German Center for Satellite Communication r.S.Dilara Betz

Cluster Lab: Cluster facilitator’s toolbox

4 September 2013

German Center forSatellite-Communications r. S.

German Center for Satellite-Communications r. S.

TCI 20134th September 2013

The Cluster Lab: Cluster Facilitator’s Toolbox

Source: eutelsat

German Center forSatellite-Communications r. S.

German Center for Satellite-Communications r. S.

Overview presentation

• How can cluster initiatives support SMEs, acting along the value chain of a ‘niche technology’?

• Is a stakeholder-analysis important for the strategy development process?

German Center forSatellite-Communications r. S.

German Center for Satellite-Communications r. S.

The German Center for Satellite-Communications r. S.

• 25 members

• Cluster management started at the end of 2011

• We represent mainly SMEs acting along the value chain of satellite communications (Satcom)

German Center forSatellite-Communications r. S.

German Center for Satellite-Communications r. S.

Awareness building & innovation support

• Implementation of a sustainable public relations strategy

• Installation of a showroom

• Official Opening in November 2013• Organization of events for political and business delegations• Open Days for the general public & student workshops

German Center forSatellite-Communications r. S.

German Center for Satellite-Communications r. S.

Showroom impressions

Satellite communication systemHeinrich-Hertz-Satellite Model

German Center forSatellite-Communications r. S.

German Center for Satellite-Communications r. S.

Awareness building & innovation support

• Organization of events and other network activities

• Information evenings for the general public (covering topics for example like ‘How does a satellite work’)

• Week-end symposiums for students• Future workshops for our members addressing topics like market

developments, customer demands, promotion of young talents, the future of satellite communications

German Center forSatellite-Communications r. S.

German Center for Satellite-Communications r. S.

Result of a future workshop

• Cooperation between two members (SMEs)

• Result: joint product in the area of safe data transmission

Secure Portable Satcom Terminal H-SPST

Source: Rohde & Schwarz SIT Gmb / Hiltron GmbH

German Center forSatellite-Communications r. S.

German Center for Satellite-Communications r. S.

Strategy development processIdeas

Research

Analysis

Goals

Mission / Vision

SWOT

Stakeholder

Revision

Action-plan

Implementation

Controlling

Strategy

German Center forSatellite-Communications r. S.

German Center for Satellite-Communications r. S.

SWOT- & Stakeholder analysis

• Outcomes are integrated within the current process

• Basis for the future development of the CI

• Strategy not based on external demands, but on internal needs

• Results of the stakeholder analysis

• Two main topics for our members: promotion of young talents and internationalization

• Planning for 2015 in the area of internationalization: supporting the initiation of transnational partnerships

German Center forSatellite-Communications r. S.

German Center for Satellite-Communications r. S.

Summary

• We support the awareness building & innovation process of our members

• Stakeholder-analysis important tool for developing tailor-made services and an overall cluster strategy

German Center forSatellite-Communications r. S.

German Center for Satellite-Communications r. S.

Contact:

Dilara BetzDilara.Betz@desk-backnang.de+49 (0) 7191 1878314

Mange tak!