Taking a Social Safari

Brian E. Gracon

Why Take a Social Safari?

• Understand and leverage your online presence

• Use internally or with customers

• Customers probably viewed you online • What did they see?

Your website Your social media sites Competitors’ sites Industry sites Review sites

• How can you use the sites?

Why Take a Social Safari?

Social Safari: Your Website • Assign part of your website

to each staff member • Have them explain what’s in

that portion and how to use it with customers

• Hint: multiple tabs

Social Safari: Social Media Sites • Assign your social media

sites to staff members • Review the content and the

conversations • Present methods to continue

these conversations, online or in-store

Social Safari: Competitors’ Sites • Find their key messages,

similarities and differences • Discuss how to turn

differences into competitive advantages

• Discuss how to avoid competitors’ mistakes

Social Safari: Industry Sites • Assign industry sites • Explain what’s in those sites

and differences vs. your sites • Demonstrate how to use

those sites with customers • Explain what to do about

differences

Social Safari: Review Sites • Assign a review site to each

staff member • In a staff meeting, have

them describe your reviews and actions needed

• Describe competitor reviews and problems to avoid

A Free, Quick Tool: Word Clouds

A Free, Quick Tool: Word Clouds

A Free, Quick Tool: Word Clouds

www.traininggetsresults.com

Brian Gracon, President Brian Gracon & Associates, Inc. LinkedIn Group: “Increase Retail Sales: Training and Meconomics®”

https://www.linkedin.com/in/hirebriangracon www.traininggetsresults.com graconassociates@etcmail.com 404-771-3405

Taking a Social Safari