What’s an agency to do?

Permanent disruption JUNE 6, 2013, T-CAAN

Regina, SASK

Who is KENDALLWOOD?

We use our head and heart

Ask questions

I don’t play hockey

This will be my new bike

The pressure’s on

How do we manage complexity?

Permanent disruption

Three things

Digital: the marketing game changer

Embrace the ‘Millennial Mindset’

It’s all about participation

OLD MODEL NEW MODEL

Interruption Engagement

Reaction Interaction

Heavy Users Engaged Participants

Big Promises Personal Gestures

Passive Consumers Active Co-creators

No one agency can provide all that a client wants

Traditional silos don’t work

Stop talking about ‘innovation’

There’s a satisfaction shortage

Video as the answer for everything

It’s true: we prefer watching video

‘Whatever you are using now, it’s primitive’

Anything you can do

APPS are like McDonald’s

The power of the button

Crowdsource all your brand needs: DesignCrowd

108 ideas per project

Crowdsource your logo: 99 designs

Do these look similar?

Do you know about APPSUMO?

Templates for everything: Piktochart

Do you know about Fiverr?

‘I will make an Awesome Catchy Jingle for your brand/service for $5’

Need a logo: $5 bucks

Facebook marketing: $5 bucks

Get the right partner

And, ‘embrace the suck’

Call me: maybe?

Sites/apps to explore

!  http://www.smore.com

!  http://99designs.ca/

!  http://www.designcrowd.ca/

!  http://piktochart.com/

!  http://fiverr.com/

!  https://www.lutebox.com

!  http://www.appsumo.com

!  http://www.photopin.com

!  http://www.canvaspop.com

Corresponding videos

!  Participatory culture + brand value: How Coca-Cola used vending machines to try and unite the people of India and Pakistan - http://youtu.be/ts_4vOUDImE

!  Stop talking about innovation: Sh*t consultants say: http://youtu.be/2ZflEBZ10EM

!  Accomplished DIY: Dollar Shave Club http://youtu.be/3FOae1V1-Xg

!  Anything you can do, I can do: Call me on my cell-y phone: http://youtu.be/ve2320GCsPU

Questions: @chicken_scratch christine@kendallwood.ca