AUCTION MARKETING POST ANALYSIS: TANGLEWOOD COUNTRY CLUB

TABLE OF CONTENTS

OVERVIEW

The Project 3

PROJECT DESIGN & IMPLEMENTATION

Marketing Plan & Budget 4Direct Mail 5Print Advertising 6Digital Marketing 7-14

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THE PROJECT

United Country Auction Services was commissioned to market and conduct the auction of Tanglewood Country Club in Chagrin Falls, OH.

Marketing campaign

resulted in over 9,800,000

impressions

The auction was held on June 6, 2009. An auction marketing campaign was launched on May 12, 2009 and ran through June 5, 2009. The campaign generated considerable interest in the property in the days ahead of the auction.

The campaign resulted in over 2,000 unique visitors to the auction website, TanglewoodAuction.com. United Country – Walton Realty & Auction Company fielded 30-40 prospective buyer leads related to the auction.

The following marketing post analysis outlines media placement, screen shots, samples of ads ran and a comprehensive web traffic report.

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MARKETING PLAN & BUDGET

DIRECT MAILThis campaign included 6,615 full color, four-panel brochures that were mailed to United Countryconfidentials, Colliers International brokers, Cleveland area doctors & lawyers, National Golf CourseOwners Association (NGCOA) members and golf course owners in OH, PA, MI, IN & WV.

The brochure was designed by the EMS staff at United Country Marketing Services.

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PRINT AD CAMPAIGNPrint ads were distributed through national, regional and local publications. The print ad campaign was effective in driving people to TanglewoodAuction.com and generating inbound phone inquires. The media schedule outlines the publications the advertisements were placed in, number of runs, sizes and dates.

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DIGITAL MARKETING

The digital component included the following core elements:•Built, SEO and hosted custom website: www.TanglewoodAuction.com•Daily traffic reporting via Google Analytics•E-mail blasts to over 431,000 qualified brokers, buyers, investors, and allied professionals

•Strategic placement on third party lead aggregation sites (GolfLink.com, GolfChannel.com, GolfCourseMarket.com and over 800 others)

•Featured property on United Country Auction Services’ home page

Placement on #1 web site in the category

Featured Property

Placement

E-mail blast to over 431,000

prospects

S di iSyndication to over 825 web

sites

Over 2,000 unique visitors qto Tanglewood Auction.com

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DIGITAL MARKETING

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DIGITAL MARKETING

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DIGITAL MARKETING

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DIGITAL MARKETING

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DIGITAL MARKETING

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DIGITAL MARKETING

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DIGITAL MARKETING

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