Copyright © 2009 Earley & Associates Inc. All Rights Reserved.

Taxonomy for Personalization

Taxonomy Community of Practice SeriesWednesday January 6th, 1:00 PM ET

Stephanie LemieuxTaxonomy Practice Lead

Earley & Associates

Giovanni PiazzaGlobal Director

Ernst & Young, LLP

Taxonomy:

It’s getting personal.

Stephanie LemieuxTaxonomy Practice LeadEarley & Associates

Personalization

Self-description (user profiles)

Content targeting based on profiles/categories

Auto-targeting algorithms

© Earley & Associates 2009

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Hash tags & tweet feeds4

Twitter hash tags allow personalization of tweet feeds

Twitter hash tags allow personalization of tweet feeds

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Tagging user profiles with taxonomy can drive RSS feeds

Tagging user profiles with taxonomy can drive RSS feeds

Taxonomy & portal personalization

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Portal profiles can be created (even in SharePoint) to drive personal landing pages

Portal profiles can be created (even in SharePoint) to drive personal landing pages

Personalization Framework7

Instone (2000): http://argus-acia.com/white_papers/personalization.html

TAXONOMY FOR PERSONALIZATION

© 2009

Taxonomy CoP – January 6, 2010http://www.earley.com/webinars/enterprise-search/taxonomy-personalization

Stephanie Lemieux (stephanie@earley.com)Earley & Associateswww.earley.com

Photo credits:http://www.flickr.com/photos/giladlotan/2396814545/