Tao of Music

Post on 14-Apr-2017

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Transcript of Tao of Music

How the Tao Network Brings Music to the Blockchain

(c)TaoNetwork,2016

TheTaoofMusic

http://tao.network

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TheMusicYouLoveCreating the musicyou love is comprised of hundreds of hours of work fromdozens of extremely talented people.

Everyonewhocontributesgetsashareintheactofcreation.

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byTaylorSwift?

“WeAreNever Getting Back Together”

Notquite….

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byallthesepeople.

“WeAreNever Getting Back Together”

Singer/Songwriter

SoundEngineer

ProducerProducer/Writer/Musician

SoundEngineer

MasteringEngineer

Producer/Writer/MusicianMixingEngineer

RecordingEngineer

StudioEngineer

Assitant Engineer

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andeachhasauniqueidentity.

Each of them is a unique individual

Taylor

Eric

ScottShellback

John

Tom

MaxSerban

MichaelSam

Tim

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and create authenticity

Record Every ContributionSinger Writer Musician Producer

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The

VirtualAudioRecord

Theadventofmodernstreamingmusicserviceshasservedtodistortmoderncopyrighttothepositiontowhereahostileenvironment

nowexistsbetweenstreaminganddownloadablemusicprovidersandtherecordingindustry.Thisconflicthasbeenevidencemost

clearlyintherecentrowwhichplacedsingerandsongwriterTaylorSwiftasanadversarytocontentprovidersAppleMusicandSpotify.

Ms.Swiftwassuccessfulinherconfrontation,butthousandsofothersingers,songwriters,andproducersdonothavetheclouttoenjoy.

TheVirtualAudioRecord offersanovelsolutiontoprovideaqualityofmusicexperiencethathasneverbeforebeenavailable,increase

restoreandincreaserecordsales,mechanicalroyalties,provideagloballyunifiedmetadatanetwork,restoreandincreaseconsumer

grademediahardwareandprovideameanstoescapethecopyrightinterpretationquagmire.

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Consumer Behavior ModificationUsingtechnologytochangeconsumerexpectationsworks!

Thecopyrightquagmire oftheInternetAgehasturnedintoaTechnologyArmsRaceduetoarchaic definitionsinUScopyrightlegislation andthemarchoftechnology.

?Fansdemanddirectconnectiontotheartist…

...whichrequires authenticity.

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A NaturalEvolutionTheresolutionofconflictcomesthroughunderstanding,compromise,andimagination.

AVirtualAudioRecordretainsallofthequalitiesofuniquephysicalmedia throughtheapplicationofmoderncryptography…

…exceptit’s notphysical!

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MusicasYourParentsEnjoyedIt,ButBetter

…andtakeyourmusicanywhere yougo, even

anotherservice!

AddaVirtualAudioRecord toyourfavoritemusicservice…

Loanit,tradeit,resellit,listentoitanywhere,onanything.

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Upon Comparison,There IsNo ComparisonAlongtermstrategyforthemusicindustry.

• Consumershavenotenjoyedanevolutioninaudioqualityforover30years!

• Recordlabelsmaynowincreasemechanicalrevenuesthroughonlineretaildistributionwithoutcopyrightandlicensingwoes.

UnparalleledExperience

PainlesslyReclaimRevenue

Transferrablelicense ✅ ✅ ✅ ❌

Trustlessretailrevenue ✅ ✅ ✅ ❌

Verifiableauthenticity ✅ ✅ ✅ ❌

Low productioncost ✅ ❌ ❌ ✅

Deviceportability ✅ ⭕ ⭕ ✅

Disincentivizespiracy ✅ ✅ ❌ ❌

Copyright protection ✅ ❌ ❌ ❌

Masteraudioquality ✅ ❌ ❌ ❌

Directlicense ✅ ❌ ❌ ❌

Future-prooftechnology ✅ ❌ ❌ ❌

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