Post on 02-Jan-2016
Target Audience Community Influencers
• Using a STAR, mark materials/activities that are the same across all 3 of your lists: TA, CM, and KI.
• Using a SQUARE, mark materials/activities that are the same in the TA and Commty columns only.
• Using a TRIANGLE, mark materials/activities that are the same in the TA and KI columns only.
• Using an ARROW, mark materials/activities that are the same in the Commty and KI columns only.
Target AudienceCommunityMobilization
Key Influencers
What criteria did you use when selecting your materials and activities?
What % of your list falls into the following categories:
Printed MaterialsGive-aways
Activities or InterpersonalMass Media
Do you feel it has the right balance?
Which materials or activities will be seen by the most number of people throughout your
municipality?
Which of your materials/activities will provide your audience with the most amount of
information?
Which of your materials/activities will allow for the most amount of repetition?
Which material or activity will take the longest to produce?
Which material or activity will require a bidding process by your organization?
Which material or activity will cost you the most?
Will it be worth it?
Which material or activity will take the most amount of time and energy?