Post on 28-Jan-2015
description
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Personalization
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Definition:
“Personalization involves using technology to accommodate the differences between individuals”
Offline
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Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Offline
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Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Offline
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Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Offline
6
Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Offline
7
Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Offline
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Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Online
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Website ObjectivesUsers Goals
Organizations Goals
Personalization
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Talk to me like you know me Identification
Control
Relevant content
Its about me not you
Advantages
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What's the point:Relevant Content
Saves Time
Convenience
Positive Experience
Builds Loyalty
Advances Mission
Methods
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Methods
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Methods
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Methods
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Logic
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AlgorithmPersona
Programming
Presentation
What if’s
Personalization
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Personalization
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Personalization
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Personalization
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Personalization
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Relationship With Brand
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Concept
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The Persistent “WOW”
Concept
“Repeatedly creating notable experiences
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The Persistent “WOW”
Concept
“Repeatedly creating notable experiences
over time”
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The Persistent “WOW”
The Persistent “WOW”
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The Persistent “WOW”
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The Persistent “WOW”
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The Persistent “WOW”
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The Persistent “WOW”
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The Persistent “WOW”
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The Persistent “WOW”
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Facebook.com
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Amazon.com
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cnn.com
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FamilyRosary.org
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FamilyRosary.org
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FamilyRosary.org
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FamilyRosary.org
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FamilyRosary.org
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FamilyRosary.org
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FamilyRosary.org
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Content
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ChangeOrganizational BehaviorsMissionContent (Video)
Content
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Online VideoRepurpose Immediate EngagementWeb Specific Content
Content
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Tips for FlipsTypesLimitationsBest Practices
Conclusion
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Talk to me like you know me
Inspire
Entertain
Inform
Chuck Murphy cmurphy@bostoninteractive.com
Fr. David Guffey dguffey@familytheater.org