Talking points explained

Post on 12-Jun-2015

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Talking points for the catalogue presentation.... and few of the veneers description!

Transcript of Talking points explained

Know Your Product

DO YOU THINK, WHAT TO DISCUSS ABOUT THE

PRODUCT WITH AN ARCHITECT?!

DO YOU WANT TO KNOW MORE ABOUT THE NEW

CATALOG & INSIDE PRODUCT?!

Let Us Start!!!

• Convenient shade wise categorization:o Ease of selection from the desire categoryo Ease of navigation through the various

folders

• The appropriate size of the veneer

fleece gives proper representation

USER FRIENDLINESS

CATEGORIZATION

SET I LIGHT MEDIUM DYED

SET II DARK MYSTIQUE A-LA-CARTE

LIGHT CATEGORY

TALKING POINTS

Light veneers reflect the natural light in the room and thus make the walls appear visually recede, thus the space appears larger

Koto: A stripey wood that exhibits ‘small bark flakes’ with fine grain rays

Knotty Pine veneer has ‘beautiful knots’ that are desired for a rustic effect. The Knots stand out when use for panelling

White Ash veneer usually has a ‘Strong Coarse Grain’ with an even texture

Birch Cluster: agglomeration of the bird’s eyes on the whitish or amber waves of colour

Figured Sycamore has consistent ‘Ripple Figure’ running horizontally, giving wavy effect across the grain pattern

Green Tulip will give the contrasting stripes of green and cream shades

MEDIUM CATEGORY

TALKING POINTS

Medium collection shades are close to the evergreen forest wood shades

Veneers are good for rooms with more lamp light

than

natural light

One of the fastest selling species, White and Red Oaks are preferred for their medium-to-large open pores and a fairly coarse grain structure

Available in Straight & Flowery Patterns

*FACT: Red Oak’s pores are so large and open

that it is said that a person can blow into one end of the wood,

and air will come out the other end: provided that

the grain runs straight enough

Red Oak (Straight)White Oak (Straight)

Red Oak (Flowery) White Oak (Flowery)

American Walnut has natural lustre with grains usually interlocked

Available in Straight and Flowery Patterns

The ‘Tight Flakes’ of Silver Oak gives a snake skin-texture look and looks like 'Silver Ray‘ with lamp light

Silv

er

Ray

“TINEO”

A figured pattern  veneer in rose or pink shades with

contrasting dark or black lines irregularly through it

Sourced it from Brazil and added to the

‘medium’ range

NEW INTRODUCTION

Black Line

Black Line

Afromosia is often used as a Teak substitute and is sometimes

referred to as African Teak

Olive Ash has appearance of olive & golden cream colors with less underlying grain

DYED CATEGORY

Dyed collection is exclusively for those creators, who would like to play with color combination

6 Various species dyedwith 38 different shades

Combo Details:

1. Koto : 16 Shades

2. Oak: 8 Shades

3. Carbollow : 5 Shades

4. B.E.M : 4 Shades

5. Ash : 2 Shades

6. Guiabao : 1 Shade

7. Pearwood: 1 Shade

8. Dyed Wenge: 1 Shade

3 speciesB.E.M

WHITE ASH

KOTO

3 SpeciesCARBOLLOW

OAK

GUIABAO

DARK CATEGORY

TALKING POINTS

Dark collection has shades varies from dark brown to deep chocolate

Dark shades, absorbs light, thus make the walls visually advance. Hence gives

the sense of cosiness

Fine pores with ‘close grain’ with the exception of figured pieces with ‘curly grain patterns’.

NEW INTO

‘BLACK CHERRY’

Sapeli has similar straight and parallel stripes but variable width bands, alternating light and dark, that create the appearance

of ribbons

RIBBONS

The most likable

‘Wenge’ has Fine

Black Veins

Crown Straight

Bubinga Pommelle has an optical reflectance, means An effect that produces a "shimmering" effect, as the eye's perspective changes in relation to the direction

of a light source

Ebony has brown to chocolate shade with contrasting black/Jet Black stripes

MYSTIQUE CATEGORY

TALKING POINTS

The mystique collection is smoked; fumigation causes the veneer to change its color to dark (permanent color change of the pigments)

These smoked patterns gives Deep, Warm and Cozy

Diamond

Oak

NEW INTRODUCTION

OAK

ALBURANEW INTRODUCTION

Oak Granito

NEW INTRODUCTIO

N

NEW INTRODUCTIO

N

TEXAS

WILDERNESS

Identify the

species?

Smoked Knotty Pine

A-La-Carte

Why to predefined choices?

Choose from Menu

EvoluzionFusionBricoSapwoodTextureSaw CutHorizontalFantasy

MIX && MATCH

Randomly cut veneers are joined side by side to create fascinating mix-n-match patterns

(Evoluzion, Fusion, Brico)

With this innovation, the

inconvenience related with group matching ceases to a large extent

 

Evoluz

ion The mix-n-match of straight and flowery patterned

stripes of equal width of the species!

*Available in all the species in the

catalogue!

 

FU5i0

N The mix-n-match of ‘randomly width’

stripes of the same species!

*Available in all the species in the

catalogue!

 

BRICO

The wonderful brick pattern of the light

and dark contrasting tiles of Veneers

*Available in all the species in the

catalogue!

 

SAP wood

The living part of the wood

Heartwood and sap wood has

similar grain structure but

contrasting shades

 

SAW CUT

The ‘ruggedness’ given to wood to give it a natural bark look!

 

Textures

The impressions given to veneer with the design plates, to add an extra dimension to the surface

ThatchedBobwire

Brick Wall

Stainless

Square Grill

Crafted by joining the veneer leaves horizontally to get exquisitely graceful

patterns

HORIZONTAL

Century offers FANTASY VENEERS (with

1mm ply backing and perfect bending

curvature) for the application on curved

surfaces

HIGH END EXCLUSIVE CUTOMIZATION

Teriffic-25

To commemorate its 25th anniversary,

Centuryply organized anInovative co-creation workshop

And developed exclusive 25 designs and Called them

Foundation:

To create an interactive engagement platform where esteemed architects can co-create designs with the enterprise

The Biggies:To name a few, the best architects which are the part of our innovative initiative are:

Ar Karan Grover Mr Micheal Foley ( The

Commonwealth’sTorch Designer) Ar Kalhan Matoo Ar Kiran Gala Ar Nuru Karim