Post on 05-Dec-2014
description
The Consultants
The Idea - Zach The Benefits - Josh
The Profits - Dennis Implementation - Andrew
Defining Online Luxury Design
Defining Online Luxury Design
Defining Online Luxury Design
Who Are They?
Kate Spade Hand in Hand Collection
Tory Burch Foundation
Synonymous Values
Expect More, Pay Less.
Luxury Design Provides Product Differentiation
Designers
Luxury Design, A Win-Win Situation
Effective Multi-Chanel Marketing
Total cost 680,125,000
Online Cost $ 15,000,000Store Cost $ 661,125,000 Designer fee $ 4,000,000
COST REVENUE
Profit Analysis
Sales 60% $ 811,350,000
Profit = - =
Revenue $811,350,000 $ 131,225,000
COST REVENUE
Online Cost $ 15,000,000Store Cost $ 661,125,000 Designer fee $ 4,000,000
Total cost 680,125,000
Profit Analysis
Sales 60% $ 811,350,000
Profit = - =
Revenue $811,350,000 $ 131,225,000
COST REVENUE
Online Cost $ 15,000,000Store Cost $ 661,125,000 Designer fee $ 4,000,000
Total cost 680,125,000
Sales 80% 1,081,800,000
Revenue $1,081,800,000 $ 399,675,000
Profit Analysis
Profit = - =
Revenue $1,081,8000,000 $ 399,675,000
COST REVENUE
Online Cost $ 15,000,000Store Cost $ 661,125,000 Designer fee $ 4,000,000
Total cost 680,125,000
Sales 80% 1,081,800,000Sales 100% 1,352,250,000
Revenue $1,352,250,000 $ 670,125,000
Profit Analysis
Designing Success
Contact Designers
Design and
Agree
Release Line Integrate
The Designers
Tory Burch Kate Spade
Creating the Luxury Line
Design Agree Produce
The Release
Marketing
One Month Time Frame
Choose Top Sellers
Integration
Shipments
Rearrangement
Location