Post on 15-May-2015
description
DAVID DIGREGORIOSouth African Tourism@Darodi
KAT REESESparkloft Media
@Kat_PDX
SOCIAL INFLUENCER PROGRAMS:How to Have a Conversation with 30 Million People
ONE AND DONEVSSOCIAL SNACKING
TRADITIONAL
SOCIAL
SO, WE TOOK A TRIP
GOALS
BRAND AWARENESS
ORIGINAL CONTENT
OUTCOME
METRICS
61 ARTICLES PUBLISHED
9.7 M PEOPLE REACHED
...AND GROWING
REVOLUTIONIZE
WHY DID THIS REVOLUTIONIZE OUR APPROACH?
WHY?
PRODUCT RELATIONS
AMOUNT OF CONTENT
SEO
AWESOME IS AN UNDERSTATEMENT
GOALS
ESTABLISH GOALS
RESEARCH
INVITE THE RIGHT PEOPLE
PARTICIPANTS
CLEARLY DEFINE EXPECTATIONS
CONTROL
CONTROL WHAT YOU CAN
INSPIRATION
INSPIRATION
INSPIRATION
Adventure Question #1: What should I do when I travel to South Africa in December? (YOU DECIDE, I DO IT)
PLANNING
INSPIRATION
PLANNING
TRAVEL
PLANNING
INSPIRATION
TRAVEL
BRAGGING
PLANNING
INSPIRATION
TRAVEL
BRAGGING
BRAGGING
PHEW
PLANNING
INSPIRATION
TRAVEL
BRAGGING
CONTROL
YOU CAN’T CONTROL THE CONTENT.
TRUST
“When our vehicle turned off the main road and onto a dusty, dirt street a few kilometers outside of the town of St. Lucia, I immediately felt terribly uncomfortable.
We had entered Khula township and I could not help but feel like such a tourist, as if I were here to gawk as an outsider and take a few photos of people that look different from me.”
TRUST
“But when I did enter the gate, and the dozens of energetic children came running up to all of us, shaking our hands and wanting to talk with us, I suddenly began to realize that this was not some tourist attraction after all, but a slice of reality that I really did need to see for myself.”
- Derek EarlWandering Earl
TRUST
TRUST
HAVE FUN
OH BOY, OH BOY...LET’S DO IT AGAIN
HIGHLIGHTS
ROI
ON-GOING CONVERSATION
RELATIONSHIPS WITH BLOGGERS
WITH OVER 30,000,000 PEOPLE
HUB
OUR BIG 5
REMEMBER
KNOW WHAT YOU WANT
REMEMBER
FIND THE RIGHT PEOPLE
REMEMBER
GIVE THEM THE TOOLS
REMEMBER
COMMUNICATE EXPECTATIONS
REMEMBER
LET THE REST GO...RINSE AND REPEAT
OUR BIG 5
LET THE REST GO...RINSE AND REPEAT
COMMUNICATE EXPECTATIONS
GIVE THEM THE TOOLS
FIND THE RIGHT PEOPLE
KNOW WHAT YOU WANT
THANK YOU
QUESTIONS?