Post on 22-Jan-2018
Gaana.com Music discovery, streaming, sharing website
Available for various platform – Android, IOS, J2ME, BlackberryOS
Provide premium music services with subscription
Some Findings
Listens pirated
songs
75%
Buys original
3%
Records can’t get
any revenue
85%
Cheaper than
original
79.71%
Unavailable
20.59%
Trend
Searching trend of Bangladeshi people about musicOnce a time, downloading songs were a trend. But the trend is changing as the speed of internet is increasing.
Promotion Channels
6
Search EngineOptimize the search engine with the
content of that website.
Social MediaWe’ll use Facebook, Youtube and
Instagram and various blog
platforms to promote Gaana.
E-mailWe’ll make targeted email campaign
to make them aware about Gaana.
SMSWe will send direct SMS with the link
of app to the customers to reach
them
Campaign Audience
Designed two different campaign as Gaana’s major audienceThrough facebook’s ad manager, we’ll have campaigns of installing the app and let our customer to use its premium service which enables
various extra features of Gaana.
Barriers
LinguisticThe name of the company is in
Hindi language which is a
foreign language
EconomyBangladesh is not that much
upscale country to buy a song
ResistancePeople are resistant to
newness. Gaana will provide a
new service in the Bangladeshi
market
CommunicationCommunication gap is another
barrier because culture and
lifestyle is different from other
countries
Our Promotions
Youtube
PreRoll
Promotions
New Facebook Pagefor Bangladesh
Song suggestionwith personal mood
Free trial ofpremium Gaana
CelebrityEndorsement
Storytelling &Demonstrating
Videos
Facebook Pixel forremarketing
Digital PublicRelations
FacebookAds, Google ADs
Local Competitions
10
Offer latest songs
Categorized songs
Free unreleased song
download
Offer lyrics
Doridro.com
Music.com.bd
Fusionbd.com
Sumirbd.com
Etunes.com.bd
Dhakawap.com