO Schwartz, For example: Toys R’ Us, FAO Schwartz,
Sharper Image, KB Toy Store, Kids R’ UsSharper Image, KB Toy Store, Kids R’ Us The main costumers in general that the product The main costumers in general that the product
will be targeting are mothers with newborn will be targeting are mothers with newborn babies. babies.
Target Client BaseTarget Client Base
Working parents with children that need Working parents with children that need supervision.supervision.
Target all families with different income Target all families with different income ranges (depending on Teddy features).ranges (depending on Teddy features).
Strengths compared to our Strengths compared to our competitioncompetition
StrengthsStrengths Wireless cable connection to desktop/notebook Wireless cable connection to desktop/notebook
to download software to teddy hard drive.to download software to teddy hard drive. Digital video/audio recordings.Digital video/audio recordings. Audio play back.Audio play back. Video monitoring of the environment Video monitoring of the environment
surrounding.surrounding. Parents are able to log in on laptop and monitor Parents are able to log in on laptop and monitor
children from anywhere.children from anywhere.
WeaknessWeakness
Uses a lot of batteries Uses a lot of batteries Parents are technology literateParents are technology literate Cost of Teddy may be high for lower Cost of Teddy may be high for lower
income families.income families.
Product DescriptionProduct Description
Calms crying babiesCalms crying babies Assists the mother and baby feeling safe and Assists the mother and baby feeling safe and
securesecure Acts as a nanny and a babysitterActs as a nanny and a babysitter Replaces modern baby monitorsReplaces modern baby monitors Able to respond and interact with the caretaker Able to respond and interact with the caretaker
and childand child Able to download music to sooth baby’s cryingAble to download music to sooth baby’s crying Able to send emergency signals to law Able to send emergency signals to law
enforcement and medical servicesenforcement and medical services
Material Pricing Material Pricing
The following are a list of items that can be included in The following are a list of items that can be included in the Teddy:the Teddy:
Hard drive - $40 Hard drive - $40 Video Camera - $30Video Camera - $30 Wireless Connection - $50Wireless Connection - $50 Audio Recorder/MP3 Player- $25Audio Recorder/MP3 Player- $25 Bear Material - $20Bear Material - $20 Additional accessories: clothing, shoes. Additional accessories: clothing, shoes. Bear Minimum Price -$100 Including Camera, audio Bear Minimum Price -$100 Including Camera, audio
Recorder, bear materialRecorder, bear material (Materials imported from overseas.)(Materials imported from overseas.)
Advertising/PromotionAdvertising/Promotion
Online OrdersOnline Orders Retail StoresRetail Stores Flyers/magazinesFlyers/magazines Pediatrician OfficesPediatrician Offices NewspapersNewspapers BillboardsBillboards
Projected ProfitsProjected Profits
Teddy is an online businessTeddy is an online business No material are kept in stock No material are kept in stock All materials are ordered when Teddy All materials are ordered when Teddy
orders are placedorders are placed Therefore, if orders are not made no Therefore, if orders are not made no
profits are lostprofits are lost
Steps in making a TeddySteps in making a Teddy
Customer places an order online (directly Customer places an order online (directly or through retailer) or through retailer)
Simultaneously order is sent to Simultaneously order is sent to manufacturer to let them know the material manufacturer to let them know the material neededneeded
Manufacturer sends the material to our Manufacturer sends the material to our warehouse where Teddy is assembled warehouse where Teddy is assembled and shipped outand shipped out