Target audience profile interviewName: John Bruce

Age: 49Gender: male Hobbies: gold, tennis, team working outdoor sports, cyclingFavourite sport magazines: golfer, triathlonFavourite sport star: Andy Murray

Name: Alex MayAge: 24Gender: maleHobbies: baseball, outdoor action sports, hikingFavourite sport magazines: fantasy baseball Favourite sport stars: Alex Rodriguez