Tata Crucible Campus 2009

Mumbai Edition

March 22, 2009

Finals

Content by Pickbrain & Team Tata CruciblePresentation by Team March Ahead

Wild Card Round

There was only one wild card round since the cut-offs were very low, and the difference between top

10 and top 16 non-infinitesimal

The Wild Card Round took place between IIT Bombay, NMIMS, VESIT, NMIMS, St. Francis

Institute & K J Somaiya Institute of Management Studies

IIT B and KJSIMS made it to the Finals

1

What was started in 1895 by the four Fabian Society members George Bernard Shaw,Graham

Wallas, Beatrice Webb & Sidney Webb?

1

What was started in 1895 by the four Fabian Society members George Bernard Shaw,Graham

Wallas, Beatrice Webb & Sidney Webb?

A. London School of Economics

2

A form of fund open to a limited range of investors that pays a performance fee to them.

2

A form of fund open to a limited range of investors that pays a performance fee to them.

A. Hedge Fund

3

Name given to a person or group of people expert at making espressos.

3

Name given to a person or group of people expert at making espressos.

A. Barista

4

1905, Rochester, New York. Haloid Corporation

4

1905, Rochester, New York. Haloid Corporation

A. Xerox

5

This Spirit was created by Charles Sykes in 1911. Which Spirit am I talking about?

5

This Spirit was created by Charles Sykes in 1911. Which Spirit am I talking about?

A. The Spirit of Ecstacy figurine atop the prow of Rolls-Royce cars.

6

This German entity started as sword manufacturers in the town of Nuremberg Now it is better known for

it's supremacy in another trade.

6

This German entity started as sword manufacturers in the town of Nuremberg Now it is better known for

it's supremacy in another trade.

A. Faber Castell

7

Padamshri Sardar Mohan Singh gave India what in 1977?

7

Padamshri Sardar Mohan Singh gave India what in 1977?

A. Campa Cola

8

This writer came up with an inquiry into the nature and cause. . . (left unfinished)

8

This writer came up with an inquiry into the nature and cause. . . (left unfinished)

A. Adam Smith : The Wealth of Nations

The Finalists were :

NMIMS IMT MumbaiKJSIMSThadomal Shahani College of EngineeringNIFT IITB.

Dry Round - 1

1

Neal Stephenson's novel Snow Crash defines a world by the name of Meta Verse. What is this now

better known as ?

1

Neal Stephenson's novel Snow Crash defines a world by the name of Meta Verse. What is this now

better known as ?

A. Second Life

2

A gentleman by the name of Henry was bored with writing letters. So he went and bought a

Lithographic printer and created what in 1846?

2

A gentleman by the name of Henry was bored with writing letters. So he went and bought a

Lithographic printer and created what in 1846?

A. Hallmark Greeting Cards

3

Coined in 1972 by Wang Chuk, it is based on the idea that the true development of a society only

happens when material and spiritual development happen concurrently.

3

Coined in 1972 by Wang Chuk, it is based on the idea that the true development of a society only

happens when material and spiritual development happen concurrently.

A. Gross National HappinessCoined by The King of Bhutan

4

This term commonly used in business was coined in the 18th century by a Swiss named Antoine

Henry. It is derived from the French term for the Quartermaster General of the Army : Marital Des Loges, and concerns Material Management etc.

4

This term commonly used in business was coined in the 18th century by a Swiss named Antoine

Henry. It is derived from the French term for the Quartermaster General of the Army : Marital Des Loges, and concerns Material Management etc.

A. Logistics

5

In 1895, Henry Ford was working on gasoline engines, when he walked into a Columbus Buggy

store in Detroit. There Mr. Harvey sold himCarriage buggy tyres. What company did Mr.

Harvey found?

5

In 1895, Henry Ford was working on gasoline engines, when he walked into a Columbus Buggy

store in Detroit. There Mr. Harvey sold himCarriage buggy tyres. What company did Mr.

Harvey found?

A. Firestone Tyres

6

X began a journey to create the brand Y in 2001. Inspired by western foods, this brand founded by an MBA couple is applying the same concept to Indian foods, and recruiting from MBA campuses

around the country. Their credo is Hygienic food at an affordable price. Name X or Y.

6

X began a journey to create the brand Y in 2001. Inspired by western foods, this brand founded by an MBA couple is applying the same concept to Indian foods, and recruiting from MBA campuses

around the country. Their credo is Hygienic food at an affordable price. Name X or Y.

A. Mr. & Mrs. Gupta : Jumbo King Vada Pav

Visual Round - 2

1

Sanjay Sharma, Person of Indian Origin, working from MIT, revolutionized something. What?

1

Sanjay Sharma, Person of Indian Origin, working from MIT, revolutionized something. What?

A. He made Radio Frequency Identification Devices (RFID) much more affordable and cheaper, almost about 0.05 dollars a piece

2

The book : Reality in Advertising, by Rosser Reeves gave us a phrase. Which Phrase?

2

The book : Reality in Advertising, by Rosser Reeves gave us a phrase. Which Phrase?

A. USPUnique Selling Proposition

3

The 21 Steps by Charles Cumming portrays what new and unique technological concept?

3

The 21 Steps by Charles Cumming portrays what new and unique technological concept?

A. Social Mapping (eg. using Google Latitude and Google Maps)

4

Identify the man with Bill Gates.

4

Identify the man with Bill Gates.

A. Michael Bloomberg

5

Identify The Logo

5

Identify The Logo

A. Leopold Cafe

6

Identify The Scheme / Pattern

6

Identify The Scheme / Pattern

A. The Coding Scheme used by The Mumbai Dabbawallahs

TATA Round - 3

1

An initiative backed by the Tatas to expose the youngsters to the true face of India. Name.

1

An initiative backed by the Tatas to expose the youngsters to the true face of India. Name.

A.Tata Jagriti Yatra

2

Former MD of Tata Chemicals was recently appointed as a Special Advisor. Who and Why?

2

Former MD of Tata Chemicals was recently appointed as a Special Advisor. Who and Why?

A. Homi Khushroo in the Satyam fiasco

3

A Tata Steel Personality who was the 3rd Indian ever to win the Bessemer Medal after JRD Tata

and LN Mittal. Choose from amongst Muthuraman, Dr. T. Mukherjee & J J Irani.

3

A Tata Steel Personality who was the 3rd Indian ever to win the Bessemer Medal after JRD Tata

and LN Mittal. Choose from amongst Muthuraman, Dr. T. Mukherjee & J J Irani.

A. Dr. T. Mukherjee

4

Airline Financial Support Service & Phoenix Global Solutions are now a part of which Tata Company

following a recent spate of acquisitions ?

4

Airline Financial Support Service & Phoenix Global Solutions are now a part of which Tata Company

following a recent spate of acquisitions ?

A. Tata Consultancy Services

Audience Round

1

This is a term coined by the journalist Harold Nielsen in the world of automobiles after he saw bicycles and wondered how they can be used

without effort.

1

This is a term coined by the journalist Harold Nielsen in the world of automobiles after he saw bicycles and wondered how they can be used

without effort.

A. Moped

2

Afghanistan, in a major international rebranding exercise is planning to launch a new sherbet drink

named Goola. Why Goola?

2

Afghanistan, in a major international rebranding exercise is planning to launch a new sherbet drink

named Goola. Why Goola?

A. It is to be named after Gul, the famous Afghan refugee girl who picture made it to the National

Geographic Cover

3

China recently launched a stamp to commemorate 2007 as the 'Year of the Pig'. How was this stamp

special?

3

China recently launched a stamp to commemorate 2007 as the 'Year of the Pig'. How was this stamp

special?

A. It was the world's first Pork Flavored Stamp

4

During the months of September and October 2008, Pune and other towns in Maharashtra

noticed a surge in demand for Conveyor belts.Why?

4

During the months of September and October 2008, Pune and other towns in Maharashtra

noticed a surge in demand for Conveyor belts.Why?

A. It was during Ganeshotsav, for immersion of the idols of Lord Ganesha

5

What is a 100 mile diet?

5

What is a 100 mile diet?

A. Everything in the diet is to be grown andobtained within a 100 mile radius to help save

transportation and reduce pollution

Reason Amazingly - 4

1

Hamdard

Visual : The Founder of Hamdard ( Hakeem Hafeez)

Audio : Song picturized on Juhi Chawla (She endorsed Roohafza)

Visual : Advertisement for Safi blood purifier

Visual : The Haweli where Hamdard started

2

Unilever

Video : Clip from Goal

Visual : Kimberly Clark Logo - Partners with HUL

Visual : Project Bharat Nirman

Visual : Jagjit Singh - Sang the jingle for Lifebuoy

Visual : The Founder of Lever

3

Spice Jet

Visual : Saffron Ginger Chilli Cardamom - Name of the various aircraft

Visual : Tata Logo - Tatas have a stake in Spicejet

Audio : Track by Spice Girls Female SpiceJet Stewardesses are often called Spice Girls

4

Tata Steel

Visual : Deming Medal for Quality

Visual : Economic Times Award

Visual : JUSCO Logo

Audio : Tata Steel Anthem composed by Shankar-Ehsaan-Loy for the Tata Steel Centennial Celebrations

Amazing Deduction - 5

1

a) Galaxy; Travel First Class

1

a) Galaxy; Travel First Class

b) Founding partners of UEFA League

1

a) Galaxy; Travel First Class

b) Founding partners of UEFA League

c) First came in the color Black

1

FORD

a) Galaxy; Travel First Class

b) Founding partners of UEFA League

c) First came in the color Black

2

a ) Company's fundamental belief : "Children are our role models."

2

a ) Company's fundamental belief : "Children are our role models."

b) In 1999, they acquired the UK License for all Star Wars construction sets.

2

LEGO

a ) Company's fundamental belief : "Children are our role models."

b) In 1999, they acquired the UK License for all Star Wars construction sets.

3

a) "No Imperfections" : Famous Campaign by Brand

3

a) "No Imperfections" : Famous Campaign by Brand

b) Vodka Martini. Shaken, not stirred. When Bond orders the previous mentioned drink, he's asking for this.

3

a) "No Imperfections" : Famous Campaign by Brand

b) Vodka Martini. Shaken, not stirred. When Bond orders the previous mentioned drink, he's asking for this.

c) Rudolph Kunett brought it to America

3

SMIRNOFF

a) "No Imperfections" : Famous Campaign by Brand

b) Vodka Martini. Shaken, not stirred. When Bond orders the previous mentioned drink, he's asking for this.

c) Rudolph Kunett brought it to America

Tie Breaker

1

This is a method of using natural ingredients such as tea leaves, coffee, wine etc and is called

Tasseography. What is it?

1

This is a method of using natural ingredients such as tea leaves, coffee, wine etc and is called

Tasseography. What is it?

A. Divining the Future based on the drinking patterns.

2

In the 30's, 40's and 50's this item was considered inappropriate for women by the clergy to use in their dresses as it would increase the ease of

removal of clothes, causing an increase of violent acts and crimes against women. Name the Item.

2

In the 30's, 40's and 50's this item was considered inappropriate for women by the clergy to use in their dresses as it would increase the ease of

removal of clothes, causing an increase of violent acts and crimes against women. Name the Item.

A. The Zipper

3

Sujata Rangarajan (Pseudonym) died in 2008, and was a prolific Tamil writer. What famous

contribution did he make to India?

3

Sujata Rangarajan (Pseudonym) died in 2008, and was a prolific Tamil writer. What famous

contribution did he make to India?

A. Electronic Voting Machines