Post on 12-Sep-2014
description
“BRAND POSITIONING OF TATA SUPER ACE IN EMERGING PICK UP
SEGMENT MARKET”
Guided by: Submitted by:Mrs. Rajita Dixit Karan Raj(Assistant Professor) MBA –FMIMED, Bvdu, Pune Roll no. 14
Cyrus Pallonji Mistry is the present
chairman of Tata Motors.
Tata Motors Limited is an
Indian multinational automotive
manufacturing company
headquartered in Mumbai, Maharashtra, India.
Contd…
Introduction of Tata Motors Ltd.
Contd…
It is the world's eighteenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume.
Tata Motors has auto manufacturing and assembly plants in India:
1. Jamshedpur
2. Pantnagar
3. Lucknow
4. Sanand
5. Dharwad
6. Pune As well as in Argentina, South Africa, Thailand and the United
Kingdom.
Departments of Tata Motors Ltd.
Tata Motors Ltd.
Car & Utility Vehicle
Military Vehicle Commercial Vehicle
Small Commercial
Vehicle
Light Commercial
Vehicle
Heavy Commercial
Vehicle
Passenger VehicleCargo vehicle
Small Commercial Vehicle
TATA ZIP TATA ACE TATA SUPER ACE
TATA XENON
Operational Authorities in Tata Motors limited for CVBU
Regional Manager
Area Manager
Territory Sales Manager
District Sales Executive and District Sales Manager
Tata
Em
ployees
Tata
Dealer’s
Em
ployees
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Introduction of Small Commercial Vehicle(SCV)
In India the Small Commercial Vehicle (SCV) segment was created by the launch of Tata Ace in May 2005.
This category can roughly be characterized as sub 1000cc engine
and less than 3.5 tonnes of weight.
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Introduction of Tata Super Ace
The Tata Super ACE is a 1 ton mini-truck.
A large load body, remarkably low operating economics and superior driver comfort, all come together to create a vehicle that ensures quick turnarounds and efficient movement over long and short distances.
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Images of Tata Super Ace
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Features and Specification
1405 cc Engine 125 KMPH top speed 70 HP output 4 Cylinder Engine Torque 135 Nm @ 2500 rpm 6 Speed gear box Power steering Power Windows Car like interiors
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Price and Place
4.61 lakhs is the Ex-Showroom price of Tata super Ace BS III plus Insurance cost, Registration Cost (One Time tax) and logistic cost.
The On road price of Tata Super Ace BSIII will become 5.09 lakhs in Agra, Mathura and Firozabad region.
There are 1 Showroom and 10 branch office of Tata Motors in between Mathura, Agra and Firozabad Region.
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Promotion Techniques
Company’s Boucher Television Advertisement Advertisement in News papers
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Competitor of Tata Super Ace
Mahindra-Maxxi Truck
Ashok Leyaland- Dost
Consumer’s Buying Behavior towards Small Commercial
Vehicle(SCV)
These are the factors which influence SCV customers: Loading Capacity of vehicle Deck-length Price Size of Tyre Fuel Average Suspension After Sales Service
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Application where Tata Super Ace can be sold
By Proper Interaction and Advertise of Tata Super Ace in Stands of Small Commercial Vehicle.
Super Ace is useful for all types of Business unit for loading purpose.
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List of Stands of Small Commercial Vehicle(SCV)
There are 24 Stands of scv in Agra, Uttar Pradesh.
There are 8 stands of scv in Mathrua, UP. There are 2 stands of scv in Firozabad, UP.
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Name of Some Small and Big Business Unit in Agra, Mathura and
Firozabad where I went Marbles and Cement Agency Timber Merchant Plywood Supplier Leather and Shoe Supplier Electronic goods Suppler Diary milk supplier Transport Agencies Iron Factory Cloths and fabric Tent House and Furniture Shop Chemicals Suppliers Saree Centre